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NPCS NEWSLETTER -ISSUE 25 www.niir.org

Npcs () newsletter 25

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Pre-feasibility study, New Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Preparation of Project Profiles / Pre-Investment and Pre-Feasibility Studies, Market Surveys / Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Section of Plant /Process / Equipment, General Guidance, Technical and Commercial Counseling for setting up new industrial projects. www.niir.org Projects covered in this issue: Zeolite 4a(Detergent Grade) Functional Food based Bakery Products (Bread, Cookies and Biscuits) Potato Starch Fruit Processing(Mango, Pineapple & Passion Fruits Concentrates) M.S. & H.T. Nuts & Bolts Paper Manufacturing Plant with Pulp from Bamboo, Wood and Grass Maize Processing Unit Aluminium Fluoride Dairy Farming(500 Cows) Sanitary Napkins I.V. FLUID Pickles(Various Types) Epoxy Resin Antimony Potassium Tartrate Animal Feed from Bagasse Castor Oil(Extraction and Refining) Dehydrated Onions(100% E.O.U.) Fly Ash Beneficiation Activated Carbon(From Coconut Shell) Fortified Rosin(Used in Paper Industry) Copper Sulphate Precipitated Calcium Carbonate Disposable Plastic Syringes Saline and Dextrose Fluid (IV) Diabetic Food

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Page 1: Npcs () newsletter 25

NPCS NEWSLETTER - ISSUE 25

www.niir.org

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Projects Covered in this Issue

Zeolite 4a (Detergent Grade)

Functional Food based Bakery Products (Bread, Cookies and Biscuits)

Potato Starch

Fruit Processing (Mango, Pineapple & Passion Fruits Concentrates)

M.S. & H.T. Nuts & Bolts

Paper Manufacturing Plant with Pulp from Bamboo, Wood and Grass

Maize Processing Unit

Aluminium Fluoride

Dairy Farming (500 Cows)

Sanitary Napkins

I.V. FLUID

Pickles (Various Types)

Epoxy Resin

Antimony Potassium Tartrate

Animal Feed from Bagasse

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Castor Oil (Extraction and Refining)

Dehydrated Onions (100% E.O.U.)

Fly Ash Beneficiation

Activated Carbon (From Coconut Shell)

Fortified Rosin (Used in Paper Industry)

Copper Sulphate

Precipitated Calcium Carbonate

Disposable Plastic Syringes

Saline and Dextrose Fluid (IV)

Diabetic Food

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Zeolite 4a (Detergent Grade)

Zeolite is said to be the most environmental friendly input for detergent and has replacedSTAPP (sodium Tri Polyphosphate) as the softening agent. At present, there are only a fewmanufacturers in India, meeting partly export and domestic markets. Keeping the increasingdemand for detergent powders which was at 15.50 lakh tonnes in last few years andenvironmental consciousness among consumers, the scope for non-polluting detergentbuilding products is very good in future.

Detergents, as a constituent of the overall FMCG industry, accounts for a near 12% of thetotal demand for all FMCG products estimated at over Rs 530 bn. Detergents, chemicallyknown as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-depositionagent, stain remover and as a bleacher. A major input for the production of detergents is apetrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical,caustic soda, as a major input.

Zeolite 4a’s greatest use is in the field of laundry as, it can exchange calcium ions to producedeminrealised water, then removes dirt and prevents dirt redeposit. Housing detergentsinclude the complete range of detergents used for everyday household cleaning needs. Onthe other hand, industrial detergents have a wide variety and uses depending on theirformulated type. The household and industrial detergent market has huge growth potentialbased on its variety of applications in household uses and industrial uses. The shift in thelifestyle of people and global modernization are the key features of the drivers for householddetergents.

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Functional Food based Bakery Products(Bread, Cookies and Biscuits)

The two major bakery products, biscuits and bread, account for 82% ofall bakery production. The unorganized sector accounts for about half ofthe total biscuit production. It accounts for 85% of the total breadproduction and around 90% of the other bakery products estimated at750,000 tonnes. The last includes pastries, cakes, buns, rusks andothers.

The size of the bread market is estimated at close to Rs 17 bn. A limitednumber of producers in the organized industry is supplemented by alarge number of units in the unorganized sector. According to industrysources, companies, such as Blue Foods, Sweet Chariot, Nilgiris andothers are brushing up their strategies to be present in the fast growingpremium bakery segment. Britannia has since been joined by otherbread manufacturers like Candico (India), Elite Breads and a host ofothers with small market presence. From a low priced commodity, breadhas graduated into a branded product with discriminating prices. BarringPremium Bake, the others are priced high - almost double the standardbread brands.

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Potato Starch

Potato starch is starch extracted from potatoes. The cells of the root tubers of the potatoplant contain starch grains (leucoplasts). To extract the starch, the potatoes are crushed;the starch grains are released from the destroyed cells. The starch is then washed out anddried to powder.

Starch is mainly used as material both in the manufacture of food and non-food products. Infood processing a lot of starch is converted to starch hydrolysate. It is also used as athickener in soups and gravies. Pre-gelatinized potato starch is used in considerablequantities in instant puddings, in which its properties are preferable to those of cerealstarches. It is used in confectionery industry as a medium for molding cast candies such asjelly beans and gum drops, as a thickening agent in synthetic jellies, for sauces, soups, andstews.

