Sources: Sharethrough, 2012, http://www.sharethrough.com/nativeadvertising/

2

Sources: MagnetMediaLabs, 2013, http://www.magnetmediafilms.com/blog/infographic-native-ads-vs-display-ads-and-how-mobile-fits-in/ AdAge, 2013, www.adage.com/article/media/publishers-sponsored-content-cash-fear-backlash/244276 MediaBrix, 2012, www.mediabrix.com/survey-reveals-native-ads-can-be-damaging-to-brand-trust CPCStrategy, 2013, http://www.cpcstrategy.com/blog/2013/12/native-advertising-experts

3

Sources: Online Publishers Association, 2013, www.xubs.ehclients.com/images/pdf/OPA_Member_Native_Advertising_Public_MASTER.pdf

4

Sources: Online Publishers Association, 2013, www.xubs.ehclients.com/images/pdf/OPA_Member_Native_Advertising_Public_MASTER.pdf

5

Sources: Online Publishers Association, 2013, www.xubs.ehclients.com/images/pdf/OPA_Member_Native_Advertising_Public_MASTER.pdf AdWeek, 2014, www.adweek.com/news/advertising-branding/redesign-nytimescom-unveils-native-ad-platform-154782

6

Sources: WCG, 2014, http://blog.wcgworld.com/wp-content/uploads/2014/01/Paid-for-and-posted-by-Dell1-1000x1024.png

7

Sources: Robin Cangie, 2013, http://robincangie.com/native-advertising/ Harvard Business Review, 2014, http://hbr.org/special-collections/insight/high-performance-

8

Sources: Ad Age, 2013, http://adage.com/article/media/publishers-sponsored-content-cash-fear-backlash/, Ad Age, 2013, http://www.adweek.com/news/advertising-branding/how-native-advertising-will-change-2014-154589 Laird, K. (2013). Native Advertising. Marketing Magazine, 118(1), 15.

9

Sources: Forbes, 2013, http://www.forbes.com/sites/lewisdvorkin/2013/12/02/inside-forbes-some-data-and-tips-about-native-advertising-the-ftc-might-find-interesting/

10

Sources: Mopub, 2013, http://www.mopub.com/2013/12/12/introducing-native-ads/

11

Sources: Inside Facebook, 2012, http://www.insidefacebook.com/2012/10/30/an-introduction-to-facebook-mobile-ads/

12

Sources: Inside Facebook, 2012, http://www.insidefacebook.com/2012/10/30/an-introduction-to-facebook-mobile-ads/ Going native: Customizing the advertising experience. (2013, 07). The Atlanta Tribune, 27, 13. Nielsen/Tumblr Brand Tracker, 2013

13

Sources: ZDNet, 2014, http://www.zdnet.com/heres-why-native-ads-are-a-very-bad-idea-so-why-is-the-nytimes-so-clueless-7000024965/ NYTimes, 2014, nytimes.com

14

Sources: Econsultancy, 2013, http://econsultancy.com/blog/61866-the-atlantic-s-scientology-advertorial-shows-the-risks-of-native-ads The Atlantic, 2014, www.theatlantic.com

15

Sources: Ad Week, 2013, www.adweek.com/news/advertising-branding/how-native-advertising-will-change -2014-154589

16

Sources: Ad Week, 2013, adweek.com/news/advertising-branding/how-native-advertising-will-change-2014-154589 Ad Week, 2013, http://www.adweek.com/news/advertising-branding/native-ad-workshop-leaves-ftc-perplexed-154303 MagnetMediaLabs, 2013, http://www.magnetmediafilms.com/blog/infographic-native-ads-vs-display-ads-and-how-mobile-fits-in/

17

Sources: Ad Week, 2013, http://www.adweek.com/news/advertising-branding/native-ad-workshop-leaves-ftc-perplexed-154303 EConsultancy, 2014, http://econsultancy.com/blog/64061-native-advertising-for-publishers-five-key-considerations

18

Sources: Content Marketing Institute, 2013, http://contentmarketinginstitute.com/2013/08/native-advertising-neither/ Poynter, 2013, http://www.poynter.org/latest-news/business-news/the-biz-blog/231868/federal-trade-commission-will-put-native-advertising-under-the-microscope-wednesday/ Publish2, 2013, http://blog.publish2.com/2013/06/24/native-advertising-in-print-could-save-newspapers/

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