Group 16

Una marca de

Grendene was founded on February 25, 1971 by Alexandre

and Pedro Grendene, Farroupilha Italian immigrants in Rio Grande

do Sul, Brazil. The company began as a producer of plastic

containers, was devoted to making the covers of the jars of

wine, as it is in Farroupilha Riograndense saw, the main

local winemaking area.

Today it has 25,000 staff working in the 253,000 m2 and is injected shoe

factory number one worldwide.

It is based on the quality of their products, since no brand offers this level of innovation and product variety. In every

mall you go you will find no fewer than 10 different models, each with its essential character. That's why

having a high price.

Our brand can not base their pricing decisions on their competitors, but there are also big brands like Adidas who are in this area but do not develop their

full potential for wanting to dominate. Therefore, Rider does not base its prices on its competitors.

Rider began with the sub-division of the product, Terra and dunes, which were very comfortable, with a unique

appeal and doomed to massage male segment. The second sub-division was the sneaker-sandal that included

high technology for customer comfort.

Rider based principally as a product basis, in sandals, so that the customer has a comfortable foot rest, to use

space in several areas, whether at home, the beach, etc..

Rider Communication in Argentina occurs mostly in graphical form, in advertisements in magazines,

newspapers and on public roads.

Rider made his communication in times close to the selling season and during this, it is between the

months of September as a pre-season from October to April inclusive, and season itself.

Rider's factories are located in Brazil and the products are shipped to your sales representative

in Argentina by truck, this is the only means by which we come to Argentina since the products

Rider Saddle Shoes SA Grendene is the exclusive representative in this country Ltda.

MORE INFORMATION ....

“Alem do horizonte” 1 min. “Alem do horizonte” 30 seg.

Una marca de

GOAL OF THE GROUP IS 16, WHICH TO THIS PRESENTATION HAS BEEN KNOWN FOR A COMPANY AND ITS SYSTEM OF WORK, PERTAINING TO THE ITEM OF FOOTWEAR, to start

from scratch and is currently one of the leaders in its market ....