Welcome!

Blah, blah, blah...

Product placement!

SNAP Summitwww.snapsummit.com

Open Bar!

Oh.

What Brands Can Learn from Obama

Christian PerryHead Business Guy, Room Full of People

(Polite applause)

Internet Marketing

Jedi Master

This guy.

0

125,000

250,000

375,000

500,000

MySpace Friends

McCain Obama

MySpace Friends

0

300,000

600,000

900,000

1,200,000

Facebook Supporters

McCain Obama

Facebook “Fans”

0

150,000

300,000

450,000

600,000

Biggest Facebook Group

John McCain for PresidentMillion Strong for Barack

Biggest Facebook Group

0

12,500

25,000

37,500

50,000

Twitter Followers

McCain Obama

Twitter Followers

0

25

50

75

100

Likely Voters, 18-34

McCain Obama

July 15 National Poll (18-34 y/o)

} my.BarackObama

Obama’s Social Network Structure

(Etc.)

Five lessons from Obama’s campaign

1. Empower Your Users

2. Leverage Real-Life Relationships

3. Communicate Like Your Customers

Presence:• Social Networks• Social Media• Blogs• Mobile

4. Design for Participation

?

5. Measure Your Success, and Adapt

•Who’s signing up?

•Who’s donating?

•Who’s attending events?

•How are people finding the site?

•Who’s responding?

Summary1. Empower Your Users

2. Leverage Real-Life Relationships

3. Communicate Like Your Customers

4. Design for Participation

5. Measure Your Success, and Adapt

May the Force of Social

Networks...

Be With You!