going for brand dominanceA distracted audience, an inside-out approach.

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What will be effective

branding among today’s

highly “distracted” audiences?

Cultivate a growingcommunity of

loyal customers!

Integrate your marketing and

employeecommunications

strategies.

Execute with branded

messaging, and tools that enable

efficiency and consistency.

Build relationships by

listening & adding value at all touch points.

Engaging customers

today requires a variety of

integrated marketing tactics.

Internet / E-mail Marketing

Online marketing tactics should pull traffic, generate a consistent flow of leads, help you convert those leads, and event allow you to manage those leads efficiently.

Public Relations

Every opportunity to tell your story with credibility. PR should also position your company as a leader in the market. This should include press releases to announce new business, offerings and company developments; as well as story pitches to select business media.

Social Networking

Two-way communications help to garner otherwise elusive feedback from customers. Social networking can also position your authors as thought-leaders; and help business development/sales professionals add value to customer relationships through earnest and value-added content.

A website that serves as an online

marketing / business hub.

Complete with integrated campaigns, tracking and reporting tools, this customized online marketing hub and complete business center delivers all the necessities to grow your online business:

Content Management System (CMS) that’s easy to use, for your staff to manage content internally.

E-mail, Internet marketing and SEO tools that your company can track and manage internally.

Online store / product management and payment solution, for successful e-commerce.

Customer relationship management (CRM) tools necessary to grow sales and manage customer relationships in today’s “business 2.0” world.

Tracking and reporting tools required to evaluate behavior and campaigns, allowing you to maximize ROI.

Messaging and copy written initially by our team, to engage visitors and brand your company with clarity, charisma and credibility in the marketplace.

Retaining a brand-focused

workforce requires a

variety of engagement tactics.

Employee Communications

Internal communications should inform, direct and empower employees by clearly defining vision, goals and specific objectives. Employees should understand what desired behavior and results “look like”; and also know where they stand.

In this way employees are able to deliver the brand promise at every customer touch point.

Employee Recognition

Studies have shown that one of the most impactful contributors to employee morale and productivity is recognition. If done right, a recognition program can be done at nominal cost with high returns.

Incentive Rewards Programs

Employees are motivated by incentive rewards programs; they have been shown to directly boost sales and thus the bottom line.

We don’t leave you hanging.

We Are Your Complete Outsourced

Communications Department

Say yes to experience, expertise, resources and the fresh perspective of an objective agency. Say no to hiring additional headcount to deliver the same old results.

We provide any communication services you need to meet your marketing objectives, on retainer and/or per-project basis.

Management

Marketing & PR CampaignsEmployee CommunicationsRewards and Recognition ProgramsLaunch and Re-Brand CampaignsCustomer Loyalty Programs

Creative Services

Graphic DesignWebsite DevelopmentInteractive DevelopmentWriting and Editing

Integrated Communications

Strategy

IntegratedMulti-Channel

Campaigns

Customers StakeholdersThought-Leaders Employees

Track and Measure:

What Works?

EmployeeCommunication

Programs

Let’s get started on yourcommunity!

Novel Brand Communications

E-mail us: audrey@novelbrand.com

Visit us online:www.novelbrand.com

Call us:(404) 936-3835