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Who We Are:
Richard Schiller- With previous skills in managing a service industry business comes his expertise in giving the customer what they want.
Michael Smith- With great creative abilities from his previous photography skills and fashion industry background, Michael Smith gives deals2nite.com an artistic approach on how to do business and keep it fashionable.
Behind deals2nite.com:Website and Mobile Application specializing in a localized marketplace
Users can buy/sell/offer products, services, coupons, discounts through us.
All listings are only on for an allotted time no more then 12 hours.
Listings can be plainly offered to consumers (ex. 10% off at Joe’s Jeans on 23rd Street)
Listings can be offered at a certain list price (ex. $100 for Justin Bieber at MSG)
Listings can be auctioned off to highest bidder
Or buyers can offer products/services based upon consumer want map.
We offer payment processing, and delivery services (both same day, and regular)
AUCTION NOW PAGE:
• Allows Users to Search for a particular product/service
• Shows Location of Seller
• Shows Pick-up or delivery options
Auctions: • 8 hour maximum• Local buying only • Pick-up or Courier Delivery
WANTED MAP• Sellers can
search a particular product/service people are interested in
• Sellers can see a live map with locations of these potential buyers
• Displayed on map: Buyers Location, their want, and their price
• Sellers can then select a buyer and offer them the option to buy.
Offers 2nite
• Users can come here to find local deals/offers/coupons from businesses
• Offers are valid for tonight only
• New deals posted each day
Competitive AdvantageCraigslist= Same Localized Concept, with the additional security measures, and auction style listings too. eBay= Same auction style/buy-it-now style with a more localized and unique feel and transactions done in 1 day, not several days. Groupon= Offers section gives same kind of offers without the annoying Groupon junk e-mails and junk deals
Start-Up Costs: Domain Registration- $30/yearBranding/Logo Design- $1500Hosting- $50/monthWebsite & Application Design/Development- $30,000Maintenance Website Maintenance: $1000/monthPayment Processing Setup- $179Payment Processing- $40/monthHardware/Equipment- $2,000LLC fee- $600LLC/yearly- $300 Initial Start-Up Cost= $34,309Monthly Expenses= $1,090Yearly Expenses: $330
Start-Up Costs (initial+monthly fees+yearly fees)= $47,719Marketing Budget= $20,000 Salaries: $30,000 Total 1st Year Expected Costs: $97,719
Planned RolloutYear 1 NYC- full launch
Year 2 Tri-State NY-NJ-CT full launch
Year 3 All Major U.S. Cities
3+ Years Full U.S. – possible international intro
How Do We Monetize? Personal loan for $100,000 to cover start-up and 1st
year. Our revenues will come from:
• Transaction Fees• Delivery Commission• Localized Advertising
How Do We Market Our Brand?
Community sponsorships & eventsHave a marketing team out at big events, and busy areas in NYC to hand out flyers/pens/t-shirts to get
our name out there.Offer incentives to use our services like no transaction fees when you first sign up.
Use social media and search engine marketing campaign
Customer Segments
NEW YORK CITY RESIDENTSEnjoys dealsHas disposable incomeEnjoys online-biddingLast minute sellers/buyers
Value PropositionGREAT LOCAL DEALS, RECEIVED SAME DAY!
Safe & Secure for Customers Intuitive Design
Constant Updating and Maintenance Available for Customer wants/needs
Bringing buyers and sellers in local communities together
Reached by e-mailReached by relevant Google search
Reached by social mediaLaunch marketing campaign in NYC
Afterwards e-mail updates, satisfaction and deals.
Reach all smartphone app platforms
Channels
Customer RelationshipTRUSTWORTHY & RELIABLE
Safe & SecureQuick & Easy
Consistent Marketplace Entertaining
Money-Saving or Money-Making
Revenue StreamsTRANSACTION FEES
5% on auction style final price
5% on quick sale price
Delivery Courier Fees
Advertising
Key ResourcesKey Resources
Online SiteSecurity for the SitePayment Processing
Network with Local Businesses
Key ActivitiesWe have to keep up with website innovation and
maintenanceKeep up with security
Have a widespread customer base in order to provide sufficient deals each day
Keep our Courier Service Busy to receive discountsOffer incentives for people to use
Key PartnershipsTHE COMMUNITY
Reliable 24/7 Courier ServiceLocal Businesses
Payment ProcessorLaw Firm
Web Designers