21
You Have A LinkedIn Account Now What?! Lisa Miller, UOP Faculty, LMFT

Professional Benefits of Linkedin

Embed Size (px)

Citation preview

Page 1: Professional Benefits of Linkedin

You Have A LinkedIn Account

Now What?!Lisa Miller, UOP Faculty, LMFT

Page 2: Professional Benefits of Linkedin

Learning Objectives

Highlight professional strengths and uniqueness directly onto participants LinkedIn profile

Develop online networking skills by making the right connections and joining professional groups

Learn how to increase profile visitors by posting articles or status updates

Learn about important privacy setting options.

Page 3: Professional Benefits of Linkedin

The Basics

Headshot

Headline

Summary

Experience Including Recommendations

Page 4: Professional Benefits of Linkedin

Profile Example

Page 5: Professional Benefits of Linkedin

Headshot

Use a professional that will help you look your best

Wear comfortable clothes that are new or look new

Avoid alcohol and/or drugs the day of or night before photo is taken

Drink lots of water and be well rested

Page 6: Professional Benefits of Linkedin

What Not To Do!

Page 7: Professional Benefits of Linkedin

Headline

Found directly under your name

This is your professional identity

Hook the reader! Don’t just list your most recent position

Use key-words for search engine optimization

Page 8: Professional Benefits of Linkedin

Headline Examples

CA LMFT, Certified Trauma Consultant, Professor, Art Therapy Community Organizer

Founder & CEO, Speaker, Product Design & Development, Change Agent

Social Media and Content Marketing, Author,

Page 9: Professional Benefits of Linkedin

Summary

Never leave this section blank!

Write in the first person.

Use this as an opportunity to utilize even more keywords for search engine optimization.

Add website link, blog link, or links to your other professional sites.

Upload examples of your work using media (pictures, flyers, video).

Page 10: Professional Benefits of Linkedin

Experience

This is your online resume

You can directly input information into LinkedIn OR you can upload an already completed resume.

Describe job duties

Include strengths and accomplishments

Seek out recommendations for each position

Page 11: Professional Benefits of Linkedin

Experience: Getting Recommendations

Best way to get recommendations is to give them!

Once you have written for them ask them to return the favor.

You manage all recommendations and can accept/decline as necessary.

Remember that your professional reputation is tied to the person.

Page 12: Professional Benefits of Linkedin

Powerful Recommendations

Page 13: Professional Benefits of Linkedin

Recommendation Writing Tips

Grab readers attention

Describe your relationship

Share stand out traits/strengths

Insight into their personality

End with a short, sweet, solid statement to seal the deal

Page 14: Professional Benefits of Linkedin

Powerful Recommendations

Page 15: Professional Benefits of Linkedin

Networking

Connect with current and former colleagues

Follow company’s that you have a business relationship with or would like to eventually work for

Join LinkedIn Groups related to your business or future career interests

Page 16: Professional Benefits of Linkedin

Groups

Page 17: Professional Benefits of Linkedin

Companies

Page 18: Professional Benefits of Linkedin

Stay Visible

Share articles and videos of interest

Post status updates about business and/or professional success

Participate in discussions

Connect your other professional social media sites

Page 19: Professional Benefits of Linkedin

LinkedIn Privacy Settings

Public Profile To restrict what viewers see go to the

Profile Settings section and uncheck the profile features that you don’t want displayed publically.

Feed visibility Visible to everyone, only those in your

network, only direct connections, or nobody (feed won’t be displayed).

Page 20: Professional Benefits of Linkedin

LinkedIn Privacy Settings

Twitter Settings Go to profile settings and chose twitter

settings.

Add/Remove twitter accounts and decide what tweets you want to share. Hashtag #in allows only these updates to

feed into twitter.

Page 21: Professional Benefits of Linkedin

Questions/Comments