NIGERIAN ARTIFACTS

TAGBO ALEX

INTRODUCTION Nigeria's art dates back a long time, over

2000 years by some archeological beliefs. The Nok Terracotta and the Igbo Ukwu are

examples of some excavations that have been discovered by archeologists to indicate a highly developed artistic and technologically based civilization.

The Nok art for instance, has many images made from iron-smelting.

Today, art in Nigeria includes a wide range of exhibits with various displays.

SPECIFIC LOCATIONS

THE BASIC SCULPTURE PROCESSES Carving: The sculptor removes unwanted

material to create the form. This is also called subtractive sculpture.

Modeling: The sculptor creates a form by building it up from an amorphous lump of plastic material. This is also called additive sculpture.

Assembly (or construction): The sculptor joins prefabricated elements as in welded metal constructions. This is also additive sculpture.

PRODUCTS OVERVIEW

SWOT ANALYSIS OF ARTIFACT INDUSTRY

STRENGTH Large ,diversified and potential market There is a large product variety and range is

available because of diversified culture It has a strong and diversified and supportive

retail infrastructure Cheap labor rates that result to competitive

price Production is flexible Need low capital investment

WEAKNESS Lack of infrastructure and communication

facilities Unawareness about international

requirements and market Lack of co-ordination between government

bodies and private players Inadequate information of new technology Less interest of young people in the industry Lack of skilled labor

OPPORTUNITY Rising demand for artifact products in

developed countries such as US, france, germany etc.

Developing fashion industry requires artifact products

Development of domestic and international tourism sector

E-commerce and internet as distribution channels to market and sell the products

THREATS Competition in domestic market Balance between high demand and supply Quality products produced by competing

countries like China, south africa etc. Better trade terms offered by competing

countries Increased and better technological support

and R&D facility in competing countries.

Market for artifacts in Nigeria 10,000 people are indirectly involved in the

production of artifacts.

The market of artifacts in nigeria is excessively low and the rate of profit margin is less .

Hence i plan to export this artifacts to Germany as there is excessive production of artifacts in the Nigerian market.

Study of german market for sale of handmade artifacts

The demand for artifacts in Germany is

relatively high.

In some homes where the beauty of artifacts

is appreciated, old ones could be discaded

and replaced with new artifacts to bring out

the beauty.

MARKETING STRATEGYGermany is the largest market for artifacts in

Europe.

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Countrywise Export of Handicrafts

1997-98

1998-99

MARKETING MIX Marketing mix in Germany

PRODUCT

FunctionalityQuality Repairs and safetyAccessories and services

PRICE

Pricing strategy( penetration )Seasonal pricingPrice flexibility

PLACE

Distribution channelWarehousingDistribution centersTransportation Reverse logisitcs

PROMOTION

AdvertisingSales promotionPublic relations and publicity

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