Product differentiation in Indian Market

By Arbaaz Khan

MBA 1st A

Product Differentiation In Indian Market

Product differentiation

Product differentiation is a business level

strategy in which firms attempt to create

and exploit differences between their

products and those offered by competitors.

These

differences may lead to competitive

advantage if customers perceive the

difference and have

a preference for the difference.

Basis of product differentiation

Form : Many products can be

differentiated in form – the size, shape, or

physical structure of a product.

Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabilityReliabilityReparabilityStyle

Features : Most products can be offered

with varying features that supplement their

basic function.

Basis of product differentiation Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabilityReliabilityReparabilityStyle

Digital Twin Spark Plug  Ignition.

Customization : Marketers can

differentiate products by making them

customized to an individual.

Mass customization is the ability of the

company to meet each customers

requirement – to prepare on a mass basis

individually designed products, services,

programs and communications.

Basis of product differentiation Basis FormFeaturesCustomizationPerformance Quality Conformance qualityDurabilityReliabilityReparabilityStyle

Performance quality : is the level at which

the product's primary characteristics

operate. Most product are established at

one of four performance levels : low,

average, high, or superior.

Basis of product differentiation Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabilityReliabilityReparabilityStyle

Daag achhe hain

Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabilityReliabilityReparabilityStyle

Conformance quality : is the degree to

which all the produced units are identical

and meet the promised specifications.

Basis of product differentiation

Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabilityReliabilityReparabilityStyle

Durability : is a measure of the product`s

expected operating life under natural of

stressful conditions, and a valued attribute

for certain products .

Basis of product differentiation

Har nirmaan ki jaan

Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabi l i tyReliabilityReparabilityStyle

Reliability : is a measure of the probability

that a product will not malfunction or fail

with in a specified time period.

Basis of product differentiation

Its more than just oil. Its Liquid Engineering

Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabi l i tyRel iabi l i tyReparabilityStyle

Reparability : is measure of the ease of

fixing a product when it malfunction or fails

Basis of product differentiation

Basis FormFeaturesCustomizat ionPerformance Quality Conformance qualityDurabi l i tyRel iabi l i tyReparabilityS t y l e

Style : describes the product`s look and

feel to the buyer .

Basis of product differentiation

conclusion

As India is one of the most populated and

developing country with most of the people

living in the middle class status, the needs

of these customers are:-

Durability

Features

Performance quality

Style

All the above with an affordable price

range .

That is why these are the most common

basis of product differentiation in India.

THANKS