Mobilink Presentation

Presentation

Group members are

Fawad Akbar MBA 1

Rozeena Shaheen MBA 1

Rizwan Hadi BBA 1

Parwaiz MBA 1

Company Background & History

Pakistan Mobile Communications Limited, better known as Mobilink GSM.

Mobilink has 28.24 million customers by March 2009.

Mobilink's Head office is located in Mobilink House, 1 A Kohistan Road, F-8 Markaz Islamabad.

Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan.

Company Background & History

Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc.later it was sold to Orascom, an Egypt-based multi-national company.

MISSION STATEMENT

“To be the unmatchable mobile system of communications in Pakistan this provides the best value to its customers, employees, business partners and shareholders

MOBILINK'S VISION

“To be the leading telecommunication services provider in Pakistan by offering innovative communication solutions of our customers while exceeding shareholder value and employee expectations”

MOBILINK'S VALUES

Total Customer Satisfaction

Business Excellence

Trust & Integrity

Respect for People

Corporate Social Responsibility

ORGANIZATION STRUCTURE

Total Strength of Employees:

Over all: (Total 4500)Top Managers 75Middle Managers 750Line Managers 3675

ORGANIZATION STRUCTURE TOP MANAGERS

President and CEORashid Khan

Chief Information OfficerTariq Rashid

V.P H.R, Administration & SecurityAli Raza Mehdi

ORGANIZATION STRUCTURE TOP

MANAGERS Vice President

Marketing Bilal Munir Sheikh

Vice President Customer CareIrfan Akram

Vice President & Head of Broadband Business Division.

Mustafa Peracha

Vice President Corporate Affairs

Agha Qasim

Product line and Categories Mobilink offers both Pre-paid and Post-

paid services.

indigo

JAZZ

Post-paid

Pre-paid

Mobilink Indigo and jazz have 15 more products given below

1. Mobilink Indigo

2. Mobilink Jazz

3. Mobilink Black Berry

4. Mobilink PCO

5. Mobilink Wi MAX

6. Mobilink TV

7. Mobilink Game

Product line and Categories

8 Jazz Cricket SIM

9 Conference Bridge

10 PSO Cards

11 PIA Reservations

12 Stock Watch

13 Fax Mail

14 Corporate SMS

15 SMS Advertiser

Product line and Categories

VALUE ADDED SERVICES 1. 1 GPRS.2. 2 Mobilink Mustt Services.3. 3 SMS Messaging.4. 4 Power Tools.5. 5 Chat Services.6. 6 Dedication Services.

VALUE ADDED SERVICES

7 Power Tools. 8 Mail Services.

9 Info Services.

10 IVR Ring tones/Logos.

11 On Call Services.

12 Missed Call Alerts

PACKAGES

Post-paid plans

Line rent Rs 100

Free mins 100

Call <Mobilink> 1.25/min

Other operators 1.50/min

Sms all network 0.2

100 Package

Line rent Rs 400

Free mins 400


Other operators 1.50/min

Sms all network 0.75

400 Package

Pricing Strategy of Mobilink

Post-paid plans

900 Package 1500 Package

Line rent Rs 900

Free mins Rs 900

Free Gprs 100 MB


other Network 1.50/min


Line rent Rs 1500

Free mins Rs 1500

Free Gprs 250 MB


other Network 1.25/min


Post-paid Plans

Unlimited Package

Line rent 5,000 6,000

Free minuts <Mobilink> 2800 2800

Other operators <Mobile>1200 1200

<Landline> 1000 1000

Free sms <Mobilink> 1000 1000

Free GPRS - Unlimited

Call <Mobilink> 0.30/min 0.30/min

Other operators 1.05/min 1.05/min

Sms all networks 0.20 0.20

Basic Premium

International Dialing Prepaid Price Plans

Jazz Easy Rs 2.35/min

JazzOctaine

Rs 3.00/min

Jazz Ladies First

Rs 3.00/min

Jazz Budget

Rs 2.35/min

Package Zone 1

Jazz Easy Rs 8.00/min

JazzOctaine

Rs 8.00/min

Jazz Ladies First

Rs 8.00/min

Jazz Budget

Rs 8.00/min

Package Zone 2


Jazz Easy Rs10.99/min

JazzOctaine

Rs10.99/min

Jazz Ladies First

Rs10.99/min

Jazz Budget

Rs10.99/min

Package Zone 3


JazzOctaine

Rs17.00/min

Jazz Ladies First

Rs17.00/min

Jazz Budget

Rs17.00/min

Package Zone 4



JazzOctaine

Rs20.00/min

Jazz Ladies First

Rs20.00/min

Jazz Budget

Rs20.00/min

Package Zone 5

INDUSTRY LIFE CYCLE

MARKEITNG STRATEGIES

Product

In the maturity stage they have modified the brand JAZZ and INDIGO.

Jazz is widely available in more than 5000+ cities, towns and villages with service code (0300, 0301,0302,0303,0306,0307 and 0308)

Mobilink another brand INDIGO is also having good recognition in the market.

Price

In this stage they had not as lowered down their price of Sim and the calling charges, like their competitors (UFONE, TELENOR, and WARID) had done. Because they want to get more of the profit.

Promotion

In the maturity stage, the company is using different promotional strategy to retain the exisisting customers and to attract the competitor’s customers.Mobilink has made the ads in which they want to portray the image of Mobilink with the Pakistan.They have made the ad in which NAJAM SHIRAZ sung a song “Hum Bolain Mohabbat ki zaban”.

Place

The distribution channel of Mobilink also are..

Manufacturer Retailer ConsumerManufacturer Franchiser Consumer Manufacturer Jobber Consumer

Mobilink Management Style

Strategic Business Department

Business Communications Department

Project Management Department

Operations & Customer Care Department

IT Department

Creativity & Content Management Department

Finance & Accounting Department

Administration & HR Department

SWOT ANALYSIS

STRENGTH WEAKNESSES

OPPORTUNITIES

THREATS

Market Share

31.7%Mobilink 31.7%

Zong 6.1%Warid 18.8%

Telenor 21.6%

Ufone 21.5%

BCG GROWTH SHARE MATRIX

Star -(High Growth, High Market Share)

•Jazz One

Cash Cow-(Low Growth, High Market Share)

•Jazz Ladies First •Mobilink Indigo •Jazz Budget

Question Mark-(High Growth, Low Market Share)

•Jazz Easy •Mobilink PCO

Dog-(Low Growth, Low Market Share)

•Jazz Octane

CORPORATE SOCIAL RESPONSIBILITY

Mobilink believe CSR to be a continuing commitment by our company to contribute to economic devolvement while improving the quality of life of our workforce, their families, the community and society at large.

THANK YOUTHANK YOU