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7 SIMPLE Ways to See More Results in 2015!
Keep Social Media Simple!
Housekeeping Notes• Bathroom breaks during workshop
time • Wireless Access code: speakers• tinyurl.com/ebootcamp15 • #NSAPHILLY • eBoot Camp Coaches
If you’re not generating results with
social media, it’s just a
hobby.
Fish Where the Fish Are
#1 Generate leads
•Google Alerts
• Tweedeck
•Collect emails when speaking!
Will Your Website Survive the Hot Seat?!?!
5 Website Pitfalls• Value Prop
• Social Proof
• Color Pollution
• Mobile responsive
• Critical Keyword Phrases
• Critical info not above the fold
• No Opt-in box
#2a: Add a value proposition to your Site
ABCE• Failure = When a prospect visits
your Website and leaves without giving you their information.
#2: Make your site mobile responsive.
Create a tagline for your business
•Most important phrase you’ll create on the web
•Who you are and what you do
• 55 Characters including spaces
Take Action! • Make that tagline the value
proposition on your homepage.
• Change your title tag.
• Use it all over your social media sites.
• Fix other issues on your site.
#3: Numbers Matter
Nothing kills credibility faster
than an untouched profile.
How to Build Your Numbers
• Attendees
• eMail Blast
• Promoted posts
• Website!
• eMail Signature
• Run contests
Take Action! • Go take inventory of your
company social media profiles
• Are you active?
• Are you gaining connections?
• Is your info updated?
• If not, I want you to get it fixed or delete the profile.
• We won’t let our social media sites die on the vine.
#4: Be Proud of Your LinkedIn Profile
Add Video
Quality Recommendations
Will Your LinkedIn Profile Survive the Hot Seat?!?!
Take Action! • Photos
• Social Proof
• Add video
• Quality recommendations
• Boost connections!
• Experience
LinkedIn Best Practices • 5 Benefits to doing business
with you
• 3 quality customers to ask for a recommendation from
• When will you get to 500+ connections?
• Who’s going to update your profile daily?
• Connect your profile with the company
Stay ‘Top of Mind’ with Clients and
Prospects
What should you
post?
#7: Syndicate to Keep Your Sanity
Take Action• What can you offer in
return for a prospect’s contact info?
• Newsletter, white paper, discount, etc.
• What would be the topic or title?
• 7 Mistakes to Avoid when __________.
#6: Strengthen VIP Relationships on Facebook
Activity • Please write down the names of three of your best clients
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson • Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients who paid me well over 5-figures last year.
#5: Use the Get Introduced Feature
Exercise: One takeaway from
today • Yellow - One thing I learned...
• Green - I’m going to focus on...
• Blue - I’m going to offer value by...
• Red - Once I do _____, I’m taking a well deserved day off.
Keep it simple!!!
Thank you! • www.ebootcamp.com• [email protected] • 248-388-9788• See you in Austin!!