The global starch consumption is expected to grow from 13.6 million tons in 2012 to 16.28million tons by 2017, at an estimated CAGR of 3.5% from 2012 to 2017. The NorthAmerica region is expected to continue its dominance on the global modified starchconsumption, however, due to the increasing impact for demand of convenience health food,functional food, and the need to focus on alternate sources of starch, the Asian sub-continent is expected to drive the growth of the industry for the next fewyears. China and India are the leaders in the APAC market, driving the demand for modifiedstarch because of the changing lifestyles and growing economies, boosting the need forconvenience food sector.

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Fruit Processing (Mango, Pineapple & Passion Fruits Concentrates)

In volume terms, the total Indian market for fruit juices and related products, such as nectars squashes,concentrates and fruit drinks, is estimated at equivalent of 500 mn cases. Of this, only 10% is accounted forby packaged products and the rest is sold loose. Of the packaged products, 85% is made up of juices andnectars. The market for branded fruit-based drinks (Maaza, Frooti, Slice and others), nectar drinks (Real andTropicana) and others is placed at Rs 8 bn. Of this Rs 6 bn is the market for fruit-based drinks and nearly Rs2 bn is for fruit nectars. Besides, there is a large segment of kiosk vendors, especially in the urban areas,whose size is estimated at between Rs 8 and Rs 10 bn. The overall market for fruit juices of all types wouldthus be around Rs 18 bn.

With the availability of a wide range of options, Indian consumers have become much more brand consciousthese days. Consequently, the domestic juice market has also witnessed the emergence of a number ofbranded players. Current trends suggest that the domestic players are competing well with the multinationalcompanies. Entry of smaller brands is also a very good sign for the overall juice market in India:

The juices market was led by fruit drink (0-29% juice) (representing 72.2% of the total value) followed bynectar (30%-99% juice) and 100% fruit juice (from concentrate), with a 23.5% and 3.8% market share,respectively. Vegetable juice accounts for the remaining 0.5% share.

The fruit juice industry has made good progress in India. According to trade sources, the total market forfruit drinks & nectars has reportedly shown a growth rate of 10 -15% per annum in the past. The Indianmarket for fruit juices has reported an annual growth of 25-30%. The new sector which has potential to beexplored is combination of various products like fruit and milk combination, fruit-yogurt drinks that are morenatural & nutritious drinks.

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M.S. & H.T. Nuts & Bolts

The overall fasteners market is estimated at about Rs 28 bn. While the organized sector (HTfasteners) has a share of 65%, the balance of 35% is shared by unorganized sector andimports. The imports in 2006-07 were Rs 8 bn, leaving Rs 2 bn or 7% as the market for theunorganized sector in value terms. The market is heavily dependent on imports which havebeen growing at close to 28.5% in recent period.

General application fasteners are catered to by the unorganized sector where brand andquality have little meaning and price is the main criteria for selection of the supplier. On theother hand, high tensile fasteners are used in engineering applications, such as in theautomobile, industrial and other sectors. The varied applications include construction,railways and the domestic sectors. The market is made up of OEM or bulk market; and thereplacement market (the retail market).

Inspired by the phenomenal growth in the recent years, the leading companies in theorganized market have regularly been expanding their capacities. The boom has been duemainly to the upswing witnessed by the automobile sector, the main end-user industry,accounting for almost half of the demand for fasteners. The four major companies in theindustry are Sundaram Fasteners (turnover Rs 12 bn), the leader; Lakshmi Precision Screws(Rs 1.9 bn), Mahindra Fasteners (Rs 408.5 mn) and Sterling Tools (Rs. 1.4 bn). Other units,among the major players, are Guest Keen Williams (GKW) (Rs 1.1 bn), and PrecisionFasteners (Rs 770 mn).

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Paper Manufacturing Plantwith Pulp from Bamboo, Wood and Grass

The world consumption of paper and paperboard is estimated at over 300 mn tonne a year.It is constituted broadly of 30% of cultural papers (writing and printing), 14% of newsprint,and the balance of kraft and packaging paper including paperboards. The Indian productionis about 2 to 3% of the global total. The Indian market is today growing at three times therate of the global average. India's paper industry plans to invest USD 2.5 bn in the next twothree years to add 2 mn tpa of paper and paper products production capacity. It will alsohelp in improving cost-competitiveness.

Major players from the paper industry had lined up close to $2.5 bn worth of investment. Forinstance, AP Paper planned for a capacity of 22,000 tpa at a cost of Rs 12.6 bn. CenturyTextiles is putting up 70,000 tpa at a cost of Rs 3.85 bn. The largest investment is comingfrom ITC with a 200,000 tpa pulp and paper capacity at a cost of Rs 25 bn. JK Paper,Seshasayee Paper, TN Newsprint and West Coast Paper are also ramping up capacities. Inthe meantime the industry had witnessed some significant takeovers: Triveni Tissues by ITC,Sewa Paper by Ballarpur, Central Pulp Mills by JK Corp.

