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Slides from Media Matters online marketing bootcamp on the 19th September 2013 covering Google+ for business, new facebook insights and the importance of content for SEO. http://www.mediamatters-pr.co.uk
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www.mediamatters-pr.co.uk #MMBootcamp
Online Marketing Bootcamp19th September 2013
www.mediamatters-pr.co.uk #MMBootcamp
Today’s agenda
• Google+• Facebook Insights• Content and SEO• Latest news
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www.mediamatters-pr.co.uk #MMBootcamp
Important reasons• SEO• 2nd largest social network• Google Authorship• +1s• Hangouts • Google Places
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First things first
• Set up your Google+ profile• https://plus.google.com/ • Set up your Google+ Page• http://www.google.com/+/business/
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+ Search
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SEO
• Posts are crawled quickly• Most data is followed • Google posts have similar
characteristics to a blog post
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Second largest social network
http://www.gizmodo.co.uk/2013/01/possibly-deranged-analyst-claims-google-now-outranks-twitter-and-youtube/
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Google Authorship
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Setting it up
• Link to your G+ profile from your website (how you do this depends on the format of your blog)
• Link to your website from your G+ profile in the links section of your profile
• Test it here: http://www.google.com/webmasters/tools/richsnippets
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https://plus.google.com/authorship
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+1
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Hangouts
• Engagement with your audiences• Useful business tool• Easy to use
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www.mediamatters-pr.co.uk #MMBootcamp
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http://www.youtube.com/watch?v=taDLIe_L8xo
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Google+ Local
• Replaces Google Places• Very highly optimised• Merge with your G+ Page• Integration with Google Maps
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www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Google+ Insights
• http://www.google.com/+/business/get-insights.html
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Facebook insights
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Improvements• More data• Understand what engages your
audience• See which parts of your Page are
working• Times of day• Reach
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More data
• No need to export everything• Overview tab gives you at a glance:
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Which posts work?
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What time is best?
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Reach
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Content
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Today
• Google and your visitors• SEO• Content marketing
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What’s content?
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Why is it so important?
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Content marketing
• Website content• Content for social media• SEO
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www.mediamatters-pr.co.uk #MMBootcamp
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Creating good content
• Copywriting, blogging• PR – news, surveys, research• How to guides (written or video)• Forums• Case studies• Infographics
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Bad content
• High profile black listing – Interflora• February 2013• Paid for advertorial placement with
online newspapers• Paid links from bloggers
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Content marketing
• Have a plan• Regularly update and change• Not about selling• Demonstrate your expertise
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Does it work?
• Traffic to your website• SEO results, links• Followers, subscribers• Newsletter email lists• Email open and click-through rates• Views
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Creating good content
• Copywriting, blogging• PR – news, surveys, research• How to guides (written or video)• Forums• Case studies• Infographics
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News update
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https://support.google.com/webmasters/answer/66356?hl=en
Links with optimized anchor text in articles or press releases distributed on other sites.
For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
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Old
New
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Source: www.techcrunch.com
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Online Marketing Bootcamp19th September 2013
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• Car park exit code: 4242