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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013 MOBILE PAYMENTS, E-MONEY AND MOBILE CREDIT IN JAPAN 25nd Edition, September 15, 2013 by Gerhard Fasol Eurotechnology Japan KK http://www.eurotechnology.com/ [email protected] This is a trial version with a few selected pages. Purchase and download the full report here: http://www.eurotechnology.com/store/mpay/ 1

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Page 1: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

MOBILE PAYMENTS, E-MONEY AND MOBILE CREDIT IN JAPAN

25nd Edition, September 15, 2013 !

by Gerhard Fasol Eurotechnology Japan KK

http://www.eurotechnology.com/ [email protected]

!This is a trial version with a few selected pages. Purchase and download the full report here:

http://www.eurotechnology.com/store/mpay/

���1

Page 2: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

VERSION HISTORY

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Subscribe to this report, and we will regularly send you the latest versions. !subscription, monthly payment, you can end the subscription any time (no refunds): http://store.eSellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU65843921168 !subscription, annual payment, you can end the subscription any time (no refunds): http://store.eSellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU04452997099

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Page 3: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

VERSION HISTORY

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Subscribe to this report, and we will regularly send you the latest versions. !subscription, monthly payment, you can end the subscription any time (no refunds): http://store.eSellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU65843921168 !subscription, annual payment, you can end the subscription any time (no refunds): http://store.eSellerate.net/s.asp?s=STR0576176470&Cmd=BUY&SKURefnum=SKU04452997099

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Page 4: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

LICENSE

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• Thank you for purchasing licenses to our reports, and for your cooperation with our licensing conditions. • Only through your purchases can we continue to produce high-quality market reports from Japan • IN THE CASE OF SINGLE LICENSE: If you have purchased a single copy license of this report, you are not

permitted to copy this report except for a single back-up copy • IN THE CASE OF CORPORATE LICENSE: in the case that your company has purchased a corporate license, you

may distribute this report inside your company including protected corporate information servers locked to the outside, but you cannot distribute this report outside your company

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• This research report comes without any warranty of any kind. The authors and Eurotechnology Japan K. K. do not warrant that the information in this report is without error, nor that the information serves any particular purpose. For legal advice please consult properly licensed legal professionals, for investment advice please consult properly licensed financial advisors. Trademarks mentioned are the property of their owners.Eurotechnology is a trademark or registered trademark in Japan and other countries.

Page 5: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

EXECUTIVE SUMMARY: MOBILE PAYMENTS, E-MONEY, AND MOBILE CREDIT IN JAPAN

���5

- Electronic money and virtual electronic credit cards, based on multi-application smartcards and communicating via contactless NFC methods, and mobile phone based payments have broad usage in Japan both for purchases of goods and services, as well as for transportation tickets.

- FeliCa-based multi-application smartcard chips and corresponding JAVA applications are today in most of Japan’s mobile phones, linking mobile payments, mobile credit cards, and e-money, and accelerating development.

- “Gentle” regulatory supervision is a strong contributing reason why e-money has developed rapidly in Japan.

- E-money in Japan is a vibrant free market, contested between private companies. - Key drivers of Japan’s new payment industry are:

- SONY with FeliCa cards as hardware provider, - the world’s largest railway company JR-East with SUICA e-Money and prepaid fares - regional railway companies with corresponding e-Money and prepaid fare cards - retailers Ido-Yokado with e-Money Nanaco, and retailer AEON with e-Money WAON - online shopping mall Rakuten with Edy electronic money, - DoCoMo with the introduction of i-Mode based mobile payments and wallet phones

- In addition many software companies, and IT integrators (e.g. NEC) are part of Japan’s e-money and mobile payment ecosystem

- While Japan’s e-Money and mobile payment ecosystem is extremely advanced and impressive, Japanese companies have until now failed to build global business based on these technologies

