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A presentation I delivered at the CRN Channel Conference on 13th October, 2011 on how to motivate and retain your Sales Team when selling Cloud IT Services.
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Motivating and Retaining Your Sales Team
Richard Tubb – IT Business Consultant
What is Cloud Computing?
2
Cloud Provider Examples:
Infrastructure as a Service (IaaS/HaaS)
Platform as a Service (PaaS)
Software as a Service (SaaS)
What do Customers think of Cloud?
So what does this mean to you as a Solution Provider?
“If it’s 1 percent of $3.8 trillion, it’s a lot. If it’s 5, 10, 15,
25 percent – depending on what
market you are talking about – it’s very significant. So
just don’t ignore cloud like it’s not happening to you since you are not hearing it today. Trust me it’s not
zero.”
Tiffani Bova, Gartner January 2011
Cloud isn’t going away!
The new normal
Selling Cloud is different
Cloud buyers can look different
LINE OF BUSINESS
MANAGERS
WEB CENTRIC BUYERS
NEW CUSTOMERS
SAVVY IT LEADERS
Account Management
Sales Compensation
Future Year Annuity payments?
Incentives?
Payment up front?
Education, Education, Education
• Internal Sales Team
• New Customers
• Existing Clients
Questions?
• E-Mail: [email protected]
• Twitter: @tubblog
• Blog: www.tubblog.co.uk
• LinkedIn: www.linkedin.com/in/richardtubb