2. What is Selling? Offering customers with products they wish to buy.
3. Methods of Selling Personal selling any form of direct contact between a salesperson and customer Business to Business (B2B) may take place in a manufacturers showroom (inside sales) or in the field (outside sales). Telemarketing selling over the phone
4. Features Vs. Benefits Features A physical characteristic or quality of a good or service; what is its intended use? Benefits Advantages or personal satisfaction a customer will get from a good or service; features that have been made into customer benefits are selling points.
5. METHODS OF PERSONAL SELLING Retail selling : Selling to ultimate consumer. Field Selling : Business to business selling that take place in the prospective customer's place of business.. Telemarketing : Using the Telephone as the primary means of communicating with prospective customers & Telemarketers often used computers for order taking. Inside Selling : Business to business selling in the Sales persons place of business