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www.mediamatters-pr.co.uk #MMBootcamp Online Marketing Bootcamp 19 th September 2013

Online Marketing Bootcamp | September 2013 | Media Matters

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Slides from Media Matters online marketing bootcamp on the 19th September 2013 covering Google+ for business, new facebook insights and the importance of content for SEO. http://www.mediamatters-pr.co.uk

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Page 1: Online Marketing Bootcamp | September 2013 | Media Matters

www.mediamatters-pr.co.uk #MMBootcamp

Online Marketing Bootcamp19th September 2013

Page 2: Online Marketing Bootcamp | September 2013 | Media Matters

www.mediamatters-pr.co.uk #MMBootcamp

Today’s agenda

• Google+• Facebook Insights• Content and SEO• Latest news

Page 3: Online Marketing Bootcamp | September 2013 | Media Matters

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Important reasons• SEO• 2nd largest social network• Google Authorship• +1s• Hangouts • Google Places

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First things first

• Set up your Google+ profile• https://plus.google.com/ • Set up your Google+ Page• http://www.google.com/+/business/

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+ Search

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SEO

• Posts are crawled quickly• Most data is followed • Google posts have similar

characteristics to a blog post

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Second largest social network

http://www.gizmodo.co.uk/2013/01/possibly-deranged-analyst-claims-google-now-outranks-twitter-and-youtube/

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Google Authorship

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Setting it up

• Link to your G+ profile from your website (how you do this depends on the format of your blog)

• Link to your website from your G+ profile in the links section of your profile

• Test it here: http://www.google.com/webmasters/tools/richsnippets

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https://plus.google.com/authorship

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+1

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Hangouts

• Engagement with your audiences• Useful business tool• Easy to use

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http://www.youtube.com/watch?v=taDLIe_L8xo

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Google+ Local

• Replaces Google Places• Very highly optimised• Merge with your G+ Page• Integration with Google Maps

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Google+ Insights

• http://www.google.com/+/business/get-insights.html

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Facebook insights

Page 27: Online Marketing Bootcamp | September 2013 | Media Matters

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Improvements• More data• Understand what engages your

audience• See which parts of your Page are

working• Times of day• Reach

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More data

• No need to export everything• Overview tab gives you at a glance:

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Which posts work?

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What time is best?

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Reach

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Content

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Today

• Google and your visitors• SEO• Content marketing

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What’s content?

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Why is it so important?

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Content marketing

• Website content• Content for social media• SEO

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Creating good content

• Copywriting, blogging• PR – news, surveys, research• How to guides (written or video)• Forums• Case studies• Infographics

Page 45: Online Marketing Bootcamp | September 2013 | Media Matters

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Bad content

• High profile black listing – Interflora• February 2013• Paid for advertorial placement with

online newspapers• Paid links from bloggers

Page 46: Online Marketing Bootcamp | September 2013 | Media Matters

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Content marketing

• Have a plan• Regularly update and change• Not about selling• Demonstrate your expertise

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Does it work?

• Traffic to your website• SEO results, links• Followers, subscribers• Newsletter email lists• Email open and click-through rates• Views

Page 50: Online Marketing Bootcamp | September 2013 | Media Matters

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Creating good content

• Copywriting, blogging• PR – news, surveys, research• How to guides (written or video)• Forums• Case studies• Infographics

Page 51: Online Marketing Bootcamp | September 2013 | Media Matters

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News update

Page 52: Online Marketing Bootcamp | September 2013 | Media Matters

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https://support.google.com/webmasters/answer/66356?hl=en

Links with optimized anchor text in articles or press releases distributed on other sites.

For example:

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

Page 53: Online Marketing Bootcamp | September 2013 | Media Matters

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Old

New

Page 56: Online Marketing Bootcamp | September 2013 | Media Matters

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Source: www.techcrunch.com

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Online Marketing Bootcamp19th September 2013

Page 59: Online Marketing Bootcamp | September 2013 | Media Matters

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• Car park exit code: 4242