Personal Branding en LinkedIn

Embed Size (px)

DESCRIPTION

Webinar sobre Personal Branding en LinkedIn por Andrés Velasquez.

Text of Personal Branding en LinkedIn

  • 1. #FormacinEBusiness Webinar Marca Personal en Linkedin Conectar el Concepto de Marca Personal con Linkedin como Herramienta. Andres Velasquez @MisterTinta
  • 2. #FormacinEBusiness @interlat @UPBBogota @cmlatam Usa este hashtag: #FormacinEBusiness
  • 3. #FormacinEBusiness Que es una Marca? Que es `Branding? es una mezcla de atributos tangibles e intangibles simbolizados para crear valor e influencia. -adaptado de Brandchannel.com es usar las marcas para diferenciar un producto o empresa de manera atractiva, significativa y convincente. -adaptado de Brandchannel.com #FormacinEBusiness
  • 4. #FormacinEBusiness qu es personal branding? #FormacinEBusiness
  • 5. #FormacinEBusiness es la prctica a travs de la cual los individuos se comunican y mercadean a s mismos, sus vidas o sus carreras como marcas Tomado de Wikipedia Traducido con Google Adaptado por Andres Velasquez #FormacinEBusiness
  • 6. #FormacinEBusiness CONCEPTO ACUADO por Tom Peters en 1997 SE HABLAR ACTIVAMENTE DE ESTE CONCEPTO hasta 2025 PERSONAL BRANDING STATS / TRIVIA #FormacinEBusiness
  • 7. #FormacinEBusiness Linkedin Facebook en linkedin el tiempo se INVIERTE en facebook el tiempo se GASTA vs RRSS personal RRSS profesional Linkedin is for the people you know Facebook is for the people you used to know Twitter is for people you want to know Facebook is like the back yard at home with friends and family to play games or share pictures. LinkedIn is like the meeting room in your office where you stay up to date and solve professional problems with colleagues or partners. #FormacinEBusiness
  • 8. #FormacinEBusiness qu es linkedin? #FormacinEBusiness
  • 9. #FormacinEBusiness es un SNS* para personas en ocupaciones profesionales *Social Networking Service / Site Tomado de Wikipedia Traducido con Google Adaptado por Andres Velasquez #FormacinEBusiness
  • 10. #FormacinEBusiness FUNDACION: 2003 / IPO: 2011 / EMPLEADOS: ~4000 LINKEDIN STATS / TRIVIA TAMAO: ~250 Millones de Usuarios (a 2013) ALCANCE: ~200 Pases va MOBIL: ~27% registro DIARIO: ~27% Inversin de Tiempo Promedio Mensual por Usuario: 17 Minutos Endorsements: +1000 Millones / Promedio por Usuario: -5 #FormacinEBusiness
  • 11. #FormacinEBusiness las marcas personales apalancadas en redes sociales es lo que me gusta llamar `The Innovation of You! #FormacinEBusiness
  • 12. #FormacinEBusiness INDIVIDUOS 1 MARCAS 2 INTERNETsocial networks 3 CANVAS business model 4 business model YOU marca personal Linkedin Carrera/ Negocios
  • 13. #FormacinEBusiness AWARENESS: quin es usted? GLOSARIO PERCEPTION: cuales son sus Intereses, Detalles Personales? TRUST: cuales son sus Credenciales, Experiencia Profesional? REPUTATION: cuales son sus Habilidades, Logros Personales? NETWORK / COMMUNICATION: hace community management? POSITIONING / OPTIMIZATION: usa key words? PROSPECTIVE: tiene un plan de vida / plan de carrera? #FormacinEBusiness
  • 14. #FormacinEBusiness VISUALIZAR ENCONTRAR ORDENAR PENSAR EN VERDE PENSAR EN ROJO ACEPTAR e IMPLEMENTAR MONITOREAR & EVALUAR PROSPECTIVE PERCEPTION THINK ORANGE NETWORKING / COMMUNICATION* POSITIONING/ OPTIMIZATION* AWARENESS THINK BLUE TRUSTREPUT *LIO = Linked in Optimization *CM = Community Management linkedinpersonal branding stages profile sections 00 01 02 0304 05 06 VISUALIZAR ENCONTRAR ORDENAR PENSAR EN VERDE PENSAR EN ROJO ACEPTAR e IMPLEMENTAR MONITOREAR & EVALUAR Name Headline Industry Contact Info `URLs Summary +Info Organizations Volunteership / Causes Groups "Following core main Experience Education Courses Certifications Recommendations Endorsements Skills & Expertise "also knows..." Languages Honors & Awards Publications "Advice for contacting... " Connections [Share Update] [News Feed] Who's Viewed Profile Strength People you may know People Also Viewed YOU MAY BE INTERESTED IN JOBS / GROUPS / ADS PROJECTS 04 03 0205 06 01 00 #FormacinEBusiness
  • 15. #FormacinEBusiness Connections Companies Experience Organizations Courses Certifications Education Products Summary SKILLS Recommendations Slideshare Files Questions Post Job Offers Post Business Opportunities CONNECT with Twitter and Blogs Jobs you may Like - Business Offers Groups Companies Invitations, Messages, Notifications, Updates, Ads, People you may know, Companies you Follow, Groups you may like, Statistics and Metrics, TIME / KNOWLEDGE / ATTITUDE
  • 16. #FormacinEBusiness www.interlat.co www.upb.edu.co www.cmlatam.co Gracias! Andres Velasquez @MisterTinta