Page 6: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

AGENDA - LIST OF CONTENTS

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- Executive summary: Mobile payment, e-money and keitai credit - Competitive landscape for e-money and keitai credit - E-Money vs keitai credit - Disruptive innovation - New business model for mobile communications - DoCoMo:

- investment in credit card companies - new mobile payment and credit brands - DoCoMo’s strategy

- KDDI The Card and Jibun-bank - SoftBank Card - QuicPay, Smartplus and Visa-Touch - Electronic cash and mobile payments in Japan - Edy - electronic cash, Rakuten Edy KK, Mobile banking and Edy - Electronic money for Japan’s retailers (Nanaco and WAON) - I-Mode Felica Examples: AM/PM, Ticket-PIA, ANA - Felica and Mifare - mobile FeliCa wallet phones and the mobile FeliCa eco-system - M-Commerce, mobile payments and mobile transactions - SUICA, PASMO and transportation based e-cash systems - mobile payment for transport in Japan vs London - why does it take Transport for London at least 10 years to reinvent the mobile payment wheel? - QR-codes to pay bills, paying utility bills by mobile phone - DoCoMo Coin - Summary !

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

E-CASH FUNDAMENTALS

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

JAPAN’S PRAGMATIC APPROACH

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- In my discussions with Japanese mobile payment managers and Bank of Japan officials I observed that the Japanese have a pragmatic attitude towards electronic money and mobile payments. The introduction of these services in Japan is driven by practical business reasons, convenience and a fascination with technology.

- Japan traditionally feels that it does not need to consider global standards - European CEOs and mobile-operator executives on the other hand seem more concerned with

the more fundamental questions concerning e-money and mobile payments. - Indeed, a recent review of the “E-Money Directive” of 2000 by the EU Commission states that

‘growth of e-money in Europe is slower than expected’, and suggests recommendations to lighten the regulatory regime laid out in the directive

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E-MONEY IN JAPAN

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

E-CASH REPLACING COINS IN JAPAN

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Electronic cash impact cash circulation: 2005, for the first time, the total volume of coins in Japan decreased from one year to the next.

volume amount (Yen) amount (US$) 2004 -> 2005

Yen 500 3.6 billion Yen 1800 billion $ 18 billion + 2.1 %

Yen 100 10.1 billion Yen 1010 billion $ 10.1 billion + 0.8 %

Yen 50 4.49 billion Yen 224.5 billion $ 2.25 billion - 1.1 %

Yen 10 20.53 billion Yen 205.3 billion $ 2.05 billion - 0.1 %

Yen 5 12.22 billion Yen 61.1 billion $ 0.61 billion - 1.1 %

Yen 1 40.6 billion Yen 40.6 billion $ 0.41 billion -

Total 91.5 billion Yen 3341.5 billion $ 33.4 billion - 0.05 %

Page 11: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

E-MONEY STATISTICS

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Page 12: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

TRANSACTIONS PER MONTH AND TOTAL OUTSTANDING E-MONEY AMOUNT

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- The total outstanding amount of e-money is very similar in magnitude to the total sum of e-money transactions per month.

- It follows that the cycle-time for e-money is about 1 month: e-money is for short term spending

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2006 2007 2008 2009 2010 2011 20120102030405060708090100110120130140150

YENBillion

e!money transactions and outstanding total!source: BoJ"total outstanding amountBoJ

transaction amount#monthBoJ

Nikkei projection

US$ .2 Billion

US$ .4 Billion

US$ .6 Billion

US$ .8 Billion

US$ 1.0 Billion

US$ 1.2 Billion

!c"2009EurotechnologyJapanKK

www.eurotechnology.com

Page 13: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

EDY ELECTRONIC CASH !

WHY EDY? EURO DOLLAR YEN

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Page 14: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

RAKUTEN EDY KK (OWNER AND OPERATOR OF

EDY E-MONEY)

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Page 15: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

NANACO

���50

Page 16: Mobile payments, e-money and mobile credit in Japan

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WAON !

