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Presenting a Business Idea
Georgi Kadrev, StockPodium
Disclaimer! about Presenting
• It's Not Everything • but it's Important!
• Don't count Only on it• but don't Ignore it!
Communication Effort
• Informational• Clear to Everybody• Concise• Confident• Well Thought-out• Good Logical Flow
Why do we present?
• Engage Investors• Attract Clients + Partners• Share to get Feedback• Fascinate the Audience :)
• *In general – to sell• **Current is an educational
Sample! Structure
• Short! Intro• Problem• Product + Magic• Revenue Model• Market / Opportunity• Status / Traction• Strategy• Needs and Call to Action• *Not a Business Plan!
Various Time Formats
• Elevator Pitch 1-3 min
• Brief 5-8 min
• Business Basics 10-15 min
• Detailed 30+ min
Presentation Speed
• Don't rush it• Vary slightly• Pause to put a stress• Measure in advance• It's +10-30% when “live”
• Progress bar is helpful
The Content Flow
• Tell a Good Story• Ask yourself “So What?”• No Burning Questions• Be Aware of the Audience!• Don't educate them• Don't restate the Obvious!
Presentation (Visuals + Formatting)
• Homogenous• Clear, Open Space• Attention Catchy• Perceivable in a Glance!• Images, Simple! Charts• Avoid lots of Text!• Large Font Size!
8 pt10 pt12 pt16 pt
24 pt32 pt
48 pt
Homework Preparation
• Write the Speech• Iterate the Wording• Imagine the Situation• Think of Questions• Learn s.th. about the audience!
Before Stage Preparation
• Be on time• Check your gadgets!• Turn IMs off :)• Get to know some people• Relax, but don't get asleep• Think Positive• Let it go!
Handling Q&A
• First, Understand!• Straight to the point• Do it briefly• Don't take it Personal• Be Honest!• Give Respect• Prepare in Advance!
Advanced Techniques
• Ask a Question• Tell something Funny• Be Emotional• Be Manipulative
• *Should be Confident!
Team Presentations
• Stay Focused• Avoid extra Familiarity• Wait Others during Q&A
• *Don't Blame :)
Showing a Demo / Prototype
• Wow Features• Test in Advance!• Good to start with
In Conclusion
• Tell a “Good Story”• Leave a (single) Message• Be Confident• Be Yourself
• Iterate!• Gain Experience
www.fotolia.comwww.photoxpress.comDiana Rusevawww.stockpodium.com
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