Over the next five years, paper demand is projected to grow from 10.8 Million Tons in FY 11to 14.7 Million Tons in FY 16, representing a CAGR of 6.4% and GDP multiple of 0.8x. Overthe long-term, the country’s paper demand is looking structurally positive as India’s percapita paper consumption of 8.8 kg is well behind the global per capita consumption of 58kg.

The Indian Paper Industry is a booming industry and is expected to grow in the years tocome. The usage of paper cannot be ignored and this awareness is bound to bring aboutchanges in the paper industry for the better. It is a well known fact that the use of plastic isbeing objected to these days. The reason being, there are few plastics which do not possessthe property of being degradable, as such, use of plastic is being discouraged.

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Maize Processing Unit

Maize is one of the cereal grains which has been produced throughout India and is placed3rd position in agricultural base production. Maize is constituted by hull, germ, protein,starch and moisture. There is dry and wet milling process of manufacturing of starch, zein,germ and hulls. Starch is the basic constituent of maize and it is converted to liquid glucoseby adopting series of digestion steps on starch. It will be basically enzyme and acid digestionsystem. It may be enzyme - enzyme system or only acid digestion system. In the productionof liquid glucose there is some production of dextrose anhydride.

Glucose syrup is used in hard boiled sweets and many dairy products, as a granulating agentfor tablet coating and as a vehicle for orally administered medical syrups in pharmaceuticals.Glucose syrup is used in the manufacture of canned foods, confectionery, bakery products,ice-creams, chewing tobacco, shoe polish and leather chemicals.

Sorbitol is used as raw material for the manufacture of Vitamin-C and also as basic additivematerial in toothpaste, creams, cosmetics, paper and numerous food products. It can also beused as stabilizer and antioxidant in PVC resins, protective coatings, urethane rigid foams,elastomers etc.

The starch is the main product of a maize processing unit, which is consumed in variousother industries like food, pharmaceuticals, textiles, paper, hotels and restaurants, etc. Theother products include Gluten, Germ, Fibre (husk) and Corn Steep Liquor. Gluten has greatdemand in animal feed industry because of its high protein content (70%). Germ isexpressed to extract germ oil which is a low cholesterol containing edible oil. Fibre, mainlythe husk, is used by animal feed manufacturers. It has demand in wet form itself for animalfeed. Corn Steep Liquor is one of the substrates for culture media for manufacturing ofantibiotics and other microbial production systems.

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Aluminium Fluoride

Aluminium fluoride is used in many industrial processes. It is one of the minor constituentsadded to the electrolytic cells during the production of metallic aluminium. It is also used inthe preparation of white enamels, as an anti-reflection coating in complex optical systems,as a constituent in welding fluxes, and in the preparation of fluorine containing glasses,Aluminium fluoride (AlF3) is an inorganic compound used primarily in the production ofaluminium. This colorless solid can be prepared synthetically but also occurs in nature. It isused in the production of aluminium metal.

The industrial and use categories of AlF3 are IC8, UC40 and UC43. The main use of AlF3 is asa temperature-regulating agent, a pH-regulator and as a solubility enhancer of aluminiumoxide in the electrolyte solution in the production process of aluminium. The use of AlF3 assuch results in a lowering of the energy consumption in the aluminium pot. The raw material(aluminium oxide) is melted and split in aluminium and oxygen. The minor downstream usesof AlF3 are for metal treatment and for optical coating as an essential component ofantireflective coatings and in semiconductors. A total of 52 tonnes of AlF3 was sold totraders, for which it is also assumed that it is used for other purposes than aluminiumproduction. As no other significant uses were reported, neither by producers nor bydownstream users, it is assumed that the main application is for production of aluminium,which is in general agreement with the information provided by the producers (> 99.6%used for aluminium production). As a consequence the risk assessment will focus on thisparticular use.

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Dairy Farming (500 Cows) In India dairying has been practiced as a rural cottage industry since the remote

past. Semi commercial dairying started with the establishment of military dairy farmsand cooperative milk unions throughout the country towards the end of theNineteenth century. However market milk technology may be considered to havecommenced in 1950, with the functioning of the Central Dairy of Aarey milk colony,and milk product technology in 1956 with the establishment of AMUL Dairy, Anand.

The global market for Dairy Products is forecast to reach US$494 billion by the year2015. Recovery in consumption post global recession, continuing population growth,rising demand from developing countries, trade liberalization, and continued growthin advertising are expected to fuel market growth. The demand for quality dairyproducts is rising in all over the world especially in developing countries, therefore toimprove quality of milk and dairy product.

India is the world’s largest milk producer, accounting for more than 13% of world’stotal milk production. As it is the world’s largest consumer of dairy products, butconsuming almost 100% of its own milk production. Dairy products are a majorsource of cheap and nutritious food to millions of people in India and the onlyacceptable source of animal protein for large vegetarian segment of Indianpopulation, particularly among the landless, small and marginal farmers and women.In India, about three-fourth of the population live in rural areas and about 38% ofthem are poor.

The Indian dairy farming industry is growing rapidly to meet the demands of theconsumers in milk and milk products. The government had started a National DairyPlan Phase 1 (NDP P1) in 2012 with an estimated investment of more than 2000crores that will be implemented till 2016 – 17.