“CUTE (=KAWAII) MONEY -

���61

Page 17: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

KID’S WAON

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From autumn 2007, AEON offers “Kid’s WAON” - electronic money for children

Page 18: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

WHY DOES AEON ISSUE WAON E-CASH?

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- Customer relationship management (CRM) - Electronic payment allows AEON to identify customers and track the identity of customers even

when visiting different stores of the chain. The challenge is to actually use this information for improving customer service and revenues

- Reduce cash management costs and improve cash flow, because customers prepay - Improved competitive position within the emerging electronic money landscape

- Issuing own electronic money allows lower transaction costs, and reduces commissions and licensing fees which are payable when customers pay with other electronic money

- Issuing own electronic money allows to collect commissions when customers use WAON at other non-AEON stores

Page 19: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

MOBILE PAYMENTS AND KEITAI CREDIT IN JAPAN

���66

Page 20: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

A VIBRANT AND COMPETITIVE MARKET

���74

Page 21: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

E-CASH, MOBILE PAYMENT AND KEITAI CREDIT ARE A COMPETITIVE MARKET

���75

- Many types of e-cash, near field payment systems and mobile phone based cash and credit systems compete in a free market

- In Japan most e-cash and keitai credit systems are based on SONY’s Felica system. - Today often separate terminals are installed, however, combined point-of-sale terminals for all types

of e-cash and keitai credit have been developed and will dominate in the future.

Page 22: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

COMPETITION BETWEEN BRANDS

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- At the point of sale, e-cash and keitai credit cards compete. - All Japanese e-cash and keitai credit systems use SONY’s Felica systems, therefore they can all be

combined into a single terminal as shown on the right hand side, where customers can select a particular type of e-cash by pressing a button

Page 23: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

MOBILE PAYMENTS AND KEITAI CREDIT AS DISRUPTIVE

INNOVATION

���77

Page 24: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

MOBILE PAYMENTS AND KEITAI CREDIT AS NEW

BUSINESS OPPORTUNITIES

���81

Page 25: Mobile payments, e-money and mobile credit in Japan

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BUILDING MOBILE PAYMENT BUSINESS:

DOCOMO’S INVESTMENT IN MITSUI-SUMITOMO CREDIT

CARDS

���86

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Page 27: Mobile payments, e-money and mobile credit in Japan

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DCMX = DOCOMO’S CREDIT CARD BRAND

���105

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013���106

- While iD is DoCoMo’s mobile credit payment platform, DCMX is DoCoMo’s mobile credit card brand

- iD = mobile credit (DoCoMo’s platform for mobile payments) - DCMX = DoCoMo’s mobile credit

- DCMX: “DCM” stands DoCoMo, and “X” stands for unknown - DCMX = DoCoMo Mobile Credit Services - Three types:

- DCMXmini (mobile phone only, no plastic card, no VISA/Mastercard usage)

- Instant registration via mobile phone - Credit limit: YEN 10,000/month (US$ 100/month) - Payment via monthly mobile phone bill

- DCMX (mobile phone + plastic card) - Requires application, or upgrade from DCMX-mini - VISA, Mastercard issued - Credit limit YEN 200,000 and higher (US$ 2000 and more)

- DCMX Gold (mobile phone + plastic card) - Premium services, introduced in April 2007

Page 29: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

KKDI - JIBUN BANK

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Page 30: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

KDDI’S JIBUN BANK AS RESPONSE TO DOCOMO’S ENTRY INTO THE CONSUMER

LOANS BUSINESS

���111

With DoCoMo’s large market share in Japan’s mobile communications market, DoCoMo with Felica-Networks could monopolize the RFID functionality market in Japan, and with the controlling investment in Japan’s second largest credit card issuer, DoCoMo entered the consumer loans and credit card market. !Thus mobile competitors KDDI and SoftBank needed to develop strategies to counter DoCoMo’s strength in the mobile payment sector. !KDDI’s answer consisted of a KDDI-branded credit card, followed by the creation of an entirely mobile phone based bank: Jibun Bank (in cooperation with Mitsubishi-Tokyo Bank)

Page 31: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

DOCOMO’S RESPONSE: PERSON-TO-PERSON MOBILE

PAYMENT TRANSFERS

���121

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SOFTBANK CARD

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SOFTBANK CARD

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in response to DoCoMo’s DCMX credit card, and to KDDI-The Card (now AU Jibun Card), SoftBank created the Softbank card.

