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A small talk I gave during our two-week strategy show and tell session.
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PRODUCT DESIGN SPRINT
WHAT?
“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
- Galen Frechette, thoughtbot
“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
Design thinking combines empathy, creativity and rationality to solve human-centered problems.
“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
Design thinking combines empathy, creativity and rationality to solve human-centered problems.
Reducing risk by validating quickly and optimising appropriately.
“A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.”
Design thinking combines empathy, creativity and rationality to solve human-centered problems.
Reducing risk by validating quickly appropriately.
Finding product/market fit and shipping.
It is one way of working in order to quickly build stuff when a lot is
unknown.
WHY?
What business are we in? Comms? Products? Experiences? Design? Services? Problem solving?
COMMS TECH PRODUCTS
How should we work?Startups such as Instagram, 500px, VSCO, Snapchat, Flickr, etc. are infiltrating Canon’s market space. !
Shouldn’t we learn from them?
“Today’s fastest growing, most profoundly impactful companies are using a completely different operating model. These companies are lean, mean, learning machines. They have an intense bias to action and a tolerance for risk, expressed through frequent experimentation and relentless product iteration. They hack together products and services, test them, and improve them, while their legacy competition edits PowerPoint.” !- Aaron Dignan, CEO Undercurrent
What makes these “startups” different from the dinosaurs?
How do these dinosaurs adapt?
By becoming responsive.
http://www.theresponsiveorg.com/
It is one way of working in order to quickly build stuff when a lot is
unknown.
HOW?
Day 1: UnderstandDig into the design problem through research, competitive review, and strategy exercises. !
Day 2: DivergeRapidly develop as many solutions as possible. !
Day 3: DecideChoose the best ideas and hammer out a user story. !
Day 4: Prototype Build something quick and dirty that can be shown to users. !
Day 5: ValidateShow the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
Day 1: UnderstandDig into the design problem through research, competitive review, and strategy exercises. !
Day 2: DivergeRapidly develop as many solutions as possible. !
Day 3: DecideChoose the best ideas and hammer out a user story. !
Day 4: Prototype Build something quick and dirty that can be shown to users. !
Day 5: ValidateShow the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
Day 1: UnderstandDig into the design problem through research, competitive review, and strategy exercises. !
Day 2: DivergeRapidly develop as many solutions as possible. !
Day 3: DecideChoose the best ideas and hammer out a user story. !
Day 4: Prototype Build something quick and dirty that can be shown to users. !
Day 5: ValidateShow the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
We strategists know
less than we think.
1. What people say and do is often very different.
!
2. We’re doing innovation. There is less or no data available.
Product strategy is about defining the right hypotheses
“If we build product X, !
would persona A be willing to buy product X?”
1. Ask more questions 2. Learn from startups 3. Sprint!
THANK YOU
