CRISTAL LAB 2013BRAND ENTERTAINMENT & CONTENT SUMMIT

MARKETING INNOVATION & DATA FORUM

Last update 13/12/2013

wedneSdAydecember11

1:00pm Jardin AlpinOpENING CRISTAl lUNCH

2:00pm Private sessionMEDIA CRISTAl ACADEMy DElIBERATIONSFor members only

In the honored presidency of Mauricio Sabogal, Global CEO - BPN Mediabrands

3:00pm - 4:30pm AuditoriumBRAND ENTERTAINMENT & CONTENT SESSIONCrEAtivity & CONtENt CrEAtiON Opening speechby brent Poer – ceO, Liquidthread North America

Golden Moustache, entertainment for brands/ Golden Moustache – Sandra Albertolli, business development director& M6 Web – Adrien Labastire, deputy managing director and Golden Moustache - Founder

Celebrities & media performances: a new love story/ ZAM Agency – céline Saint-remy, Associate director

Where does creativity come from?/ youlovewords – Grégory Nicolaïdis, ceO

Digital Content: What does the future hold?/ Havas Media – michaël bernier, Innovation director

4:30pm - 6:30pm AuditoriumMEDIA SESSION

Display is dead, long live the display! / Sri panel moderated by Thierry Amar, President – Offremedia

with- Horyzon Media – eric Aderdor, managing director (SrI President)- Orange Advertising – Sophie Poncin, deputy director(SrI Administrator)- Microsoft France – erik-marie bion, director of the Advertising& Online division (SrI Administrator)- M6 Publicité Digital – Nicolas Thorin, managing director(SrI Administrator)- yahoo! – mikael Willmouth, commercial director Agency business (SrI member)

The key of success of consumer magazine / Mediapost Publicité – eric Trousset, managing director in charge of research and marketing& QualiQuanti – daniel bô, ceO and Founder

Defining branded content for the digital age/ BCMA – Andrew canter, ceO (UK)

One wrong move - book launching campaign, the seduction journey of the consumer by building a fictional world/ talent Agency for Advertising – meirav Oz, ceO (Israel)

Integrated partnerships : content marketing exploiting multiple platforms and stakeholders/ MEC – chantal rickards, Head of Programming branded content emeA (UK)

CLOSiNG kEyNOtE SESSiONBuy with a good vibe/ BPN Mediabrands – mauricio Sabogal, Global ceO (US)

7:00pm Cristal Business Club & BarCOCKTAIl

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8:00pm Auditorium

AwARDS CEREMONy - MEDiA

9:30pm Le ChabottéCRISTAl DINNER

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11:30pm kU-DE-tACRISTAl pARTy DJ SET

10:00am - 11:30am vivaldiMARKET RESEARCH SEMINAR

ACADEMiC StUDiES1st Barometer (2012 vs 2011) of the M&A operations in the Communication & Marketing Digital sector in France/ APM Corporate Finance – Stéphane Amis, Associate

Kantar Media intelligence Observatory : advertising & digital/ kantar Media – denis Gaucher, managing director europe with corinne In Albon, marketing director& Sophie Le barazer, marketing director deputy

How to highlight the culture of brand?/ QualiQuanti – daniel bô, ceO and Founder

6th edition of Dufresne Corrigan Scarlett’s Advertising Innovation Observatory «Going further onconsumer’s perception of innovative campaigns»/ Dufresne Corrigan Scarlett – Alain roussel, President, iNfluencia – Isabelle musnik, managing editor and OpinionWay – Hugues cazenave, ceO

11:30am - 1:00pm vivaldiBECS* SESSION

NEW viSiONCreating Data Driven Programming/ yahoo! Studios – Paul cochrane, Head of entertainment (US)

Beyond the buzzwords #innovation #brandcontent and #strategicplanning: intelligence brought to strategy/ UDECAM panel with- Moxie – Thomas Jamet, President- Aegis Media – Gwen raillard, delegate director- Mediacom – Grégoire Garrel, content director

Stop telling the truth!/ Wonder – Glen condie, ccO (Australia)

1:00pmCRISTAl lUNCH La Laiterie

pRIVATE BECS lUNCH La Montagnette

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2:30pm - 4:00pm AuditoriumBECS SESSION

DiGitAL, WEB & SOCiAL MEDiAmoderated by Ted cohen – managing director, tag Strategic (US)

