PRODUCT DEVELOPMENT PROCESS ON

PRESENTED BY:-DEEPAK KUMAR DAS (G.L)RUTUPARNA MUDULISANGRAM KESHARI DASS.K.SAFIRUDIN

CONTENTS

BACKGROUND PREPARATION OF NEW PRODUCT. PROCESS OF PRODUCT DEVELOPMENT COMPOSITION OF COCA-COLA REFERENCE ANY QUESTION

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BACKGROUNDCOCA – COLA is an American multinational beverage corporation and manufacture, retailer ,marketer of non-alcoholic beverage concentrates and syrups. The COCO-COLA formula and brand was brought in 1889 by ASA CANDLER , who incorporated the COCA-COLA company in 1892.The head quarter of COCA-COLA is situated in ATLANTA,GEORGIA,UNITED STATEThe current chairman and CEO of COCA-COLA company is MR MUHTAR KENT.

In business, new product development (NPD) is the term used to describe the complete process of bringing a new product to

market.

There are two parallel paths involved in the NPD process:, product design

marketing analysis.

product life cycle management used to maintain or grow their market share.

PRODUCT DEVELOPMENT

New Product Development ProcessStep 4. Marketing Strategy Development

Part Two - Short-Term:

Product’s Planned PriceDistribution

Marketing Budget

Part Three - Long-Term:

Sales & Profit GoalsMarketing Mix Strategy

Marketing Strategy Statement Formulation

Part One - Overall:

Target MarketPlanned Product Positioning

Sales & Profit GoalsMarket Share

• Process to spot good ideas and drop poor ones

• Criteria– Market Size

– Product Price

– Development Time & Costs

– Manufacturing Costs

– Rate of Return

New Product Development ProcessStep 2. Idea Screening

New Product Development ProcessStep 3. Concept Development & Testing

1. Develop Product Ideas into Alternative

Product Concepts

2. Concept Testing - Test theProduct Concepts with Groups

of Target Customers

3. Choose the Best One

New Product Development ProcessStep 1. Idea Generation

Systematic Search for New Product Ideas

Internal sources

Customers

Competitors

Distributors

Suppliers

New Product Development ProcessStep 5. Business Analysis

Step 6. Product Development

Business Analysis

Review of Product Sales, Costs,

and Profits Projections to See if

They Meet Company Objectives

If Yes, Move to

Product Development

If No, Eliminate

Product Concept

ANew Product Development ProcessStep 7. Test Marketing

StandardTest Market

Full marketing campaignin a small number of representative cities.

SimulatedTest Market

Test in a simulated shopping environment

to a sample of consumers.

Controlled Test Market

A few stores that have agreed to carry newproducts for a fee.

New Product Development Process

• Idea Generation and Screening

• Concept Development and Testing

• Marketing Strategy

• Business Analysis

• Product Development

• Test Marketing

• Commercialization

PRODUCT DEVELOPMENT PROCESS

UNCASER MACHINE

UnloadingWASHINGMACHINE

Bottle washesASEBE MACHINE

Find out defect

SILLER MACHINE

Filling liquid

Sending

CROWNINGSealing

PRINTING MACHINE

FINAL INSPECTOR

To detect

defect

CASER

To put bottle inside a case PALETIZOR

MACHINE

Arrenage the case FINAL

PRODUCT

COMPOSITION OF COCA-COLA

It contents sugar, caramel color, caffeine, phosphoric acid, coca extract , cola nut extract, lime extract, vanilla and glycerin.The COLA taste mainly come from VANILLA and CINNAMON.The various flavors are ORANGE,LIME and LEMON .It produces different type of soft-drinks. Like:-Thums-up, Pepsi, 7up, Sprite, Mirinda, limca, mazza, Mountain dew

REFERENCE

The primary data is collected from the production manager of COCA-COLA company. The secondary data is collected by the books.

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ANY QUESTION