January 11, 2012

NORTHPOINTOverview

For:

Client ContactTitle

Company

© Northpoint Advisors. All Rights Reserved.

Northpoint.Experience the

Results.

Helping Leaders Achieve Sustainable Revenue Growth.

The Value Zone and Benefit of External Voice

Competency (Ratings in +)Internal

Team Rating

Consultant Capability Rating**

• Leadership, running business/area ++++ +

• Industry and market knowledge ++++ +

• Insight into company culture and operations ++++ ++

• Operations and people management skills +++ +

• Act as an agent to help drive new organic growth ++ ++++

• Bandwidth to absorb incremental projects ++ ++++

• Unfiltered Voice of the Customer and reality + ++++

• Proven methodologies for research, analysis, and change

+ +++

• Ability to introduce new ideas and best methods ++ +++

• Ability to identify, evaluate, and lead game-changing Reinvention projects

++ +++

• Help identify root causes and why targeted changes are not happening- forensics

++ ++++

Value Zone is in Dark Blue*

*Value zone input is driven by focus groups and exit studies that we’ve conducted for the 15 years.

**As with key employees, consultants need to carefully selected, to assure this rating

…every stop is the wrong stop

Research shows that 75% of change initiatives fail due to misdiagnosis –

poor framing for and solving the wrong problem

If you’re on the wrong bus….

What Makes Us Different?

1 2 3We blend the

art & science of

management

consulting.

We focus on

practical,

actionable

insights that build

quick lift.

We work to your

rhythm and fit in.

Our work is

complimentary and

synchronized with

the energy and

culture of your

enterprise.

6

OUR FOCUS:

• General Growth Assessments

• B2B Revenue growth strategies including:

Market assessment and entry strategies

Innovation and commercialization strategies

Inorganic growth strategies – acquire offerings, customer access

• Business Intensification for rapid results – QuickLift™

OUR EXPERIENCE:• 15 years and 100+ Clients

• Key markets: Water and energy infrastructure (focus on renewable), Intelligent building

systems, medical technology

OUR NETWORK:• Partner relationships with 11 consultancies and over 200 associates to support areas of

focus. Active contributors and participants in leading think tanks, Association of Strategic

Planning, Institute for the Study of Business Markets, Fortune Innovation, and MedTech

based in Upstate New York.

About Northpoint

Our Mission: To Help Leaders Achieve Sustainable Top-Line Growth

Northpoint Offerings

Strategic Growth

• Initial growth ramp and Long term

strategies and options selection that

map to clients business intent

Business Development

• Market Entry- with offerings, channels

and markets

Quick-Lift™

• Business intensification process to

deliver profitable revenue lift in 6-18

months

Results

• Results are an imperative with NP

Helping you assess from

Outside inSolutions we Deliver:

What are the levers for Growth?

NPA OfferingLever 1:

Offerings

Lever 2: Customer

Access

Lever 3: Markets and

Segments

Horizon for Growth

Growth Strategies

New Offerings New Channels New MarketsMedium to Long

Term

Business Intensification

Existing Offerings

Existing Channels

Existing Markets

Near Term

• Northpoint helps our clients achieve revenue growth by developing business strategies

and execution plans for any combination of Offerings, Channels, and Markets.

• Projects can be near-term Business Intensification projects with quick wins, or longer

horizon Strategies For Growth into new markets or development of new offerings.

• Projects can focus on Offerings, Channels, or Markets, or comprehend all.

Key Tools in QuickLift TM

• Scenario Planning and Actions

• Vitality List

• PlaybookNP

• Simulated Sales Calls & Success

modeling

• Quick Assess

• GO Teams

• Rapid Deployment

• Key Advisor Program

Why it works. Quick Lift SM takes the right team –

you + Northpoint.

• Fresh ideas and perspectives-

history and tribal knowledge vs.

outside-in

• Inject added energy and

support to your team

• ID best right path to growth

• History of results

Northpoint knew just how to reach

all the key stakeholders in our

business—and make each one feel

that they were a key part of the

process- Shamus Hurley, President RBST,

Robert Bosch GmbH

“

PROBLEM:New product designed for hospital catheter and IR labs; management had concerns about how to effectively sell and price the system.

SOLUTION:Using Proto-Marketing with the use of a our simulated sales call. Northpoint conducted 44 in-depth interviews in webinar format that simulate a 12-month sales process in 45 minutes.

TOOLS: PowerPoint, WebEx, custom-fit ROI, discussion guide, online survey, and Van WestenDorp pricing model.

RESULT:Had to reposition the product because research uncovered that solution ROI assumptions were too low: Added 7.5 points to gross profits based on findings.

CASE STUDY: Medical Device and Systems Company

Uses a Simulated Sales Call to Ramp Up New Product

Richard (Dick) Van Belzen

Managing DirectorNew York Office

19 Sylvan Glen, Suite 300

Fairport, NY 14450

585.233.6707

dvanbelzen@northpointadvisors.com

www.northpointadvisors.com

Attribution: All architectural photos by Thomas Hawk, Flickr Creative Commons

Case Studies and references that fit your business need(s)

can be provided in follow –on discussions.