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Flash as an idea advertisement platform. Flash Advertisement methods in: Video, Games and facebook applications
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Web2.0-Master series
•Internet Business Models •Advertisement options today•Flash File Format & Advertisements•Flash Video – Why does it dominate the
web•New revenue models in Flash video•Flash as Information carrying Layer•Non-Video Flash Applications
Web2.0-Master series
• Revenue Models▫Advertisement▫Referral▫Subscription fees▫Per interaction model▫No revenue model – Exit
• Advertisement is not:▫SPAM▫Bad Service▫Users needs and use Advertisement
Web2.0-Master series
•CPM – Cost Per Mille, Payment for thousend exposures▫Expose Ad to user▫User might not click on it
•CPC – Payment only per click▫Most common
•CPA – Payment per Action ▫Purchase service▫Fill inquiry / Details form
•Mixed business model▫Payment per click / Per Mille(CPM)
Web2.0-Master series
•Advertisement type•Text Based•Rich Graphic Advertisement – Flash•Advertisement Sources
▫Google Ads▫Other Ad networks Ads
Web2.0-Master series
•Flash is the best format for creating reach Internet Ads
•Flash Related Advertisement▫Rich Content Banners▫Interactive/Call-to-Action Banners▫Video clips transformed to banners
Web2.0-Master series
•Referral▫You like this Song? – Buy it now at Amazon !!
I get referral fee• Subscription fees
• Business service – Linkedin• Content download - Rhapsody music service
by real• Per interaction model
• iTunes – per song payment ~1$• Guba – per video payment 45c-99c
Web2.0-Master series
Flash Movie / SWF
File type: .swf Includes:
Graphics, text, video Video controls Client logic
Plays in: Flash Player
Served from: Web server
Synonyms: Application Video player
Web Page File
type: .htm, .html, .asp, etc…
Flash video / FLV
File type: .flv Includes:
Video Plays in:
.swf Served from:
Web serverFlash Communication Server
Web2.0-Master series
•Headers in the beginning of the file. Why?•Video support:
▫SPARK ▫TrueMotion VP6 ▫H264 Codec for Video streaming (not live)
•Audio▫Nelly Moser codec by ASAO▫MP3 Codec▫ADPCM (not compressed)
•Alpha Channel
Web2.0-Master series
•Vector Graphic Format•Container file•Includes FLV files•Action Scripts•Players
Web2.0-Master series
•Encoding a special video version for each user is:▫Expensive ▫Degrades the video
•SWF Enables:▫Using one video version stored in FLV▫Changing the text or image stored in the
outer SWF per user
Web2.0-Master series
Flash is the tool for web video .
Web2.0-Master series
Web2.0-Master series
Web2.0-Master series
Brand Marketing Train, Educate, Inform
Advertising Media/Entertainment Corporate Presentation
•“It Just Works”
•Interactive (scripts)
•Designed for Advertisements
•Easy Embedding
•Low Cost / Royalties
•Building, Testing & Distributing Player
Web2.0-Master series
• Reach more people• Ubiquity = no client download required
Source: NPD Online survey, conducted September 2004
60
0
20
100
% o
f in
tern
et
use
rs
80
40
QuickTimePlayer
59.2%
MacromediaFlash Player
98.2%
RealOnePlayer
58.9%
Microsoft Windows Media Player
50.8%
Web2.0-Master series
• Encode once, reach all platforms
• Lower Dev and QA costs• Lower customer support
costs• Continuity across platforms
Sample Test Plan BEFORE: Sample Test Plan AFTER:
• WinXP + IE7• WinXP + IE7
Web2.0-Master series
•2002 - Flash Player 6 ▫Flash adds Sorenson’s video SPARK codec
Works only in streaming mode =>Requires Flash Communication Server =>Expensive => Low adaptation
•2003 – Flash Player 7▫Introduction of
“Progressive Download”•2005 – Flash Player 8
▫Flash Adds On2 VP6 codec
(Short)
Web2.0-Master series
•Not Streaming !!!•Enables viewing the stream
while it is downloaded – •Streaming experience with
lower cost •Progressive Download is the
enabler of Youtube/Metacafe
Blue – Total KB DownloadedRed – Total KB PlayedYellow-KB played per second
Web2.0-Master series
•Pre and Post Roll
•Overly
•Is that all?
Doomsday Movie advertisement as Overlay on a pre-roll of Doomsday video
Web2.0-Master series
•Advertisement creation tools in PLYMedia▫Enables: Ad + Original Video
•Advance Advertisement creation tool in AdItAllEnables Ad + Images, transitions Sound
effects etc
Web2.0-Master series
•Video greetings tools by IPN•Pay attention n to the 3D effect caused by
Z-order
Web2.0-Master series
•Seambi
Web2.0-Master series
•Streams live video from one peer to the other using Flash Media server
•Example:▫BlogTV
Web2.0-Master series
•Customize the flash player for:▫Simplicity ▫Viral Viewing / Social Viewing▫Recommendations
Web2.0-Master series
•Add information about the video:▫Subtitles▫Face recognition▫Object tracking and advertisement
Web2.0-Master series
Web2.0-Master series
Web2.0-Master series
•Mouse over shows info
•Do you want to buy an unmanned attack aircraft? ▫Referral Business
Model
Web2.0-Master series
•Detectors▫1st level detector▫2nd Level detector
•Owner Information Gathering•Video and Voice information gathering ->XML▫Search engine registration▫Ad Insertion▫Ad Context▫Category
Web2.0-Master series
1st level detectors
2nd Level Detectors
Fast, Slow, more processing
Process the entire video Pass video/audio sequences to 2nd level detectors
Process only segments of the video/Audio
Face detectionVoice/Music detectionPiracy Detection, Text DetectionScene change detection
Face RecognitionOCR – Text understandingArtist/Song recognition
Web2.0-Master series
•Methods▫Detect watermark materials
Complicated No standard
▫Logo Detection and Identification Simple, easy to implement, working
Process
Web2.0-Master series
•Take a Flash application that might cost Money and sponsor it using Advertisements
Betty Ford Addiction Center,
Wana bet You need it?
Web2.0-Master series
•Facebook is Hot▫15 Billion Dollar Hot
•Facebook applications are hot▫But vampires are starting to get boring
•Cool Facebook applications requires: Flash !!!
Web2.0-Master series
•HTML/Javascript editors▫Cross Platform problems▫Are not fun/ Video enabled like Flash editor
• Flash Text/Image/Sound/Video Editor are the best
•Example