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New visitors are your single most important traffic segment. They are your largest and most expensive segment, too. What are you doing to differentiate new visitors from repeat visitors and how? Think about how many visitors you are losing because they aren't seeing the right message at the right time.
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> Today’s Speakers
Kevin Butler• Marketing Specialist – Sitebrand
Eric Hollebone• Director of Marketing – Sitebrand
Follow this presentation on Twitter now• @Sitebrand
> Web personalization on your 2009 radar?
Agenda• Understanding new visitors• The Sitebrand plan• What is Segment&Serve• Why use it• Benefits and ROI• Status quo sucks• Q+A
> New visitors – understanding the opportunity
What we know about your new visitors• How they came to your site• First impressions are critical
– Opportunity to develop visitor into a repeat customer
• Time/money was spent driving the visit• Might be your most under performing/expensive segment• Require different messaging than any other visitors• Usually make up 60-80% of your traffic
> Scenario: First time visitor using Google
Demonstration exercise...•First time visitor to your site•Using Google keyword search
• How are you currently speaking to that visitor?
How would you speak to that visitor if you knew the keyword used, first time on site, etc...
> What is Segment&Serve
•Industries’ leading personalization platform•Brings marketing back to websites•Makes analytics actionable•Massive conversion increase•Significant search ROI•Right message, right person, right time
> Why use Segment&Serve?
•Substantial conversions boost•Speak to your visitors, keep their attention•Reduce shopping cart abandonment by 50%•Real time, rule-based campaigns•World class web experience for each visitor•Proactive web marketing; post-click marketing
> Benefits of Personalization
• Real-time messaging to web traffic
• Tailoring web pages to specific characteristics
• Right message, right person, right time
> Status quo sucks…
You cannot:– Directly speak to each segment of traffic– Provide a unique online/memorable experience– Control information and what you want the visitor to see
You could be:– Suggestively guiding click-paths, navigation and more– Doubling sales through relevant messaging– Sending the right message at the right time
> Questions/Answers
Sitebrand contact information•Web: www.sitebrand.com•Email: [email protected]•Twitter: @Sitebrand