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Sanitary Napkins

Today, the global market for absorbent hygiene products is over US$ 50 bn (includingwipes). Feminine hygiene (lady napkins) is hygiene absorbent products engineered to absorband retain body fluid without causing any leakage.

Although they are not yet the national standard, sanitary napkins are being perceived asmore of a necessity and less of a luxury in India. Urban women make up 20% of thecountry’s sanitary napkin market. In 2008, there were 96 million women in urban India and,at that time, it was projected that that number would increase by 17% to 1.2 billion womenin 2013. With this predicted population growth, the sanitary napkin market could potentiallybe valued at as much as USD$365m in 2013, up from US$166.1m in 2008.

India’s sanitary napkin market has significant profit potential. The demand for suchproducts is stable; purchases are recurring and not subject to normal business cycles.Procter & Gamble’s brands, Whisper and Pampers maintained their strength within theirrespective categories during 2011. Procter & Gamble’s spend on advertising and marketingcommunication for hygiene products was notably higher than that on home care. The wideracceptance of sanitary protection in rural India also helped the company maintain its edgeover local players. Close rivals Kimberly-Clark, Johnson & Johnson, and Unicharm are alsoriding high on the overall growth and mass acceptability of these products.

The market for tissue and hygiene products will continue to grow over the forecast period,backed by various demographics factors, including the increasing role of women in Indiansociety, greater accessibility of these products to semi-urban and rural areas, and increasingaffordability due to a rise in disposable income. The increasing awareness of health andhygiene are driving sales in India. The radical change in lifestyles and consumption habits ofmodern Indian consumers, coupled with the influence of western culture in urban areas, arealso supporting growth.

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I.V. FLUID

Intravenous fluids are fluids which are intended to be administered to a patientintravenously, directly through the circulatory system. These fluids must be sterile to protectpatients from injury, and there are a number of different types available for use. Fluids aregiven when someone's body fluid volume falls. There are a number of things which can causea drop in fluid volume. Vomiting and diarrhea are a classic example, which is why people areencouraged to drink fluids when they are sick, to keep their fluid volume stable. Anothercause is blood loss, which causes problems both because people lose blood products, andbecause they experience a loss in fluid volume. Electrolyte levels in the blood can alsobecome unstable as a result of rapid changes in fluid volume, in which case intravenousfluids can be used to restore the balance.

I.V. fluid demand is normally linked to the number of hospital beds. Observations showthat 18 bottles of I.V. fluids are consumed per bed per month in the country. The demand isestimated to increase at a rate of 9 to 12% per annum. The present demand level isestimated to be around 2200 Lakh bottles per annum. Areas with high population densityand average temperatures are major consumption areas of I.V. fluids. Demand is high UttarPradesh, Rajasthan, Haryana, Bihar, Madhya Pradesh and West Bengal. North India aloneaccount for one third of the total demand in the country.

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Pickles (Various Types)

In India, the pickles are being manufactured by a number of units. The manufacturingprocess is simple and the top product is having great demand.

There is not now-a-days much competition for these products in the market. Theconsumption is increasing every year. The demand of Indian pickles in foreign countries isquite high. Thus the exporters are getting high orders for good quality of products. The plantand machinery are available indigenously.

There is good demand for pickles in Andhra Pradesh and Orissa and also good exportmarket. Today a large number of branded products are in the market. Brand name is crucialin market. If the manufacturers maintain the high quality and hygiene, the products canmove easily in the market. There is big competition in the market, even though there is goodmarket scope in domestic as well as in overseas markets.

Although a pre-requisite for deciding on the product type, it is necessary to carefullyevaluate the existing competition present in the locality and the product mix being offered bythem.

Mostly the pickle business operators promote their products by announcing differentschemes like “buy 2 get 1 free” or giving cutlery items on purchase of the product, etc.Besides, jars used for the packing purposes are also made attractive and re-usable foranother purpose after the pickle has been used.

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Epoxy Resin

In India only few companies are manufacturing epoxy resins and theirproduction is not sufficient to meet the growing demand. The demand ismainly met by imports from either country, Germany. F.R.P. Japan, Netherland,U.K., Belgicem U.S.A. etc.

Epoxy resin due to its unique bonding characteristics, chemical resistance toacids, alkalies etc.; high electrical insulation property etc. has established itsviability in use for different industrial and domestic purpose. This type ofcombination of properties is not found with any other simple plastic materials.However, industries are not so well acquainted with its unique merits andhence the application is still limited in the country. The high-performancethermosetting agents are used in coatings, electrical-electronic laminates,adhesives, flooring and paving applications and composites.

The worldwide market for Epoxy Resins is slated to reach 3.03 million tons bythe year 2017. Demand for these resins exhibits a cyclical pattern withconsumption falling during recession and picking up during an economic boom.Future growth for epoxy resin is forecast to stem exclusively from emergingeconomies of Asia-Pacific, Latin America and Eastern Europe. The region isalso forecast to display the overall fastest CAGR of about 7.6 percent through2017, stemming from robust growth in the construction and automotivesectors in China and India. By end-use segment, the paints and coatingsmarket registered largest market gains, sustained by heavy demand fromsolvent-based paints and coatings sector.

