Pinterest Workshop: Pinterest Tips and Advice to Grow Business

Lori Gama: The Online Visibility Expert- Phone: 970-378-7822 www.LoriGama.com

Email: [email protected]



Ana White in 2012

Pinterest = 6,000 visitors per day or 180,000 per month



Lori Gama



What the heck is Pinterest?Pins are visual bookmarks that people save on Pinterest.

Collect recipes, travel information, whatever inspires you.



Meet Bea HerzbergShe has 1,050,575 followers on Pinterest.

http://www.pinterest.com/beaherzberg/



Greeley Colorado Pinner: Eileen LadwigApril: 4,699 Followers Now: 5,970 Followers

Grew by 1,271 since April



Interesting Stats●Pinterest drives 7.10% of Web traffic that sites receive, second only to Facebook (21.25%), and miles ahead of other social sites like Twitter, Google+, StumbleUpon and LinkedIn.

●In the first quarter of 2014, the company drove 48.36% more traffic than it did at the end of 2013.

How would you like to be on track to quadruple your biz this year?●http://www.businessinsider.com/pinterest-advertising-big-deal-2014-4#ixzz2zf57lo5H





Glossary●Pin = adding an image to a board●Pinterest = Pin + Interest●Widget = code you can copy/paste



●75% of Pinterest's usage comes from mobile devices.

Read more: http://www.businessinsider.com/pinterest-women-engineers-2014-3#ixzz2zfEu8V8NLori Gama: The Online Visibility Expert-

Phone: 970-378-7822 www.LoriGama.com Email: [email protected]



Let’s go to Pinterest Live so I can show you a little for now so things

make sense.



Tall Images Are More Popularhttp://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#



Most Repinnable Words & Most PINNED Words

http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#



Ellis Ranch Wedding & Event Center

I examined Ellis Ranch’s Google Analytics and discovered that Pinterest is one of their top 5

referring traffic sources.

I recommend you examine your Google Analytics for your website and see what websites are

referring traffic to yours.Lori Gama: The Online Visibility Expert-


Business page vs. Personal●If you have a personal page now, you can convert but there's no going back.●If you own a business, you should have a business Pinterest page.●If you use Etsy, definitely have a business page so you can link it up.





Pin It Buttonhttps://about.pinterest.com/en/goodies



Board Strategy● Create and Organize Boards

●Create a variety of boards that show off your brand’s personality and taste, and add enough pins to make each board feel substantial.

●Pinterest suggests that, prior to starting to pin, you consider what users care about and tailor your strategy to address them. People can choose which boards they want to follow, so not every board has to appeal to everyone.



More Board Strategy

●Clearly name each board, but be creative. Limit names to 20 characters or less;●Add a description to inspire people to follow your boards and help you appear in searches;●Choose a compelling cover pin for each board that gives people a sense for the content contained there

http://www.practicalecommerce.com/articles/4144-10-Ways-to-Use-Pinterest-for-your-Ecommerce-Business



Create 5 Boards●Write down something you've been meaning to organize or get ready for.

Vacation – Party – Event – Website – This week's dinners – Healthy snack – smoothies – wedding – baby shower – romantic date ideas



Go to your website or blog●Choose content (a blog post)●Hover over image and “Pin It”●Create new board●Pin it●View it and click it to fully understand how traffic will come to your site



Rich PinsMake your product, recipe, movie, article or place Pins more useful.

●Advance Pinterest Workshop●Basically: apply to Pinterest; get validated (instantly if you have proper meta data); use WordPress plugin (Yoast) to your blog/website

Looks like....Lori Gama: The Online Visibility Expert-


Picture is bigger/Meta Description



Rich Pins Best Used for E-Commerce

●Rich pins are particularly useful for e-commerce and online business websites who want to get their product information out there.●5 Types: movie, recipe, article, product, place.



36 % More Likes●Shopify notes that pins with prices receive 36 percent more likes ●Greater brand exposure with your logo on the pin.●Higher visibility: product pins are more likely to be featured on category feeds.●Automatically updated product details (such as price changes and availability info).http://blog.crazyegg.com/2013/11/15/power-of-pinterest-ecommerce/



PersonalizationAlso known as “Big Brother” to some folks.

Pinterest personalizes the content.

If you don’t want Pinterest paying attention to the other websites you visit, then:

---Refer to handout for instructions.



Tactic:

Writing Comments Gets You More Visibility



I wrote a comment, then, within 1 hour this pin was shared/commented 4 times



Tactic

●Group Boards: sort of like joining a club

http://www.pinterest.com/pin/147492956521265125/



Benefits of Group Boards●New pinners find you when they check out the group board.●Group members may repin to their own boards.●The entire group builds up the board, creating a dynamic and informative resource that others will find (see above).●When the board is promoted on social media, new people find you.



Group Boards Directory

http://www.pinterest.com/groupboards/



FYICopyright Policy

“Pinterest has adopted and implemented the Pinterest Copyright Policy in accordance with the Digital Millennium Copyright Act. For more information, please read our Copyright Policy.”



http://www.pinterest.com/_/_/about/copyright/

Tips for Strategy●Figure out what your tribe wants●Give it to them on a consistent basis●Put Pinners first



Whole Foods has boards for gardeners, DIY products and volunteer work for their

sustainability-conscious followers



More Strategy

Be sure to create boards that drive traffic to your website

Show your expertise

Show your personality

Showcase your current clients



Analytics: Always measure your marketing

●Pinterest has Analytics for Business Accounts only

Log out of personal/set up the biz page w/ different email●Verify your Pinterest account





Etiquette●Don't share a bunch of pins all at once: you'll be spamming the “live feed” of pinterest.●Don't be a “drive-by pinner” - don't pin other people's pins in a “rat-ta-tat” manner.●Don't copy boards by taking all pins.●Don't pin all images and then not follow the board.●Do a search in Pinterest for “etiquette” to be sure you get up to speed on it.



Pinterest vs. Instagram●Pinterest drives referral traffic back to your site through pinned images that link back to products or content on your site

●Instagram offers a unique and intimate way to connect with your audience by letting users in on creative images of your products, services or company events

●Lori says: Use both

●http://www.searchenginepeople.com/blog/pinterest-vs-instagram-for-your-brand.html#ixzz2zm8oki9f



Create Your Own Images●Free: PicMonkey.com OR Canva.com ●Free on your PC: Paint●Hire a Graphic Artist●Free: Use your own photos & add your wisdom (use a few words)●Create blog posts; add your images; share on Pinterest.





No Time? Use

ViralWootIt operates on a system of “seeds”



Next Steps: Make your website pin-friendly for others

●Add ShareThis buttons (sharethis.com)

●Content Strategy

●Images

●Create content: blog posts, checklists, FAQs, videos, podcasts

●Pin and Like and Comment

●Analyze in Pinterest and Google Analytics

●Keep up knowledgeLori Gama: The Online Visibility Expert-


Resources●Lori Gama’s Pinterest Tips Board: http://www.pinterest.com/lorigama/pinterest-tips/●Pinterest has a blog! http://blog.pinterest.com/Pinterest's Help Section●Good article: http://socialmediatoday.com/pamdyer/2349206/8-ways-get-more-pinterest-followers●CONSULT WITH LORI GAMA



http://blog.pinterest.com/

http://socialmediatoday.com/pamdyer/2349206/8-ways-get-more-pinterest-followers



Questions?

www.LoriGama.com

Email: [email protected]: 970-378-7822