Ad(d) social on TV/ tF1 Publicité – bertrand Nadeau, commercial director 361

Cats are NOT over/ We Are Social – Sandrine Plasseraud, managing director France

Social Media and Data driven marketing/ Socialyse Havas Media Group – Frédéric Saint-Sardos, managing director

Clever Usage of Music & Sport in Digital Advertising/ Warner Bros. – Lori Feldman, SVP brand Patnerships & commercial music Lic. (US)

ThuRSdAydecember12

4:00pm - 4:30pm AuditoriumpIlOT SHOwCASE SESSIONSMEEtiNG BrANDS: OriGiNAL WEB PrOJECtS SHOWCASE

4:30pm - 6:30pm AuditoriumBECS SESSION

LEADErS’ CONFErENCEPros and cons of the increasingly interconnected marketplace from the point of view of a storyteller/content creator/ Group M Entertainment Worldwide – Peter Tortorici, ceO (US)

2nd edition of the Brand Entertainement & Content inspirational panel What's new/what's coming up?/ Panel hosted by ben Silverman – ceO, Electus (US)moderated by doug Scott – President, OgilvyEntertainment (US) with

The revolution will be on every screen: transforming content & advertising for the next generation

- erin mcPherson – VP & Head of Video Programming and Originals, yahoo! (US)

Content & Data- Olivier Abecassis – managing director, etF1 & WAt tv

Programming your brand: Turning content into a campaign - John rosenberg – President, g-NEt

- david Freeman – co-Head of brand coverage, Creative Artists Agency (US)

7:00pm Cristal Business Club & BarCRISTAl COCKTAIl

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8:00pm AuditoriumAwARDS CEREMONy

iNtEGrAtED / CONSUMEr MArkEtiNG / BrANDENtErtAiNMENt & CONtENt / SCriPtWritiNG CONtESt

9:45pmCRISTAl DINNER Pilatus

pRIVATE DINNER Le Genépi

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pRIVATE DINNER La Cabane Des Bûcherons

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11:30pm kU-DE-tA

CRISTAl pARTy DJ SET

fRIdAydecember13

9:00am - 12:30pm AuditoriumBRAND ENTERTAINMENT & CONTENT SUMMIT

BrUNCH

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9:30am Auditorium

Opening speechThe new challenges of Branded Content. From a buzzword to a real strategyby Thomas Jamet - President, moxie Paris

BrANDS & MUSiCmoderated by Ted cohen – managing director, tag Strategic (US)

The power of sound applied to brand equity/ Sound value – Olivier covo, ceO

Film music, from the big screen to the TV screen/ Startrec – Alex Jaffray, Producer

The La Redoute case study: The art of being awesome with music/ Sizzer Amsterdam – marcel Wiebenga, music Supervisor & New business developer and drebika riyadh,music Producer (Netherlands)

Music & Advertisement: Dos & Dont’s Showcase of the best and worst cases in music for adverting./ Creaminal – Jaco Zijlstra, music Production & clément Souchier, music Supervision

SPOrtS & ENtErtAiNMENtSPECIAL ANNOUNCEMENT - Cristal Sports Marketing Awardwith- Cristal Festival – christian cappe, Founder & managing director- Havas Sports & Entertainment – Lucien boyer, President & Global ceO

#FuelYourFire? Breaking conventions in F1 sponsorship with Burn & Lotus/ Havas Sports & Entertainment, Formula 1 & Burn Case StudyWith- Lotus F1 – eric boullier, Team Principal- Havas Sports & Entertainment – Lucien boyer, President & Global ceO- the Coca Cola Company

12:00pmSOCiAL tvCreation of a new kind of TV: the Tweet series. What Ze Teuf, with We Love Cinema on D8with- BNP Paribas – bertrand cizeau, deputy director brand, communication & Quality- Le Douze – matthieu reinartz, Founder- Canal+ régie – bastien Lanson, director Special events & Sponsoring and Vincent Salini, director digital business

Back to roots to face the future

/ BiM Agency – david Gaudry, co-founder

12:30pmMEDiA & POLitiCSPublic & Political Communications: Yesterday, today and tomorowmoderated by Jeannette bougrab – Journalist and former Secretary of State for Youth & community Lifewith- Havas – Jacques Seguela, VP- Conseil National du Numérique – benoit Thieulin, President- Emakina – manuel diaz, ceO

part of

1:00pmCRISTAl lUNCH La Laiterie

pRIVATE wOMEN CRISTAl ACADEMy lUNCH Le LanaTrends & Insights: How new identity markers «make up» for IMC?ipsos – Françoise Hernaez Fourrier, Advertising Trends & Insights director

