Procter & Gamble

Aziz Ur RahimIqra University Peshawar

®


Scheme of Presentation.

Company at a Glance.

History of P&G

Brands & Products


COMPANY AT A GLANCE.

P&G is a recognized leader in the development, distribution and marketing of superior Fabric & Home Care, Baby Care, Feminine Care, Family Care, Beauty Care, Health Care, and Snacks & Coffee products..

Touching lives, improving life.



HISTORY IN BRIEF


Touching lives, improving life

As background, the Procter & Gamble Company manufactures and markets consumer products.

Two billion times a day, P&G brands touch the lives of people around the world.

The Company markets nearly 300 brands – including


Global Operation


The P&G community consists of over 138,000 employees working in over 80 countries worldwide. What began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in over 180 countries


Management Staff



History


History

*1837 William Proctor Immigrated from England and James Gamble from Ireland.

*Candle Maker, Soap Maker.

*Leadership Agreement 31 October 1837.

*Sales 1859 $1 Billion.


History

*1915 Out side the United States in Canada.

*1926 Camay Soap Introduced.

*1946 Washing Powder Tide.


*1961 Pampers was Introduced by P&G.

*1992 Fastest growing Shampoo.

*P&G has 300 Products.


P&G Facts

*665,000 Pentene Products sell every day.

*300 million clothes washed every day.

*77 million women use Olay.

*Putting smile over 150 million faces crest.

*First five billion dollar brand.



Brands and products

Billion-Dollar Brands

Consumers around the world choose P&G products about 30 million times a day and use P&G products nearly two billion times every day.


Product at a Glance




Products Pie Chart


Global Historical Timeline (Procter & Gamble 1837-2008)



Crisco Introduced

$350 m



P&G Business Operations


P&G In Pakistan


P&G Brands In Pakistan

A Company Build on Innovation.


CHANNELS OF DISTRIBUTION

Distributor to whole seller

Whole seller to retailer

Then they changed the way the grocery trade operated by hiring 450 sales men to

directly sales to the retailer

