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What is the difference between building a minimum viable product (MVP) for the B2C market than building it for the B2B market? Check out my assumptions
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Page 0 of 11 Julian Schwerdtfeger 13.03.2014
MVP for B2Bmarket
Page 1 of 11 Julian Schwerdtfeger 13.03.2014
What makes it to an
MVP?
Page 2 of 11 Julian Schwerdtfeger 13.03.2014
To build the right MVP you have to go through the
Build-measure-learn circle
Ideas
Build
Product
Measure
Data
Learn
Page 3 of 11 Julian Schwerdtfeger 13.03.2014
What are Benchmarks for a B2B-MVP?
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The MVP approach for B2b
hypothesis
interview
Pass/Fail criteria
Secondary hypothesis
RUN !!
Page 5 of 11 Julian Schwerdtfeger 13.03.2014
Page 7 of 11 Julian Schwerdtfeger 13.03.2014
Poor MVP vs.
Assumption of the customer
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The more you dive into B2B market the less customers you will have
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Your
your target customer
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Don‘ t let the effect get u!
Illustration: Marius Ursache
Page 11 of 11 Julian Schwerdtfeger 13.03.2014
Thanks for listening.Hope you liked it.