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pRIVATE ADVERTISERS GRAND JURy lUNCH Le Saint roch Sponsored by

2:30pm Private sessionDElIBERATIONS ADVERTISERS GRAND JURy - GlOBAl lEADERSHIp COUNCIl -JOURNAlISTS JURyin the presence of the Jury Presidents

2:45pm - 6:00pm AuditoriumMARKETING INNOVATION & DATA FORUM Opening speechBig Data Marketing, myth or reality? Perspectives & Evolutionsby Gilles babinet - President, captain dash & eU digital champion

iNNOvAtiON: FrOM SAN FrANCiSCO tO COUrCHEvEL

Innovation through technology/ Havas Worldwide London – michael Olaye, Head of Tech and Innovation

Design thinking: a powerful innovation driver/ Betwin Consulting – Suzana Perta Gorea, managing director

BiG DAtA, EvEryBODy tALkS ABOUt itAttribution: where credit is due ?/ Quantcast – Franck Lewkowicz, General manager France

Big Data: a buzzword, that’s all folks! Everyone talks about Big Data, but what issues behind the buzzword? Technology and algorithms, the key to survive the deluge of datas/ Performics France – Pierre emmanuel cros, managing director& Olivier deletombe, deputy managing director

Big Data begins at home: Brands testimonials/ radiumOne – Frédéric bellier, managing director Francewith- Warner Bros. Entertainment Group – michael Nathan, director digital marketing & ecommerce- BNP Paribas – Ariel Steinmann, Head of digital marketing - Online bank and Hello bank!

WHAt DOES it LOOk LikE ON DAtA PUBLiSHErS’ SiDEWhy publishers must keep their Data to create value and sale audience?Panel hosted by nugg.ad and moderated by Augustin Decré, managing director Francewith- Horyzon Média – eric Aderdor, ceO & Sri - President- La Place Média – Fabien magalon, managing director- Amaury Médias – Arthur millet, digital director & Sri - Vice-President- Médiaprism – Philippe Leblanc, data development manager- Figaro Médias – François dufresne, deputy managing director

tOMOrrOW’S DiGitAL ECONOMyDevelopment perspectives of the new digital economy in EuropePanel moderated by Gilles babinet – President, Captain Dash & eU digital championwith- Orange Digital – Stéphanie Hospital, executive Vice-President- Conseil National du Numérique – benoît Thieulin, President- Accenture – christian Nibourel, President France & benelux- Nextradiotv – Alain Weill, ceO

CLOSiNG kEyNOtE SESSiONMagister conference/ twitter – Katie Jacobs Stanton, VP & Head of International Strategy (US)

4:30pm vivaldi#DRINK&DATE…AND FEEl GOOD!Share a drink and meet communication directors of major causesIn presence of - Isabelle chebat, FIdH- david Germain, Salvation Army- catherine monnier, Fonds Addie- claire O’meara, FNH- béatrice du retail, Perce Neige- christine Tabuenca, Sidaction

5:00pm - 6:00pm vivaldiCRISTAl BOOK ClUB: MEET THE wRITERSmoderated by Patrick Poivre d’Arvor, Journalist & Writer

/ « Merde à la déprime » by Jacques Seguela, VP – Havas/ « Les nouveaux défis du Brand Content » by Thomas Jamet, President – Moxie/ « Generation Y et Luxe » by eric briones – Darkplanneur

7:00pm Cristal Buisiness Club & BarCRISTAl COCKTAIl Sponsored by

8:00pm AuditoriumAwARDS CEREMONy

DiGitAL & MOBiLE / DESiGN / Pr / PrODUCtiON / WOMEN CriStAL 2013

10:00pmCRISTAl DINNER Le ku De ta / Le Dénali

ORANGE DINNER - ADVERTISERS GRAND JURy Chabichou Sponsored by

11:30pm Le ku De ta

CRISTAl pARTy DJ SET

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SATuRdAydecember14

9:00am - 12pmMARKETING INNOVATION & DATA FORUM

iNNOvAtiON BrUNCH

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9:30am AuditoriumOpening speechMedia revolution : Brands survival manualby raphaël de Andreis - ceO, Havas media Group France

