• Is a one stop gourmet pancake house based from the famous Filipino street food known as “Japanese Pancake”

EXECUTIVE SUMMARY

Concept

Pikoy Pinoy Pancake House is primarily based from the famous “Japanese Pancake” found in the Philippines. Pikoy Pinoy is made to be an eminent version of the Japanese Pancake. We visualize the simple pancake and turn it into something of a gourmet level that is served in finest cuisines.

EXECUTIVE SUMMARY

Founders

Personalized Cluster Company is from the Business Administration students of Ateneo de Zamboanga University Batch

2014-2015 .

EXECUTIVE SUMMARY

Mission Pikoy Pinoy Pancake House aims to be recognized in

Zamboanga as the casual-dining restaurant that values Filipino hospitality traits and integrates international standards in both products and service. We aim to continuously train our employees not only to adhere to high standards of service but also to learn to anticipate and respond to our customer's expectation. In fulfilling these high standards, we will improve our financial performance and by this means generate greater value for our customers, employees and the company.

EXECUTIVE SUMMARY

ObjectivesTo be known as a restaurant that values Filipino

family culture. Be an active part of the Filipino/ Zamboangeno’s community.

Create a solid concept in the industry and track performance in order to begin expanding to

other markets within six months.

EXECUTIVE SUMMARY

Keys to success

Be the restaurant of choice in our segment in the food industry .

Be consistent in our services and provide high level of assistance.

Give importance to our quality products. Be up-to-date in the web designs and

community services.

COMPANY DESCRIPTION

• Personalized Cluster Company launches with its first “Pikoy Pinoy Pancake Shop” located at Jardin Maria Clara Lobregat and soon to open in Paseo Del Mar/Lantaka and at the Airport

• It will offer the residents and visitors a totally new style of a different variety of high class Filipino delicacies which specialized on pancakes, desserts, and beverages

VarietyLocationExpansion

THE PIKOY PINOY PANCAKE SHOP CONCEPT

The concept was originated by the Personalized group on Facebook handled by the business administration students of Ateneo de Zamboanga University. This was originally a business plan project and pursued by the management students who took up the Entrepreneur track and turned it into a real competitive business.

Pikoy Pinoy Pancake Shop offers a superior pancake product, delicious pastries, fresh juices, the finest coffee drinks, and gift items.

THE PIKOY PINOY PANCAKE SHOP CONCEPT

The Pikoy Pinoy Pancake Shop staff members who prepare the desserts and beverages are highly trained and experienced. They know how to prepare an excellent espresso-based drink and brew tasty coffee. We use the highest quality equipment and ingredients to deliver a noticeably superior product.

Our design style is different from all other coffeehouses and cake shops an upscale "Cote d'Azur" look. It features stained glass decorations, art glasswork, Mediterranean Riviera style furnishings and outdoor dining.

COMPANY OWNERSHIP

The Pikoy Pinoy Pancake Shop is a privately held company. It is registered as a state LLC Corporation, with ownership shared by Personalized Cluster Company, Gian Carlo Flores, Whilda Suarez, Lalaine Hailil, Isabelle Agustin, Antonette Rubio, and Gerald Baruc.

START-UP SUMMARY

Our costs are an estimated P189,000 and P25,000 for opening inventory and operating capital. Future stores should cost no more than P175,000 to build out since many of the costs incurred here will not have to be repeated later.

START-UP SUMMARY

Long term assets

Under counter Refrigerators P30,000 Service/Prep Counter P12,000 Pancake Stove (2) P40,000 Large Refrigerator P30,000 Milk Coolers (3) P10,000 Cash register Point of Sale System P14,000 Espresso Machine P11,000 Fetco Coffee Brewer P2,500 Counters/Condiment bar/shelving P12,000

START-UP SUMMARY

Short –Term Assets

Tables, Chairs, Furnishings P 20,000 LPG (2) P 6,000 Lighting Fixtures P 2,000

PRODUCTS AND SERVICES

Pikoy Pinoy Pancake sells high-quality specialty Japanese cake, coffee, juice, water, soft drinks, pastries, and gift items. Despite being an upscale Pancake Shop, our prices are in line with the leading national chains.

THE PIKOY PINOY PANCAKE MENU

We offer three groups of drinks—coffee, sodas, juice, also snacks and pastries—with several choices within each group. This enables us to provide more variety than our competitors while keeping the preparation of the drinks easy to execute.

