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Nouf AlQethami Digital Specialist Examples of Previous Projects
About Me
A passionate digital/social media marketer who enjoys discovering customers trends and behaviours and finding the right way to engage them with brands.
Areas Of Expertise: Social media strategies and planning, Digital activation, Community leadership and Direct marketingIn this presentation you will be going through different examples of work I was leading and handling during my experience.
Brands I worked with
Digital Strategy: Goody Kitchen
Challenge: Goody Brand is a Saudi local brand with high recall and more than 40 food products in the GCC market. The challenge was to engage with customers and position the brand as one of their top 5 references in cooking for in Saudi.
Solution: Providing cooking recipes and solutions through a website and social media networks following the slogan “You are not alone Goody Kitchen is always with you.
Result: Through continuous tactical campaigns and activities Goody Kitchen built more than 500k digital fan base in almost 3 years. Personal Role was Planning, Launching and handling personally the platforms for the first year.
To view the social media platforms please click on the icons on the side
Building Emotional Connection: OMO dirt is good
To view a video case study please click on the image
Awareness Campaign: Goody Fava Bean
Challenge: Fava bean sales season is pre Ramadan. All ads are directed to females but who usually picks up the fava bean are men or eldest son. Target is teen agers and young men.
Solution: Products integration with a famous YouTube show (Masameer) that has the same target. This product integration was one of the first in the region.
Result: Huge earned media discussing the product integration details and more than 1M views on the video in one month.
To view the episode please click on the image
Working with Influencers:
Mamas & Papas Case study
To view a video case study please click on the image
Better Homes Real Estate
Challenge: Better Homes [bhomes.com] is one of the leading real estates companies in Dubai. As a leader the team wanted to go into digital and social media in a effective way that will add value to the business.
Solution: A digital strategy executed on social media to enforce the brand image and build trust and loyalty.
Result: Increase of their social media reach by 9% every month and increase in engagement from less than 1% to an average of 4% .
To visit the page click on the image.
Integration of regular and digital media: Tresemme & XFactor campaign
Objective: Create buzz utilizing Tresemme’s
sponsorship Overcome the challenge of: MBC’s
heavy-duty restrictions on content Solutions: Scenario planning to prepare content
beforehand and promote it during and prior to the show.
Social listening and advertising to engage real-time with audience
Results: Twitter achieved 124% increase of followers starting with only 40 and reaching 2,500 in just in 3 months.. Facebook achieved 5.9% increase. Instagram achieved 2.4% organic increase
Building Communities: Cofique
Challenge: New brand of coffee targeting females with the position of coffee represent My Time, My Coffee. The challenge was low awareness of the brand among the desired target.
Solution: After studying and researching about the target, the team decided to build a community around their interest (art, fashion design and photography) injecting Cofique messages and awareness.
Result: a facebook page of more than 100k fans in less than a year and with high engagement. To view the page
please click on the image
Community Leadership Digital Campaign
Challenge: In 2012, the success of building Goody Kitchen digital platforms encouraged us to start using those touch points to translate our values and communicate our fans/followers that we care about the community and engage them in doing such an activity.
Solution: A community campaign was done during the month of Ramadan where females were encouraged to donate recipes, other fans votes for them and the top 10 recipes will be cooked for orphans in an open day.
Result: A summary of this activity and results can be seen on this link: http://youtu.be/5_xgukYRRb4
To view a video case study please click on the image
Building Communities: Baby Omelac
Challenge: New brand of babay food targeting mothers in Saudi Arabia. The challenges were low awareness of the brand among the desired target and limited budgets.
Solution: After studying and researching about the target, the team decided to build a community around being the mother’s partner through her parenthood journey and allowing other mothers to share their experience.
Result: a facebook page of more than 100k fans in less than a year and with high engagement.
To view the page please click on the image