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Antimony Potassium Tartrate

Antimony Potassium Tartrate has a huge demand in the field of electroplating,pharmaceutical, leather industry, textile industry, as insecticide, as a pesticide, as ananalytical reagent in laboratories etc. Antimony is a double salt also known as emetic tartar.It is being added to certain rodenticides to make them less harmful if consumed by people orpets accidentally as it causes vomiting.

Antimony is used as pesticide to control snails and as insecticide to protect gladiolus andcitrus from thrips and from ant baits. According to a new market survey on "PesticidesMarket: India, China and Japan Industry Analysis, Size, Share & Forecast (2009 -2016) India, China and Japan pesticide market revenue (collective) reached USD 11.7billion in 2011 and is expected to reach USD 16.2 billion by 2016, growing at a CAGR of6.8% from 2011 to 2016. Japan is expected to be the second largest pesticide marketafter China by 2016.

Demand and exports of herbicides will grow dramatically driven by the decline in farminglabor and growing export market by 2015. As farmers have to fight fungal diseases withrecurrent, fungicides will achieve the highest growth rate. Pesticide sales will achieve 4.8%annual rate to reached 765,000 tons in 2015. By volume, the pesticide shall account for 26%of the formulation in export volumes in 2015. Herbicide export growth will be mainly affectedby the growth of pesticide export, and production capacity of domestic formulation productwill further promote the growth of demand.

The global market for crop protection chemicals, in terms of active ingredient volume wasestimated at 2,075.5 KT in 2011 and is expected to reach 3,136.1 KT by 2018, growing at aCAGR of 3.2% from 2013 to 2018.

Thus with the tremendous demand of pesticide, insecticides, textiles, leather andpharmaceutical industries, Antimony Potassium Tartrate being the major ingredient has avast market and the researches indicate the demand will grow further in near future.

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Animal Feed from Bagasse

The demand for food of animal origin is increasing in India due to economic growth,population growth and urbanisation, which in turn means greater use of cereals and oilseedsfor animal feed. This is a trend in most developing countries. India is going through alivestock revolution. In the past two decades the increase in demand were coped mainly byexpanding livestock population. However, declining land areas per agricultural populationforces India to intensify livestock production. Today, we are faced with an extraordinary setof challenges of increasing food production of animal origin with all the other limitations likeland, water, weather etc and the question is how would we meet these demands. We alsohave another challenge that the food we produce has to be highly cost efficient to make itmore sustainable. There animal husbandry is divided into three major industries:

India has one of the largest populations of cattle in the world and ranks number one in milkproduction. The country produces about 80 million tons of milk per annum with an annualper capita consumption of 240 g/day. The dairy industry is spread across the whole countryand it is growing at an annual growth rate of 5%. Milk is from cows or buffaloes and thebuffalo breeds produce milk with a fat content of 7 to 8% compared to cow's milk, which hasa fat content of 4%. Most of the feed comes from grazing although a small portion ofconcentrate feed containing various feed additives for enhancing milk production is beinggiven to cattle. Most of the feed manufacturers in India make both poultry as well as cattlefeed.

Global population growth and expansion of developing economies have further boosteddemand for meat, requiring greater supply of feeds to match growing production. Despite adecline in per capita meat consumption in the United States, demand for farm animal feedwas maintained by downstream industries, such as dairy farms.

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Castor Oil (Extraction and Refining)

Indian edible oil industry is composed of some 15,000 oil mills, 600 solvent extraction units, 250 vanaspati unitsand over 600 refining units. These employ over a million people.

In a large measure the dwindling state of the oilseeds production is attributable to the low crop yields, whichhave fluctuated drastically. In the recent years, the production of oilseeds got stumbled to a very low of 691kg/ha and recorded the average yield of 935 Kg/ha over next three years. This has adversely affected theavailability of edible oils in the country. The country has depended largely on imports to meet the domesticdemand pegged at around 12 mn tonne now.

The production of oils from the solvent extraction sector has increased steadily to the level of 1.4 mn tonne. Ofthe 1.4 mn tonne, 14% or about 195,000 tonne of output represents industrial oils. These, along with theproduction from nine oilseeds, are expected to augment the domestic production to around 8 mn tonne.

The edible oil segment is currently undergoing a metamorphosis as a result of spiraling prices of soft oils -sunflower and soyabean.

The edible oil industry is quite unique as its demand exhibits near price inelasticity. While oils have witnessedsharp rise of 30 to 40% in the price of imported edible oil, the imports too have increased by 40%. Edible oilimports were 1.5 mn tonne as compared to 1.1 mn tonne in the corresponding period in the next year.

Accordingly, the total oilseed production has to increase substantially to 44.8 mn tonne, by 2015 from thepresent level of around 23 mn tonne. This would result in higher availability of oil seeds for the mills to crush,augmenting total edible oil production to nearly 13.5 tonne by 2015.

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Dehydrated Onions (100% E.O.U.)