Page 34: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

QUICPAY AND THE MOBILE

PAYMENT PROMOTION

FORUM

���126

Page 35: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SMARTPLUS AND

VISA-TOUCH

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Page 36: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

TOKYO-MITSUBISHI-UFJ MOBILE BANKING

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Page 37: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

I-MODE-FELICA EXAMPLE: AM/PM CONVENIENCE

STORES CUSTOMER FIDELITY

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Page 38: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

I-MODE-FELICA EXAMPLE: TICKET-PIA

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Page 39: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

I-MODE-FELICA EXAMPLE: ALL NIPPON AIRWAYS (ANA)

���157

Page 40: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

I-MODE-FELICA EXAMPLE: JAPAN AIRLINES - JAL

���163

Page 41: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SONY’S FELICA

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Page 42: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

FELICA WALLET PHONES

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Page 43: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SECURITY AND PRIVACY

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Page 44: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

BUSINESS MODELS AND THE FELICA / MOBILE FELICA

ECOSYSTEMS

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Page 45: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SUICA, MOBILE SUICA AND TRANSPORTATION BASED

NFC PAYMENT AND E-CASH SYSTEMS

���182

Page 46: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SUICA VS LONDON TRANSPORT’S OYSTER:

WHY DOES IT TAKE LONDON TRANSPORT 10 YEARS TO RE-

���187

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

ODAKYU @CLUB

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SUMMARY

���193

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

SUMMARY: JAPAN’S MOBILE PAYMENT AND E-MONEY ECO-SYSTEMS

���194

- Electronic money, based on multi-application smartcards and communicating via contactless NFC methods, and mobile phone based payments have broad usage in Japan both for purchases of goods and services, as well as for transportation tickets.

- Felica multi-application smartcard chips and corresponding JAVA applications are today in most of Japan’s mobile phones, linking mobile payments, mobile credit cards, and e-money, and accelerating development.

- “Gentle” regulatory supervision is one of the major reasons e-money has been developing rapidly in Japan.

- E-money in Japan is a vibrant free market, contested between private companies. - Key drivers of this new payment industry have been SONY with Felica cards and Edy electronic

money, the world’s largest railway company JR-East with SUICA, and DoCoMo with the introduction of i-Mode based mobile payments and wallet phones.

Page 50: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

MORE INFORMATION

• reports:http://www.eurotechnology.com/store/

• twitter : http://twitter.com/gfasol/

• website: http://www.eurotechnology.com/

• personal site: http://fasol.com

���195

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

EUROTECHNOLOGY JAPAN KK

���196

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

EUROTECHNOLOGY JAPAN KK FOUNDED: FEBRUARY 1997 IN TOKYO

���197

Services and products - focus areas are high-technology, telecommunications, software, middle-ware, environmental technology and medical equipment: !- Market entry to Japan for European and US high-tech companies, turn-round, reshaping, planning

and building of distribution networks - European business development and strategy for Japanese companies - M&A (European and US companies acquiring Japanese companies, Japanese companies acquiring or

investing in Europe) - Turn-round preparations and management of foreign business in Japan - Market research and strategy - Due diligence of high-tech companies, environmental due-diligence - Advisory services for investment fund managers and investors in technology fields !

