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Presentation on how to small businesses can manage positive PR effectively, part 1 of 2 presentations. Seminars run in Bristol, Bath, Gloucestershire and Wiltshire.
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PR Made Easy
Anita Syvret
PR and marketing
• Know your target market• Establish a brand and image• Build brand loyalty• Manage your image• Build public profile• Use the editorial columns• Manipulate the press to your
advantage
Establish a PR strategy
• What’s your target audience?
• Where do you want your name to be seen?
• What image do you want to project?
• Get to know your preferred publications
• What’s your timescale?
• Who’s leading this project?
Who’s going to make it happen?
• PR company?• Not the part-time receptionist
“If I had just one marketing dollar left, I’d spend it on PR,”
Bill Gates, Microsoft
What do journalists want?
A good story(and a good picture)
People: promotions, leavers, joiners
Staff achievements
Staff achievements
On his bike
Retirements
New uniforms – or bikes!
Refurbishments
Refurbishment
New premises
New premises
New premises
New shop
New image
New venture
New products
New products
New contracts
Good business news
Anniversaries
Anniversaries
Awards
Awards
Awards
Awards
Awards: spot the winner
Awards
Schools
Schools
Schools
Job swaps
and stunts
PR stunts
Fancy that
Fancy that
Fancy that
Special features and supplements
