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You Must Build Your Digital Empire
Tina Kyei
The Power of the Internet
• The Internet is now a great resource if you
want to develop your career, start a
business, change jobs and many more.
• If we want to change careers we do not only
have to promote ourselves using our CV’s
• We can set up our own websites, blogs, have
social network profiles such as Facebook,
Twitter, LinkedIn and many more.
How To Succeed Online
• To succeed online you have to be a brand
• There are a lot of noise. You have to be unique.
• What makes you different?
What is a Brand?
• We don’t have big budgets as these
organisations but there are free tools available
for us online which we can use.
To build your digital empire you must know
that:
• Your brand is your greatest asset not your
house or car.
Secure Your Brand
• Secure your brand with free online tools and
promote it through blogs, websites and social
networks.
You Already Have Your First Client
• According to Harvard Business Review to
succeed as an entrepreneur treat your boss as
your client. Behave as if you are self
employed.
Online Success
• To succeed online you have to build your
personal brand.
This is how you build your brand online:
• You must have your name online
• Your Picture
Your Brand Statement
• Nike’s Brand Statement is “ just do it”.
• An example of your brand statement could be “I am an experienced sales professional with an 80% success rate with a FTSE 100 Company”.
How To Secure Your Brand
Secure your brand with these tools:
• Buy yourname.com from a website called
godaddy.com.
Google Yourself
Type your name in the Google search box to find
out what is being said about you.
How To Secure Your Brand
• Use the powerful social networking sites such
as Facebook, Twitter, LinkedIn to brand
yourself or someone with the same name as
you will.
How To Secure Your Brand
An example is www.facebook.com/yourname
or www.twitter.com/yourname and so on.
www.facebook.com/tinakyeiofficial
www.twitter.com/tinakyei
www.linkedin.com/in/tinakyei
How To Secure Your Brand
Set up a blog using sites such as wordpress.
Yourname.wordpress.com.
• According to emarketer 145million people
would be reading blogs by 2012.
• Your brand is your greatest asset in this world.
Have a digital presence to succeed online.
• Are you ready to stand out in the crowd and
build your digital empire?
• Book Your Complimentary Strategy Session
at:
• www.tinakyei.com/complimentary-strategy-session