OTA’S impact in visibility

The Challenge Keep the brand name site (official website) ahead of the 3rd party sites.

Key Points

• Once listed in major OTAs, these 3rd parties use property name for organic search results.

• OTA + 3rd parties’ AdWord Campaigns use property name In PPC

OTA and 3rd parties’ Adword campaigns use property name in PPC

•Include 'Official Site' or 'Book Direct' in title meta + description

•Build additional brand pages to offset OTA pages using brand in their URL

•Offer 'Book Direct' benefit for official site direct bookings, e.g. Free Wifi, Airport Transfer

Action Steps

oneglobe network product

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By Liz Craig and Omayra Murguia R.