Onion is an important vegetable crop grown in India and forms a part of daily diet in almostall households throughout the year. India is the second largest producer of onion in theworld. Onion is one of the most important but perishable groups known. It is also used formedical purpose. But due to non-availability of appropriate post-harvest storage facilities,20-25% of the total produced onions are wasted, which in terms of value amounts to croresof rupees. The right post harvest practices such as good processing techniques, and properpackaging, transportation and storage (of even processed foods) can play a significant role inreducing spoilage and extending shelf life. The industry consists of segments like processedfruits and vegetables, cereal based products, dairy products, meat, poultry and fisheryproducts, beverages and confectionary. The global processed food market is estimated at$3.2 trillion. The Indian food market is estimated at $182 billion. Food processing industry inIndia is growing at 14% annum. The total food production in India is likely to double in thenext ten years and there is an opportunity for large investments in food and food processingtechnologies.

The Indian food production is estimated at 500 million tonnes and food processing industryhas immense potential. India is a large and growing market for food products as it is growingat about 1.6% annum.

Non-availability of onion during off-season creates major problem in the market. Hence, ifthey are processed and stored during peak season and made available during this period,then they command premium. With growing incomes, changing lifestyles and hectic dailyschedule, market for dehydrated onion is growing especially in urban areas. Dehydratedproducts are the largest export products for international markets & international clients whodesire for quality products. These products are 100% export oriented to countries like UK,Canada, Germany and many more.

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Fly Ash Beneficiation

It is estimated that the total mineral wealth of flyash is approx. of the order of Rs.30,000crore/year which is expected to grow 2.5 times by the end of the century. Significance of thisarea could well be understood from the fact that, just 1 million ton of flyash if put to use fordifferent high value added applications has the potential of yielding a total turnover ofRs.500 crore per year. By contrast, if the same amount of flyash is to be used for saymanufacturing of bricks, the total output may be to the tune of just Rs.25 crore.

Current market investigation on the utilization of various flyash & application in the countryis virtually absent for commercial applications. It can be concluded that currently there is anegligible market for these products though the potential may be substantial.

The market prospects for high value added product is not easy to determine as the productis not in commercial use and the technology is in its early stages of commercialization.However, the market potential has been indicated for the products, that it may substitute infuture.

The total market potential that exists for high value added products by 2000 AD is estimatedto be Rs.5000 crore. The actual market size has been estimated for metal extraction undertwo different scenarios assuming setting up of a 1 lakh ton and 1 million ton flyashprocessing plant.

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Activated Carbon (From Coconut Shell)

The activated carbon industry consists of more than 50 units spread countrywide most of which are in small-scaleindustrial sector (SSI Sector). Of the total number of units in operation, only 10 to 12 units cater to the nationalmarket while the other serve the local or regional markets. In general activated carbon is manufactured in thenorthern region from wood charcoal (mostly made from pinewood) whereas in the southern region, it is madefrom charcoal of the hard shell of coconut.

The demand for activated carbon (AC) is expected to grow due to the new demand in mercury control technologyfor industrial air purification applications. Demand for activated carbon in mercury control applications alone isforecast to grow more than fivefold to 520 million pounds. Since powdered activated carbon (PAC) isoverwhelmingly the product type used in mercury control technology, the PAC segment will expand to account fortwo-thirds of US product demand in 2014 in volume terms.

Granular activated carbon (GAC) types will see strong gains through 2014 as well, due primarily to expanded useof activated carbon filter systems in municipal drinking water treatment.

World demand for virgin activated carbon is forecast to expand an impressive 9.0 percent per annum through2014 to 1.7 million metric tons. The US represents the largest national market for activated carbon in the world.

Demand for carbon black in overseas markets, particularly the US and Japan, has started picking up in the recentpast, with China, India, and Central and Eastern Europe showing much higher demand.

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Fortified Rosin (Used in Paper Industry)

The quest for increased productivity, as well as increasingly demanding final product quality specifications and avariety of environmental and economical pressures resulted in almost universal penetration of chemicalapplications to all paper and board grades. Chemical additives used in paper making can be divided into threegroups – general (commodity) and two classes of specialty chemicals – process and functional.

Process chemicals are used to optimize the production process by increasing machine speed, runnability,providing deposit control and reducing steam consumption. Retention aids, defoamers, fixative agents, biocidesand defoamers/ antifoam additives are some typical examples of process chemicals. Functional chemicals directlyaffect paper quality and paper properties – color, water repellency, strength, printability, etc. Typical examples ofsuch functional chemicals are dyes, coating binders, strength and sizing additives.

The Indian paper industry is one of the traditional industries of India consisting of over 500 units with an installedcapacity (excluding newsprint) of over 7.5 mn tonne per annum. The capacity utilization in the industry hasremained low at approximately 60% but has lately picked up. This owed partly to some 200 mills being small andmany of which were sick. Effectively, only 321 mills are operational.

The consumption of paper products is growing at a fast pace of around 6.5% and is expected to further go up infuture. The world consumption of paper and paperboard is estimated at over 300 mn tonnes a year. The Indianproduction is about 2 to 3% of the global total. The overall value of the market is estimated at Rs 250 bn. Involume terms, the segment is presently estimated at over 6.9 mn tonnes. In addition to this, rise in literacylevels, growth of print media and higher government spending on the education sector will have a positive impacton paper industry in India which is likely to continue growing at 6-8 per cent.

