My Top 3 Takeaways

A Bit About Me

• Writing for the web since 1999

• Blogging since 2003• Evolving Brightspark

since 2003• Doing Social Media

since 2006• Tourism Ireland 2009-

2012

1. Don’t Forget Forums

Social Media List– Blogs– Microblogs (Twitter, Tumblr)– Forums– Video Sharing (YouTube, Vimeo, Vine, Instagram)– Photo Sharing (Flickr, Snapchat, Instagram)– Link Sharing (Delicio.us)– Location Based (Foursquare)– Social Networks (Facebook, LinkedIn, Orkut)

Social Media Defined…

1. Don’t Forget Forums

• Regular communication with intending travelers across a variety of travel forums

• Identified a target set of travel forums and blogs to monitor and engage with

• Came up with a process for the contact centre to listen out and respond to enquiries from forums and boards.

1. Don’t Forget Forums

1. Don’t Forget Forums

• Boardreader

2. Advanced Twitter Search

• Turns Twitter into a lead generation engine

Twitter Level 1: Broadcast Only

Twitter Level 2: Chitty Chat

2. Advanced Twitter Search

2. Advanced Twitter Search

3. Flesch Kincaid Readability Index

3. Flesch Kincaid Readability Index

3. Flesch Kincaid Readability Index

3. Flesch Kincaid Readability Index

• Your Text…

http://www.readability-score.com/

Thank You!