- we publish a series of market reports for about 10 years, which are purchased world-wide, distributed direct and via distribution partners: http://www.eurotechnology.com/store/

Page 53: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

EUROTECHNOLOGY JAPAN KK

���198

- Leading high-technology business development boutique in Tokyo, working globally - Founded in 1996/1997 - 14 years experience, relationships, cooperations and success record. - CEO works with Japan’s high-tech / telecom sector since 1984 - 27 years experience, resources,

cooperations. - Wide network of cooperations in Governments, Embassies, trading companies, distributors, finance,

VCs, traditional corporations, venture start-ups, industry associations - Experience: market-entry, restructuring, M&A, acquisitions, due-diligence !Customers include: - More than 100 investment fund managers - Industrial customers:

- NTT-Communications, SIEMENS, Deutsche Telekom, Cubic, Unaxis (now: Oerlikon), CITI Group, CLSA Asian Markets, Genscape, Google, IKEA, Isabellenhuette, Landis+Gyr, National Instruments, Swisscom, TechnoCom,

- Government - New York Police Department, European Union, TEKES (Technology Research funding

organization of the Government of Finland) !Deep Japanese technology market knowledge - we publish a series of market reports for about 10 years, which are purchased world-wide. You can purchase our reports on Bloomberg: https://www.bmart.com/search?&nuts%5B%5D=WIRE%3AEUT, and via eSellerate: http://store.eSellerate.net/s.aspx?s=STR0576176470 and from http://www.eurotechnology.com/store/

Page 54: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

GERHARD FASOL PROFILE: HTTP://WWW.FASOL.COM/PROFILE/

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- Worked successfully with Japan’s high-tech sector since 1984 - 27 years. Came first to Japan in 1984 to help build NTT’s first international R&D cooperation on semiconductor lasers

- Entrepreneur in Tokyo since 1996, Eurotechnology Japan KK worked with many large corporate groups (e.g. SIEMENS, NTT, Deutsche Telekom, Asahi Glass...), more than 100 investment fund managers

- Assoc. Professor of Electrical Engineering at Tokyo University. Record of Fasol-Laboratory at Tokyo University: http://www.fasol.com/tokyo_university/

- Elite “Sakigake” (Pioneer) R&D project on Spin-Electronics of Japanese Government Science and Technology Agency. This work was evaluated by US National Science Foundation and US Department of Trade: http://www.wtec.org/loyola/erato/ch7_5.htm

- Co-initiator of spin-electronics device research in Japan, one of the first to start work on spin-electronics in Japan in 1991

- Tenured Faculty member at Cavendish Laboratory/University of Cambridge. - Assoc. Professor of Electrical Engineering at Tokyo University - PhD in Solid-State Physics (Cambridge University, Trinity College, UK) - Diplom-Physiker, Ruhr-University Bochum (Diplom-Thesis on Superconductivity) - Publication list (Books, patents and publications, several publications are specifially concerning

electron-spin and spin-electronics): http://www.fasol.com/profile/publications.shtml - Languages: English, German (native), French, Japanese, and some Swedish

Page 55: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

GERHARD FASOL WITH TETSUZO MATSUMOTO, EXEC VP OF SOFTBANK MOBILE CORPORATION

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Page 56: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

“POST GALAPAGOS STUDY GROUP” 25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR ONE YEAR ON CONCEPTS TO OVERCOME JAPAN’S “GALAPAGOS EFFECT”

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see: http://accjjournal.com/the-galapagos-effect/

Page 57: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

“POST GALAPAGOS STUDY GROUP” 25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR ONE YEAR ON CONCEPTS TO OVERCOME JAPAN’S “GALAPAGOS EFFECT”

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see: http://accjjournal.com/the-galapagos-effect/

Page 58: Mobile payments, e-money and mobile credit in Japan

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Mobile payment, e-money, mobile credit report (25nd Edition) Sept 15, 2013

CONTACT

• Eurotechnology Japan KK, Tokyo, Japan.

• http://www.eurotechnology.com/

• CEO: Gerhard Fasol

• Mobile +81-90-8594-6291

• Email: [email protected] and [email protected]

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