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Copper Sulphate

Copper sulphate is widely used as fungicide in agricultural field. Therefore demand of coppersulphate directly depends upon the usage and development of agriculture in a country. InIndia, the total installed annual capacity of 43 technical grades of pesticides and fungicide isestimated at 148,000 tonnes of which only four grades (Mancozab 20,700 tonnes,Monocrotophos 14,000 tonnes, Malathion 11,800 tonnes and Endo-sulphan 10,100 tonnes)account for over 38% of the aggregate installed capacities.

The Indian industry has been focusing on integrated crop management (ICM), increasingexports of genuine pesticides & fungicide and concentrating on farmer-friendly activities.With the global market rising, there are encouraging prospects for the Indian industry. Thepesticide industry is targeting a 10% share of global pesticides market and has been workingon the ICM program to introduce safer applications, spray devices and crop protectionthrough balanced use of biological and chemical pesticides. The exports cover pesticideintermediates. Pesticides and fungicide exports from India were growing at the rate of 15%and are expected to witness a more accelerated growth.

Demand of copper sulphate is increasing rapidly for its use as a natural growth stimulant inanimals, as well as in prevention of E.coli and listeria. The food-grade Copper Sulfateindustry is a $1.2 billion industry growing at approximately 15% per year.

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Precipitated Calcium Carbonate

Worldwide, almost 10 million tons of precipitated calcium carbonate(PCC) is produced annually for use in a wide range of end useapplications. Roughly 70% of the total is consumed by the paperindustry for the filling and coating of paper. Large amounts of PCCare also used in the filling of polymers, as a pigment in paint, andas a thixotrope in sealant and plastisol formulations.

The largest market for precipitated calcium carbonate (PCC) in theUnited States is the paper industry, where it is used predominantlyas a filler. In 2010, approximately 90% of the PCC produced wasconsumed by the paper industry. Growth was attributed to thepaper industry's conversion from acid papermaking technology toalkaline and to the success of the PCC on-site satellite plant conceptwhere producers supply product from plants located adjacent topaper mills.

Forecast growth in Chinese PCC consumption reflects risingdomestic demand for paper, for paints and plastics in theconstruction industry, and for rubber. Chinese PCC consumption isforecast to rise by 6%py to reach 13Mt in 2014.

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Disposable Plastic Syringes

The Indian healthcare sector, including pharmaceutical, diagnostics and hospitalservices, is expected to more than double its revenues to Rs 2500 bn by 2014.Expenditure on healthcare services, including diagnostics, hospital occupancy andoutpatient consulting, the largest component of this spend is expected to grow morethan 125% to Rs 1560 bn.

The Indian market is expanding in all directions as a result of better affordability,greater health consciousness and expanding medical service institutions. With apopulation of 1.15 bn, India will need to at least 2 mn beds in the next 10 years inorder to attain a modest target of 2 per 1000 of population. With a total healthcarevalue of USD 400 bn, the potential for Medicare equipment is, indeed large.

Although there is a large untapped potential, the industry is confronted withproblems of low volumes, high cost of production/operation, and rapid obsolescenceas a result of accelerated, almost continuous, technological breakthroughs. Thefragmentation of production facilities forestalls any worthwhile effort at R&D. Thisleads to industry's dependence on imported technology. Nonetheless, it is crystalclear that with the fast commercialization process of the sector and upgradation ofmedical facilities, the potential is sky-high.

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Saline and Dextrose Fluid (IV)

The growth of I.V. fluid manufacturing was faster than the growth rate of drugs. I.V fluidsare the solutions applied directly to the vein of a patient who suffer from the weaknesses dueto the deficiency of body fluids. These IV fluids are the best alternative which can yieldsudden result in the health of a patient by replenishing the body fluids.

Liquid glucose and dextrose are being produced in the organized sector. Glucose is producedin solid as well as in liquid form and dextrose is in anhydrous and monohydrous form. Thegap between the production and consumption of liquid glucose is removed by the import.

I.V. fluid demand is normally linked to the number of hospital beds. Observations show that18 bottles of I.V. fluids are consumed per bed per month in the country. The demand isestimated to increase at a rate of 9 to 12% per annum.

The present demand level is estimated to be around 2200 lakh bottles per annum. Areaswith high population density and average temperatures are major consumption areas of I.V.fluids. Demand is high Uttar Pradesh, Rajasthan, Haryana, Bihar, Madhya Pradesh and WestBengal. North India alone account for one third of the total demand in the country.

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Diabetic Food

Type II diabetes has emerged as a leading cause of death and disability worldwide. In 2010, anestimated 285 million people were living with diabetes. The number of people with diabetes indeveloping nations is expected to rise 69% by the year 2030 – outpacing even the ‘pessimisticscenario’ forecasts of earlier global disease models.

In 2007 around 23.6 million Indians, had diabetes. Another 57 million Indians have what is called pre-diabetes, in which individuals have higher than normal blood glucose levels, but not enough to beclassified having diabetes. Many of these individuals will be diagnosed with diabetes in the future andalso have a higher risk of developing heart disease and having a stroke.

