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You've come up with the greatest idea in the world and it's time to present it to the client. In your mind, there is no reason at all that they shouldn't buy off on it…but they don't. In this presentation, we'll talk about how to sell your work, covering off topics such as who to involve, how to present your work and ensuring that your speaking points are spot on.
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who am i? mavis huntleyhead of integrated production, john st. @mavylala
who is john st.?
3johnst.comBe unignorable.Be unignorable.
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convince clients to your work as much as you do
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+ 1. respect the brief
+ 2. build relationships
+ 3. make it sparkly
+ 4. uncomplicate complicated things
+ 5. don’t be defensive
+ 6. the end is the most important part
6 steps
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1. respect the brief
experience planning
7
1. Ground floor 2. Scouting 3. Brand experience plan
5. measurement & analytics
4. execution and maintenance
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2. build relationships
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3. make it sparkly
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4. uncomplicate complicated things
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5. don’t be defensive
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6. the end is the most important part
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+ 1. respect the brief
+ 2. build relationships
+ 3. make it sparkly
+ 4. uncomplicate complicated things
+ 5. don’t be defensive
+ 6. the end is the most important part
6 steps