THE PROPOSED CONCEPTS

MARKET ANALYSIS

Market Place: Maria Clara Lobregat Park Paseo Del Mar (soon to open) Airport (soon to open)

Target Market: Local citizens and tourists in Zamboanga

City.

STRATEGY AND IMPLEMENTATION

Competitive Edge

• High quality and best tasting food at an affordable price.

• Relaxing location with a superior ambiance.

• Wider variety of pancake, pastries and drinks

STRATEGY AND IMPLEMENTATION

Marketing Strategy

We offer a high quality products and services in a superior environment that satisfy all customers. They become an instrument of our company for a word-of-mouth marketing that will generate our business. We will also engage in an ongoing aggressive marketing program that will help us establish profitability quickly and set the stage for continual growth.

WEB PLAN SUMMARY

The PC Company plans on setting up a website for Pikoy Pancake House. The website address will be www.PikoyPinoy.blogspot.com . With the increasing improvement of technology, more and more customers usually discover products online.

This will help the customers to know more about the product and also give them an opportunity to give their feedbacks about the store, product and service.

WEB PLAN SUMMARY

Sales and Marketing Strategies:

Gift cards Gift Baskets Birthday and

Christmas promos New store openings Pay-per-click

advertising

FINANCIAL ANALYSIS

MANAGEMENT TEAM

Pikoy Pinoy is a pancake house managed by Personalize Cluster Company

•Antonette Rubio•Gian Carlo Flores•Gerald John Baruc•Whilda Suarez•Angelica Isabelle Agustin •Lalaine Hailil.

 

RESPONSIBILITIES Antonette Rubio

Antonette already gain more than a year of experience in the business and selling. She is also a management student of Ateneo de Zamboanga University. Founder/owner of Anets Japanese Cake, 2009- present. Antonette will be responsible for Marketing, Site development, Equiptment ordering, Product ordering and assigned in the supervision of Pikoy Pinoy every Friday in Paseo del Mar and Wednesdays on the main local branch.

Gian Carlo FloresGian is a fresh entrepreneur here in Zamboanga City and a management student of Ateneo de Zamboanga University. Gian Carlo flores will be assigned in Marketing, Training and assigned in the supervision of Pikoy Pinoy every Saturday in Paseo del Mar and Mondays on all other future local branch.

 

 

RESPONSIBILITIES

Gerald John BarucGerald is also a fresh entrepreneur, also a management student in Ateneo de Zamboanga University. Gerald John Baruc will also be assigned in Marketing, Accounting Supervision and assigned in the supervision of Pikoy Pinoy every Thursday in the main local branch..

Whilda SuarezWhilda is also a fresh entrepreneur and also a management student in Ateneo de Zamboanga University. Whilda Suarez will be responsible for Staffing, Inderior design and assigned in the supervision of Pikoy Pinoy every Wednesday in the main local branch together with Ms. Rubio.

 

 

RESPONSIBILITIES

Angelica Isabelle AgustinLica is also a fresh entrepreneur and also a management student in Ateneo de Zamboanga University. Lica Agustin will be responsible for Website design/development, Menu development and supervision of Pikoy Pinoy every Monday in the main local branches.

 Lalaine Hailil  Lalaine is also a fresh entrepreneur and also a management student

in Ateneo de Zamboanga University. Lalaine Hailil will be responsible for Marketing, Training, Menu development and supervision of Pikoy Pinoy every Tuesday in Paseo del Mar and Mondays on all other local branches.

 

 

FINANCIAL ANALYSIS

Income per Kilo

Cost of Japanese Cake mixture per kilo ₱ 287

 1 kilo = minimum of 115 pcs. Japanese CakeSELLING PRICE  @ P5 each ₱ 575

  Income                                      ₱

288 / Kilo

 

FINANCIAL ANALYSIS

Daily Income

Income per kilo ₱ 288 

Kilos per day X 10

Income                                       ₱ 2880 / Day

 

FINANCIAL ANALYSIS

Monthly Income

Income per day ₱ 2,880

1 month (26 working days) X 26

Income                                       ₱ 74,880 / Month

Salary of 3 employees (₱ 267/day) ₱ 20,826 / Month

TOTAL PROFIT ₱ 54,054 / Month

 

FINANCIAL ANALYSIS

Return of Investment

 Return of Investment was achieved within 4 months of the company operation. We are already at our 7th motnth and planning to branch out and expand soon in Paseo del Mar and in selected malls in Zamboanga City.