Moms Tell Us

the Top 11Activities Their Families Do On

ThanksgivingBased on a mobile survey by

Image courtesy of aashee on Flickr

Moms Talk Turkey:

11Most Popular Activities On

ThanksgivingBased on a mobile survey by

Image courtesy of aashee on Flickr *See references in index

Moms Tell Us

the Top 11Activities Their Families Do On

ThanksgivingBased on a mobile survey by

Image courtesy of aashee on Flickr

We used mobile technology to survey 250 mothers with children at home and asked them:

“What activities are part of yourhousehold’s Thanksgiving

celebration / participation? Choose all that apply.”

This is what we found out.

Based on a mobile survey by

Image courtesy of aashee on Flickr *See references in index

Visit Family1

Image courtesy of J Trav on Flickr

Family trumps both food and shopping at Thanksgiving.

89% of moms said family visits are part of their Thanksgiving celebration.

What’s more, it is estimated that 39 million people will travel

this year alone. So, who are you going to visit this year?1

Go Shopping2

Image courtesy of M

agnus Fröderberg on Flickr

‘Tis the season for doorbuster deals and the busiest,

most profitable time of year for retailers. 68% of moms surveyed said

shopping was a Thanksgiving activity in their family. The

average household will spend $302. 1

Watch Football3

Image courtesy of Voigtlanderr2 on Flickr

Watching football on Thanksgiving became a tradition that

was established in Detroit when the Lions played the Bears in 1934.

Nowadays, 67% of families families in our study

watch football over the Thanksgiving Holiday.

2

Have a Special Evening Meal4

Image courtesy of Em

ster214 on Flickr

Cooking all day is definitely worth it when you sit down at the table for

a huge feast. Actually, 66% of families in our survey will sit down

for a special evening meal to celebrate. Families spend

an average of $54.18 on Thanksgiving dinner.1

Take a Nap5Image courtesy of Kim

Piper Werker Flickr

It’s inevitable to feel tired after a large meal.

In fact, 64% of moms in our survey say nap time

is a part of their household’s Thanksgiving.

6 Watch the Macy’sThanksgiving Day Parade

Image courtesy of JKeith Kelly on Flickr

The Macy’s Thanksgiving Day Parade has been an American tradition since 1924

and now 54% of moms say they watch the parade either on television or

in person. Actually, approximately 3.5 million New Yorkers

watch the parade live from the streets.

3

4

Have a Special Holiday Lunch7

Image courtesy of M

ike Stich on Flickr

Thanksgiving meals are served throughout the day. 52% of moms in our

study say a special lunch is part of Thanksgiving, which is included

in the total amount that Americans spend on Thanksgiving food —

$2.4 Million! 1

Decorate forChristmas8Im

age courtesy of Peter Dutton on Flickr

Deck the halls! Thanksgiving kicks off the holiday

season. 45% of moms surveyed decorate for

Christmas as part of their Thanksgiving celebration.

Spend TimeOutdoors9Im

age courtesy of Verona Finns on Flickr

Weather permitting, some families get active on

Thanksgiving — 37% spend time outdoors.

Have a SpecialHoliday Breakfast10

Image courtesy of Rober Dennis on Flickr

Turkey isn’t served just for lunch and dinner, 25% of families prepare a

special breakfast as part of their tradition. We wouldn’t be surprised if some

of those breakfasts included fried turkey! After all, a total number of

51 Million turkeys are consumed on Thanksgiving Day. 1

Volunteer11Image courtesy of InteliusInc on Flickr

Giving back is an opportunity to do

something good for the community.

On Thanksgiving, 4% of

moms say their families volunteer

for the holiday, such as serving food at a

homeless shelter or delivering meals, just to name a few.

Image courtesy of aashee on Flickr

Image courtesy of aashee on Flickr @FieldAgentInc | marketing@fieldagent.net | PO Box 9568, Fayetteville, Arkansas 72703

Index of References

USDA National Agricultural Statistics Service, U.S. Census Bureau and MSN on July 13th, 2014

Pro Football Hall of Fame

Grippo, Robert (2004). Macy's Thanksgiving Day Parade. San Francisco, CA: Arcadia Publishing. p. 9

Buzzfeed

1

2

3

4

Moms Tell Us

the Top 11Activities Their Families Do On

ThanksgivingBased on a mobile survey by

Image courtesy of aashee on Flickr

Image courtesy of aashee on Flickr

Interested in learning more?

VISIT OUR BLOG CONTACT US

@FieldAgentInc | marketing@fieldagent.net | PO Box 9568, Fayetteville, Arkansas 72703