MobileMonday Switzerland - SITA Mobility takes flight in the air transport industrySita mobile monday v4

MOBILITY TAKES FLIGHT

IN THE AIR TRANSPORT

INDUSTRY

Mobile Monday

6 May 2013 By: Dominique El Bez

Director, Messaging & Mobility Solution Line

AIRLINES

GOVERNMENTS

GLOBAL

DISTRIBUTION

SYSTEMS

AIRPORTS

AEROSPACE

INTERNATIONAL

ORGANIZATIONS

AIR

CARGO

WHO WE ARE We are the specialists in air transport

communications and IT services

We’re focused on helping our customers’

businesses perform as effectively as possible.

AIR

NAVIGATION

SERVICE

PROVIDERS

AIRCRAFT

& AIRFRAME

MAKERS

OUR PEOPLE & PRESENCE

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OUR PORTFOLIO

The broadest portfolio for air transport

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SURVEYS & REPORTS

Airline IT Trends

Survey Airport IT Trends

Survey

Baggage

report

Passenger

Self-Service

Survey

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BY 2015 MOST AIRLINES & AIRPORTS WILL

LEVERAGE MOBILE FOR COMMERCE

6

Source: Airline/Airport IT Trends survey 2012

Promotion Sales

| Mobile Monday | Confidential | © SITA 2013

BY 2015 MOBILE WILL BE THE PRIMARY

CHANNEL FOR PASSENGER INTERACTION

7

Passenger Interaction Self Service

Pax Process Customer Services


PASSENGERS WELCOME MOBILE

EVERYWHERE BUT HAVE PRIORITIES

8

Bag Claim Transfer Boarding Dwell Time Security Bag Drop Check In Booking

Baggage

Transfer

Boarding

Boarding

Mobile Commerce

Informational

Access Transactional


75% OF AIRLINES & AIRPORTS ARE

PLANNING TO INVEST IN MORE APPS

FUNCTIONALITY

9

Complaints

handling

12%

61%

15%

59%

Flight Status

Notification

10%

68%

Missing

Baggage

Comms

Airport Status

Updates

Airport

Directions &

Maps

9%

58%

Flight

Rebooking


THE MARKET SINCE 2011

• For many years we could see ruggedized devices

in use across the ATI (esp. Baggage, Cargo and

Ground Ops)

• The mobile revolution started with the deployment

of mobile services onto passengers’ own device

(mobile phone check-in, etc.)

• Gartner reports that Mobile Technology is in the

Top 2 priorities for CIO in the Transport Industry

• 36% of airlines reported “mobile device based

services for staff” as a major IT investment

programme as per the 2011 Airline IT Trends Survey.

• An additional 36% expressed the ambition to enter

into Pilot / R&D mode

Workforce mobility is now strategic

Example:

Major US Carrier

Mobility 5 Year Strategy

• Migrate all remote

connections to mobile 4G

• Move from rugged devices to

consumer based devices

• Wide-scale rollout of tablets

to replace PCs and Laptops

• Already using EFB on iPad

across their fleet


THE MARKET SINCE 2011 Mobile deployment has been highly visible

11

Cabin Flight Deck Entertainment Airport

Source: Public &

Press Announcements

2012


THE MARKET SINCE 2011

Device • Move from Ruggedized to Consumer – especially in passenger facing roles

• Tablet adoption driven by Crew, EFB, supervisor and passenger facing processes

• Bring Your Own Device (BYOD) remains limited for operational use cases

Network & Connectivity • 3G is seen as primary communication option

• Airport Wi-Fi is see complex and difficult to manage for airlines

• Limited 4G (specifically LTE). Only starting.

Application • New apps. Real move from paper to digital .

• Application owners already developing new - mobile specific - apps

3 dimensional equation in a very fast changing environment


MRO Cabin

Crew

EFB

Incubation Take-off Challenge

IFE

Ground

handling Cargo

handling

Bag Mgmt

Resource

Mgmt

Freight

tracking

Tablets are being integrated into

an increasing number of Air Transport Processes

Global

Roaming

Pax

Assist

THE MARKET SINCE 2011 Where & What


THE DNA OF ATI MOBILITY

14

Device and Device

Management

Network and

Connectivity

Application and App

Management

3G Wi-Fi

Tablets for Crew

Tablets for Pilots

Device Sourcing

Device Management

Support

Global 3G Services

Airport Wi-FI

QAR Connections

Connection Manager

Business Grade

Crew Specific Apps

App Integration

App Management

App Staging


SITA’s ambition & value proposition

CASE STUDY

Pilot E-Documentation

THE BUSINESS

PRIORITY

Air France needed global

mobile access to their

eDocumentation application

THE CHALLENGE Support for 4,500 iPads

Including Preparation

Configuration Deployment

Support and Delivery

THE SOLUTION

SITA manages the complete

rollout and support for all of

Air France’s pilot iPads

Stock management

Device Enrolment

Local On-site Support

Remote Troubleshooting


CASE STUDY: Ground Operations

THE BUSINESS PRIORITY

easyJet needed consistent and

secure access to their

mobile boarding application

(HALO Project)

THE CHALLENGE

Complexity to handle

connectivity at over 130 Airports

Cost Effectively

THE SOLUTION

SITA provided a single

managed mobile solution

which included support,

connectivity and sourcing.

MOBILITY MOVES INTO THE CABIN


DEMO

11._Mobility_moves_to_cabin.mp4

THANK YOU