The market opportunities for bulk, intermediate, and consumer diabetic foods are significant. Theoverall size of the diabetic packaged food market reached US$ 282.9 in 2009. Packaged foods that arelabeled as "suitable for diabetics," low–glycemic (i.e. foods containing carbohydrates that do notcause a large rise in blood glucose), or low in sugar, are particularly good growth markets. As thenumber of consumers with diabetes rises, naturally healthy foods, in both packaged and non-packaged formats, will also benefit from diabetic trends.

Antioxidants, such as lycopene from tomatoes and tocotrienols, and tocopherols from oil seeds andcereal, are known to help prevent diabetes. In the weight-loss product market, widely used insulinaids include chromium picolinate (chromate), chromium polynicotinate, conjugated linoleic acid, andhydroxycitric acid.

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An ISO 9001:2008 Company

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One of the leading reliable names in industrial world forproviding the most comprehensive technical consultingservices

We adopt a systematic approach to provide the strongfundamental support needed for the effective delivery ofservices to our Clients’ in India & abroad

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Project Identification

Detailed Project Reports/Pre-feasibility Reports

Market Research Reports

Technology Books and Directory

Databases on CD-ROM

Laboratory Testing Services

Turnkey Project Consultancy/Solutions

Entrepreneur India (An Industrial Monthly Journal)

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We have two decades long experience in project consultancy and market research field

We empower our customers with the prerequisite know-how to take sound business decisions

We help catalyze business growth by providing distinctive and profound market analysis

We serve a wide array of customers , from individual entrepreneurs to Corporations and Foreign Investors

We use authentic & reliable sources to ensure business precision

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Requirement collection

Thorough analysis of the project

Economic feasibility study of the project

Market potential survey/research

Report Compilation

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Public-sector Companies

Corporates

Government Undertakings

Individual Entrepreneurs

NRI’s

Foreign Investors

Non-profit Organizations, NBFC’s

Educational Institutions

Embassies & Consulates

Consultancies

Industry / trade associations

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Ayurvedic And Herbal Medicines, Herbal Cosmetics

Alcoholic And Non Alcoholic Beverages, Drinks

Adhesives, Industrial Adhesive, Sealants, Glues, Gum & Resin

Activated Carbon & Activated Charcoal

Aluminium And Aluminium Extrusion Profiles & Sections,

Bio-fertilizers And Biotechnology

Breakfast Snacks And Cereal Food

Bicycle Tyres & Tubes, Bicycle Parts, Bicycle Assembling

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Bamboo And Cane Based Projects

Building Materials And Construction Projects

Biodegradable & Bioplastic Based Projects

Chemicals (Organic And Inorganic)

Confectionery, Bakery/Baking And Other Food

Cereal Processing

Coconut And Coconut Based Products

Cold Storage For Fruits & Vegetables

Coal & Coal Byproduct

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Copper & Copper Based Projects

Dairy/Milk Processing

Disinfectants, Pesticides, Insecticides, Mosquito Repellents,

Electrical, Electronic And Computer based Projects

Essential Oils, Oils & Fats And Allied

Engineering Goods

Fibre Glass & Float Glass

Fast Moving Consumer Goods

Food, Bakery, Agro Processing

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Fruits & Vegetables Processing

Ferro Alloys Based Projects

Fertilizers & Biofertilizers

Ginger & Ginger Based Projects

Herbs And Medicinal Cultivation And Jatropha (Biofuel)

Hotel & Hospitability Projects

Hospital Based Projects

Herbal Based Projects

Inks, Stationery And Export Industries

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Infrastructure Projects

Jute & Jute Based Products

Leather And Leather Based Projects

Leisure & Entertainment Based Projects

Livestock Farming Of Birds & Animals

Minerals And Minerals

Maize Processing(Wet Milling) & Maize Based Projects

Medical Plastics, Disposables Plastic Syringe, Blood Bags

Organic Farming, Neem Products Etc.

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Paints, Pigments, Varnish & Lacquer

Paper And Paper Board, Paper Recycling Projects

Printing Inks

Packaging Based Projects

Perfumes, Cosmetics And Flavours

Power Generation Based Projects & Renewable Energy Based Projects

Pharmaceuticals And Drugs

Plantations, Farming And Cultivations

Plastic Film, Plastic Waste And Plastic Compounds

Plastic, PVC, PET, HDPE, LDPE Etc.

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Potato And Potato Based Projects

Printing And Packaging

Real Estate, Leisure And Hospitality

Rubber And Rubber Products

Soaps And Detergents

Stationary Products

Spices And Snacks Food

Steel & Steel Products

Textile Auxiliary And Chemicals

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Township & Residential Complex

Textiles And Readymade Garments

Waste Management & Recycling

Wood & Wood Products

Water Industry(Packaged Drinking Water & Mineral Water)

Wire & Cable

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For more information, visit us at: www.niir.org

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Niir Project Consultancy Services

106-E, Kamla Nagar, New Delhi-110007, India.

Email: [email protected] , [email protected]

Tel: +91-11-23843955, 23845654, 23845886

Mobile: +91-9811043595

Fax: +91-11-23841561