To study at a glance the happenings in cosmetic industry.

To examine the selected aspects of the consumer behaviors relating to beauty care products and services.

To know the reasons for visiting parlors. To know the level of customer

satisfaction.

Sample size – 200 samples

Quota sampling technique is adopted.

Occupation is categorized into various sectorsOf which 10 samples are collected of each-Student,homemakers,businessmen,private job,Government job, others.

Correlation Range Coefficient of range Average Simple percentage technique

39 percent respondents are in the income group of less than rupees ten thousand and 57 percent are in between rupees ten thousand to twenty thousand.

With the products and services offered by the parlors , 46 percent respondents are satisfied ,32 percent respondents are highly satisfied and rest 22 percent are not.

Colour cosmetics usage is everyday by 16 percent respondents and the rest in the order are 66 percent once in a week, 10 percent rarely , 7 percent occasionally and one percent once in 15 days.

Eye shadow is used everyday by 38 percent and 32 percent use occasionally and the rest were negligible.

Usage of blusher is once in a week by 30 percent, occasionally by 29 percent and 25 percent rarely and 8 percent each use everyday or once in 15 days.

Eyeliner is used by 52 percent on a regular basis whereas 40 percent respondents use once in a week.

Lipstick usage is regular by 83 percent where as 6 percent use it occasionally and the rest don’t use at all.

Fragnances are exceptional where 98 percent respondents use everyday.

In case of male respondents 85 percent use shaving cream for personal hygiene and 8 percent respondents once in a week .

CATEGORY IN NUMBER IN PERCENTTreatement 5 3Product 76 38Cosmetics 96 48All the above 23 11Total 200 100

Reason for visiting Beauty Parlors and using cosmetics

050

100150

200250

Trea

tem

ent

Produ

ct

Cosm

etics

All the

abo

veTo

tal

Reasons

No

OF

Re

sp

on

de

nts

IN NUMBER

IN PERCENT

LEVELS OF SATISFATION IN NUMBER IN PERCENTsatisfied 91 45.5extremlysatisfied 64 32not satisfied 45 22.5

RATE OF SATISFACTION

satisfied, 91

extremlysatisfied, 64

not satisfied, 45

total, 200

satisfied

extremlysatisfied

not satisfied

total

The great benefit of the cosmetic product and services is enhancing the self confidence in any person.

As the youth population is very high,growing literacy rate ,bi gender employment and increase in disposable income are some of the catalysts which are driving the population to take care about the personal hygiene and cosmetic product services by visiting relevant parlours,avail various services and get satisfied.

.

It has been found that with the products and services offered by the parlors , 46 percent respondents are satisfied ,32 percent respondents are highly satisfied.

Almost most people prefer to visit parlors for cosmetics.