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A look at consumer perceptions of marketing permission and efficient and ethical ways to gain consumer marketing permission.
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Why Permission?
Consumers Fighting Back!
Digital Privacy Data Security
Best Practices Act (H.R.661) SAFE Data Act. (H.R.2577)
Do Not Track Me Online Act (H.R.654) Data Security & Breach Act (S.1207)
Commercial Privacy BOR (S.799) Data Accountability & Trust Act (H.R.1707 & 1841)
Consumer Privacy Protection (H.R.1528) Personal Data Privacy & Security (S.1151)
Do Not Track Kids Act (H.R.1895) Data Security Act (S.1434)
Do-Not-Track Online Act (S.913) Personal Data Protection & Breach Accountability Act. (S.1535)
Geolocational Privacy and Surveillance Act (H.R.2168/S.1212) Data Security Act (S.1434)
Location Privacy Protection Act (S.1223) Data Security and Breach Notification Act (S.3333)
Social net Online Protection (H.R.5050)
Electronic Communications Privacy Act Amendments Act (S.1011)
Pending Legislation
Why the Difference?
Marketers Consumers
VS.
Survey: Perceptions of Marketing Permission
Marketers Consumers
VS.
70% Require Permission
58% Purchase Lists
Why the Difference?
Marketers Consumers
VS.
Why the Difference?
63% Require Permission
55% Purchase Lists
Marketers Consumers
VS.
Why the Difference?
72% Don’t Want to Share
51% Purchase 3rd Party Data
Marketers Consumers
VS.
Why the Difference?
85% Don’t Want to Be
Tracked
41% Tracking OK
19%No Answer
Marketers Consumers
VS.
Why the Difference?
59% Require Permission
61% Permission is
Needed
RegulatedPermission
Marketers
Consumers
Innocent Questions
How do you get permission in the first place?
Why change if non-permission works?
Typical Process
• Expensive• Inefficient• Time Consuming
Typical Process
• Inefficient• Time Consuming
Your Website
iTunes, Google Play
The Solution
Piggyback4 Rules
• Be where consumers are already making decisions
• Partner with contextually relevant brands
• Be transparent with your opt-in process
• Immediately follow up
The Solution
Classic Ecommerce Piggyback
Web Solution
Piggyback “Co-Registration” – Listing Building & Leads
Mobile Solution
Email Solution
Social Solution
Piggyback “Co-Liking, Co-Following” – Build Social Media Following
The Golden Rule
The ethic of reciprocity
“One should treat others as one would like others to treat oneself”
Ancient Babylon
Ancient China
Ancient Egypt
Ancient Greece
Ancient Judea
Ancient India
Ancient Tamizhagam
Bahá'í Faith
Buddhism
ChristianityConfucianism
Confucianism
Hinduism
Humanism
Islam
Jainism
Judaism
Sikhism
TaoismHuman Rights
Psychology
Sociology
