Organizational Social MediaPlanning & Managing Social Media

Job Description

What are the skills and qualifications necessary for the field?

SM Toolkit

Write a job description for a social media PR practitioner or manager.

Functions of Organizational Social Media Planning & Managing

Listening and responding (crisis)

SM Policy

Internal Comm

Getting started with SM How can the client benefit from SM?

What are some typical reservations and concerns?

What we need to know How will this serve program objectives or benefit the org?

Who’s going to do it? Which departments are involved?

What’s the CO$T? Time, personnel and resources

Planning and Managing Program planning

Creating objectives Voice and Tone Editorial Calendar

Managing day-to-day strategic efforts

Communicating on behalf of the org--“real time” responses and crises

Internal Social Media Social Media Policy

Managing internal social media platforms and programs that facilitate employee communication

Systems Theory Closed System: Asymmetrical

Open System: Symmetrical

PR: Boundary Spanner

Writing the Social Media Policy What are the necessary elements

of a social media policy?

Internal Social Media Boost employee morale, ownership, internal branding

Collaborative environment and engagement

New policies and procedures

Set the tone for external social media comm

Dell’s Social Media Listening Command Center

Social media education

From a 20 min video & exam, to “continuing ed” credit system

Internal SM Efforts Blog Blast

Managing a Crisis

Mistakes and bad decisions last longer, travel faster!