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Designed for UNCG class on media relations to explain how social media can help nonprofits and government agencies to connect.
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MORE THAN POKING …
How Facebook and other social media are impacting media relations
WHAT IS SOCIAL MEDIA?
WHO USES IT?
Facebook 200 Million active users Fastest growing demographic:
(age)______________ Twitter
Grew 1328% from February 2008-2009 Most users are: (gender)_________________
YouTube 100 Million UNIQUE viewers in the US Average viewer watches (number)_____ videos
Personal Pages: Not for business applications Time to clean up: before interviews Can help prospective employers get a sense of
who you are Live stream news feed takes a page from Twitter
to provide constant information about your contacts
Vanity URLs coming this weekend (June 13th)
Group pages Business
applications Short term Causes/Events “Friendable” Discussions
FACEBOOK Fan Pages
Indexable: SEO Can’t “friend” like a
group page, but easier to find fans now
Changes to Facebook make Fan pages act much more like personal pages, which can help businesses
Public Profiles Guide:http://
www.facebook.com/FacebookPages
FACEBOOK ADAPTS
Facebook Connect Potential to change
the way people interact with social media
More opportunities to make one profile and that serve as your personal brand across all channels
Microblogging: 140 Characters at a time
Ashton Kutcher: Race to 1 million
Oprah effect Retention rate could
be an issue.
How to find what you’re looking for: @ replies # hashtag Twitter communites
like Twittermoms Twello Search.twitter.com Wefollow.com Twittercounter
How to harness it: Drive traffic to a
Web site or blog Raise awareness Offer giveaways Respond to
consumer complaints
Fast breaking news Fundraising
PITCHING VIA TWITTER
Some journalists welcome the brevity of a 140 character pitch, but not all.
Use link shorteners like tinyurl or bit.ly to direct media contact to more info.
Offer more than just spammy pitches – engage contact in conversation, build your relationship
Rule of thumb: 3 to 1
MEDIA ON TWITTER
www.mediaontwitter.com
Eleven countries Rick Sanchez Cision offers Twitter
handles
SOCIAL MEDIA: CONNECTS
LinkedIn Create a business
profile for yourself Join groups of target
media (writers/editors)
LinkedIn expert answers
Follow your media contacts from pub to pub via LinkedIn
SOCIAL MEDIA: BLOGS Many journalists have web
duties, in addition to fewer staff members to enterprise stories
Connect with reporters, columnists via their blogs: use comments to engage them, position yourself as source
Use links to your site in comments to promote your organization (sparingly)
MEDIA RELATIONS: MORE THAN PITCHING
Use social media to give your organization or cause depth, show engagement
Create groundswell, grassroots numbers via social media to put your story on media’s radar
FOR MORE INFORMATION
www.twitter.com/stephskordas
www.linkedin.com/in/stephanieskordas
