Outlook Conway 2016

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Economic Outlook Report

1880 1,028 -1890 1,20717.4%1900 2,00365.9%1910 2,79539.5%1920 4,56463.4%1930 5,53421.3%1940 5,782 4.5%1950 8,61048.9%1960 9,79113.7%197015,51058.4%198020,37521.4%199026,48130.0%200043,16763.0%201058,90836.5%201464,490 9.5%Year Population Percent IncreaseConway Growth

Occupation Snapshot24 Occupations in Faulkner County, AR

Bachelor BuildingFederal PlazaSatterfield Station Phase IIDowntown Conway

Federal PlazaDowntown Conway 1000 Main Street

Bachelor Building Downtown Conway - 730 Front Street

Satterfield Station Phase II

Downtown Conway Front & Prairie Streets

Proposed Medical Office Building

Conway Regional Medical Park Lot 3B

Interstate 40 Corridor

335/17/2016 2:39 PM

U.S. Highway 64

Under Construction2 Project10 Miles$29 MillionScheduled1 Project3 Miles$10 MillionCompleted6 Projects18 Miles$52 Million

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Central Landing Boulevard

6th Street I-40 Overpass

6th Street I-40 Overpass

ProjectCostCentral Landing Preliminary Engineering & Environmental$546,5006th Street I-40 Overpass & Amity Road Intersection$14,361,367Bruce / 6th Street$3,525,000Central Landing Boulevard / Oak Street$7,715,000South Interchange Structures & Grading$2,326,000South Interchange Base & Paving$2,500,000Dave Ward Drive / Amity Road$2,000,000Total Cost Major Street Projects$32,973,867

Major Street Projects

NorthwestLet to ContractScheduledTotalProjects22829Total Cost$208,180,434$214,276,150$422,456,583LocalContribution$90,104,455$65,328,212$155,432,667Contribution %37%CentralLet to ContractScheduledTotalProjects14216Total Cost$157,811,743$27,224,000$185,035,743LocalContribution$45,268,054$11,500,00$56,768,054Contribution %31%OtherLet to ContractScheduledTotalProjects12315Total Cost$100,449,334$64,815,119$165,264,453LocalContribution$21,459,432$12,839,184$34,298,616Contribution %21%

AHTD Partnering Program

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State Highway 25

415/17/2016 2:39 PM

Western Arterial Loop Southern Interchange

Partnering Project withCity of ConwayNew Interchange &New Connection to Hwy. 365$17.8 Million

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Hwy 65B & Hwy 286 Improvements

435/17/2016 2:39 PM

I-40 / Hwy 65 Intersection

445/17/2016 2:39 PM

State Highway 89

455/17/2016 2:39 PM

North Metro ConsumerDNAJamie GatesDemographics Whisperer

Two ideas for today

We have a prevailing trade area. It will vary to some degree business by business.

The composition of households within that trade area is unique and determines the success of area businesses.

Acxiom / Chamber context

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Acxiom/chamber context

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Acxiom Personicx Clusters

70 clusters

1 = most affluent (Summit Estates)70 = least affluent (Favorably Frugal)

AgeMarital StatusHome OwnershipPresence of ChildrenHousehold IncomeNet WorthUrbanicity

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Personicx Lifestage19 Country ComfortCountry Comfort is a combination of rural white-collar and blue-collar families, some self-employed, with mixed-age children. Families bond over outdoor activities and enjoy the land and water around them.

2016 Acxiom Corporation. All rights reserved. Acxiom, InfoBase and Personicx are registered trademarks of Acxiom Corporation.All other trademarks or service marks mentioned herein are property of their respective owners.ABOUT COUNTRY COMFORTCountry Comfort households are primarily Caucasian, in their mid-30s to early 50s, working in technical and blue-collar jobs. They have children of all ages, from toddlers to older teenagers. Some Country Comfort families own rural farms, and their radio, television, magazine, vehicle and activity preferences all strongly reflect a love of the outdoors. Families camp, cook out, spend time on the water, garden and hunt. Shopping is rural, too, with top choices including Tractor Supply Company, IGA and Walmart. They are homeowners carrying mortgages along with auto and personal loans.

HOUSEHOLDS: 2,610,000 (1.86% OF U.S.)

Personicx Lifestage19 Country ComfortCountry Comfort is a combination of rural white-collar and blue-collar families, some self-employed, with mixed-age children. Families bond over outdoor activities and enjoy the land and water around them.

2016 Acxiom Corporation. All rights reserved. Acxiom, InfoBase and Personicx are registered trademarks of Acxiom Corporation.All other trademarks or service marks mentioned herein are property of their respective owners.AGE - HEAD OF HOUSEHOLD Cluster %National %Index18-23 Years 0.0% 3.7% 0 24-29 Years 0.4% 7.9% 6 30-35 Years 8.5% 9.9% 85 36-45 Years 29.5% 18.5% 159 46-55 Years 38.4% 21.1% 182 56-65 Years 19.6% 17.8% 110 66-75 Years 3.5% 11.2% 31 76+ Years 0.0% 10.0% 0 MEAN AGE 48.00 50.70

Personicx Lifestage19 Country ComfortCountry Comfort is a combination of rural white-collar and blue-collar families, some self-employed, with mixed-age children. Families bond over outdoor activities and enjoy the land and water around them.

2016 Acxiom Corporation. All rights reserved. Acxiom, InfoBase and Personicx are registered trademarks of Acxiom Corporation.All other trademarks or service marks mentioned herein are property of their respective owners.ESTIMATED INCOME Cluster %National %Index