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Presentation Babystep.tv for mobile providers
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Babystep.tv for mobile providers
October 2014
We see a problem
Nobody teaches how to be a parent
Young parents spend significant time looking for information
Parents want the best for their children
Our solution
1 VIDEO 1 MINUTE 1 TIP
Quality product
Tips created by our international team of experts
and scientists
Babystep.tv’s Executive Producer is a 2013 Oscar nominee. Filmed in San Diego, USA
Content Video
Babystep.tv’s goal
Share knowledge about children’s development to every parent across the world with children under 6
years old
Languages:English, Korean, Russian, Chinese, Japanese, French,
German, Portuguese, Spanish
Global launch in 2015Babystep.tv now:
English/Russian version site, production work in USA, more 50 videos in 2 languages
January 2015:
APP: iOS, Android, Windows Phone, Samsung Smart TV, 9 languages
1-3Q 2015:
Produce 1000 videos for age 0-6
One documental film about the latest discoveries with the leading scientists
Producing content for Babystep cable TV
Business model
Users buy a subscriptionBabystep.tv sends 2 videos every week
3 months
$9.90
6 months
$18.90
12 months
$34.90
Subscription price
Conveys videos and rights to sale videos to the period of cooperation.
Sets the value of the subscription.
Sale and promotes subscription for its database.
Subscription for content
Mobile provider
Users subscribe to videosThe volume of sold subscriptions shares between babystep.tv and Internet portal 50%/50%
Benefits of cooperation for the mobile operator: Monetization of the most active audience of smartphone users
(according to AOL research 2013)
