Need Nonprofit Board Members? LinkedIn Helps You Make Connections

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Need Nonprofit Board Members?

LinkedIn Helps You Make Connections

Maria Semple, Marc Halpert and Geri Stengel June 25, 2013

Use Twitter Hashtag #npweb

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Of:

Sponsored by:

Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

[email protected]

Part

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Of:

Coming Soon

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Today’s Speakers

Maria Semple Principal

The Prospect Finder

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, 4Good

Part

Of:

Marc Halpert Managing Partner

Your Best Interest

Geri Stengel President

Ventureneer

8 © 2012 Ventureneer. All rights reserved.

Need Nonprofit Board

Members? LinkedIn Helps

You Make Connections Nonprofit Webinars

June 25, 2013 Presented by: Marc Halpert, Maria Semple, Geri Stengel


Agenda

• Understanding the challenges and the opportunities • 6 ways to ensure LinkedIn Board Member Connect

works for your nonprofit

1. Determine board needs 2. Look your best 3. Build your network

before you need it 4. Experiment with search 5. Be introduced or go direct 6. Build relationships

• Use LinkedIn for Other Purposes


Understanding the

Challenges and the

Opportunities

10


A Searchable Database of

225 Million Affluent Influential People


Determine the Skills

And Expertise You

Need on Your Board

12


What Skills and Subject Matter Expertise Are Needed?

• What skills and points-of-view are

missing?

• What connections to resources

and constituencies are needed?

Source: Michael Davidson, boardcoach.com


Define Recruitment and Orientation Procedures

• Recruitment process

• Candidate interview questions

• Orientation procedures

• Board manual



Identifying Candidates

• The more specific you are in identifying skills and resources

needed, the easier it is to find them

• Think broadly about where you might find candidates –

professional organizations, people who have shown an

interest in the organization, etc.

• Board members should always be looking for their

replacements

• Invite the organization’s friends to a candidate identification

meeting



Look Your Best

16

17 © 2012 Ventureneer. All rights reserved. © 2013 Ventureneer. All rights reserved. 17

18 © 2012 Ventureneer. All rights reserved. © 2013 Ventureneer.

All rights reserved. 18




© 2013 Ventureneer. All rights reserved. 21



Build Your Network

Before You Need It

23


It’s About the Connections of Your Connections

Adapted from Flickr image by Noah Sussman


LinkedIn Groups

• Use the Search box and begin typing in words describing what

you are looking for.

• See what Groups your own 1st degree connections are joining.

They may be right for you, too!

• Use Groups to expand your own connections and identify

people.


Example: Animal Welfare nonprofit wants to find

people interested in pets.

26


Sample Group Profile

Notice over

38,000 people are

in this Group!

27


Experiment With

Search

28

29 © 2013 Ventureneer. All rights reserved. © 2013 Ventureneer. All rights reserved.

1. Auto-complete – As you type your

search term you’ll be prompted with

options for what you may be looking for

2. Suggested searches – Now when you

type in a search term you’ll see example

search queries for people or jobs related

to the term as well as a preview of top

results to help you find what you’re

looking for in one click.

3. Smarter query – The more you search

for content on LinkedIn, the more it learns

and understands your intent over time to

provide the most relevant results.

4. Enhanced advanced search – More

filters like location, company, school etc.

5. Automated alerts – Save your searches

and get an alert you when the results

change.

Advanced Search

29


Advanced Search

Click on “Advanced” for more robust

search features and targeted searching!

30


Advanced Search

Board Connect allows

for greater searching

capacity!

31


Save Your Searches!

Puts LinkedIn on auto-pilot for you.

32


Be Introduced or Go

Direct

33


Email Directly, Get Introduced, Use InMail


Direct: Ask to connect

Direct: Ask to Connect


Ask a 1st Degree Connection for an Intro


LinkedIn Board Member Connect

Talent Finder account ($1,000 value) Amplify your ability to search and to reach.

FREE for one person at your nonprofit!

For more info, email:

[email protected]

http://nonprofits.linkedin.com/


InMail Note – Personalize It

Dear xxx,

We share a number of connections on LinkedIn, and an interest in xxx.

I’m on the board of Praxis Housing, a homeless organization in NYC. I

am looking for good people to help with this great organization,

including opportunities from serving on a committee to joining our board.

Based on your skills in xxx and your experience with xxx, you would

make an excellent candidate for our board.

Please let me know a good time to speak and your phone number.

Regards,

Geri


Build Relationships

39


Different Medium Same Rules


Use LinkedIn for

Other Purposes

41


Auction Gifts


Going Out of Town:

Setup a Meeting With Someone You Want to Know


Need an Excuse to Be in Touch: LinkedIn Today


Wrap up

45


A Roadmap to Using Linked Board Member Connect

1. Determining board needs

2. Look your best

3. Build your network Before you need it

4. Experiment with search

5. Be introduced or go direct

6. Build relationships


• LinkedIn Board Member Connect

• Board Tune Up Kit

• 5 Ways to Make LinkedIn Board

Connect Work for Your Nonprofit

• Putting LinkedIn to Use for Your

Nonprofit – articles and more

• LinkedIn’s Learning Center for

Nonprofits

• Other free sources for board

candidates:

– boardnetUSA.org

– BoardServeNYC

– New York Junior League Nonprofit

Board Clearinghouse

– Industry associations such as

lawyers, accountants, nurses, etc

• Paid sources for board candidates:

– VCG Governance Matters

– BoardAssist

Resources



http://www.boardcoach.com/

http://www.bethkanter.org/5-tips-linkedin-board/



http://ventureneer.com/vblog/putting-power-linkedin-use-your-nonprofits

http://ventureneer.com/vblog/putting-power-linkedin-use-your-nonprofits

http://learn.linkedin.com/nonprofits/

http://learn.linkedin.com/nonprofits/

http://boardnetusa.org/public/home.asp

https://home.uwnyc.com/boardservenyc/?pg=site

http://www.nyjl.org/?nd=train_nonprof_board

http://www.nyjl.org/?nd=train_nonprof_board

http://www.vcggm.org/

http://www.vcggm.org/

http://boardassist.org/


Questions


Connect With Us

Name Contact Info

Marc Halpert [email protected]

203-373-0875

http://www.connect2collaborate.com

http://www.linkedin.com/in/marchalpert

@marchalpert

Maria Semple http://www.linkedin.com/in/mariasemple

http://www.facebook.com/TheProspectFinder

http://www.twitter.com/#!/mariasemple

Text PROSPECT to 22828 for research tips

Geri Stengel [email protected]

212-362-3088

http://ventureneer.com/

http://www.linkedin.com/in/geristengel

http://www.facebook.com/Ventureneer

@ventureneer

mailto:[email protected]

http://www.connect2collaborate.com/

http://www.linkedin.com/in/marchalpert

http://www.linkedin.com/in/mariasemple

http://www.facebook.com/TheProspectFinder

http://www.twitter.com/

mailto:[email protected]

http://ventureneer.com/

http://www.linkedin.com/in/geristengel

http://www.facebook.com/Ventureneer


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Need Nonprofit Board Members? LinkedIn Helps You Make Connections