The future of brands as media/ Scoop.it! – Guillaume decugis, co-Founder & ceO

viDEO kiLLED tHE ADvErtiSiNG StArVideo advertising trends for 2014 - crack the code of social video sharing/ Unruly – dorota Smaggia, managing director France

Reach Now: Turn the web into a TV channel!/ StickyADS.tv – etienne bodel, Associate director media & marketing

From creation to mediaplanningPanel moderated by Antoine duartewith- Ebuzzing Group – Pierre chappaz, ceO - Advideum – Julien Leroy, Founder- M6 Publicité Digital – Nicolas Thorin, managing director Synchronised TV ad broadcasting on all-screens in a multi-tasking world: Audio-visual mediaplanning revolution in 2014?/ Advideum – Julien Leroy, Founder

What are the drivers & KPIs of engagement?/ Ebuzzing Group – Pierre chappaz, ceO

BULLSEyE: DAtA tArGEtiNGFrom mediaplanning to audienceplanning/ Weborama – Arnaud caplier, chief data Officer

Big Data in the media mix/ rocketfuel – eric clémenceau, managing director France

12:00pm - 1:00pm AuditoriumAACC CUStOMEr MArkEtiNG SESSiONCatch me if you can - the new rules of targeting Big Data, ePrivacy: threat or opportunity for brands?How customer marketing agencies guide brands?Panel moderated by Isabelle musnik, chief editor – influenciawith- AACC Customer Marketing – catherine michaud, President- Criteo – Grégory Gazagne, managing director europe- EtO Groupe Publicis – Yan claeyssen, managing director & VP AACC Customer Marketing

Followed by COCKTAIl « COOKIES à GOGO »in the Cristal Buisiness Club & Bar

1:00pmCRISTAl lUNCH La Laiterie

STARCOM ADVERTISERS GRAND JURy lUNCH Le Denali

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2:45pm - 6:30pm vivaldi

MARKETING INNOVATION & DATA FORUMBiG (DAtA) iS SCAry, SMALL iS BEAUtiFUL When small nuggets are key in the consumer engagement and generate big resultsPanel with- Wunderman – Philippe bonnet, ceO Group France - Unruly – dorota Smaggia, managing director France- EtO Groupe Publicis – Yan claeyssen, managing director & VP AACC Customer Marketing

PrivACy: COOkiES ArE NOt ONLy FOr CrAviNGSmoderated by david Abiker, Journalist - Europe 1

Open Data : a driver for transparency, democracy and economic efficiency/ Havas Media – Irène Labus, Analytics director

What about privacy in a DMP centric world?/ Ezakus Lab – christophe camborde, co-Founder & ceO

/ iAB France – Jérôme de Labriffe, President

BEttEr DAtA, BEttEr DECiSiONSHow Big Data from telco operator can bring value to marketers and media strategists? Find out use cases and what type of Data is at stake?/ Orange – Ludovic Lévy, VP data monetisation

Better data & digital standards for programmatic branding

/ nugg.ad – Karim H. Attia, ceO & chairman brand Advertising committee iAB Europe (Germany)

Put the Data at the heart of human experience/ Starcom France – Armel bursaux, data & Analytics director

Data-driven marketing delivers enterprise wide value - results of the Teradata eCircle survey/ teradata eCircle – raphaël Savy, country manager France

Empowering the upside of viewable impressions/ ComScore – Scott Joslin, VP International Advertising effectiveness (UK)

AD EXCHANGES - SUPPLy SiDERTB Marketplaces do they create value?Panel moderated by richard menneveux, Founder - Frenchwebwith- Google – Gérald Sauvageon, Head of Publisher/entertainment- Adverline/the Place to Bid – Philippe Framezelle, media manager of the Sales House- La Place Media – Fabien magalon, managing director- StickyADS.tv – Gilles chetelat, cOO & co-Founder- nugg.ad – Augustin decré, managing director France

AD EXCHANGES - DEMAND SiDEWhy mobile RTB is on your 2014 agenda - Brand testimonialPanel moderated by richard menneveux, Founder - Frenchwebwith- tradelab – charles Gros, Founder & Owner- radiumOne – Frédéric bellier, managing director France- Microsoft – Alexandre Vasseur, marketing communication manager Windows Phone Social TV: insights for Advertisers/ Mesagraph – Sébastien Lefebvre, ceO

NAtivE ADvErtiSiNG - GivE ME A DEFiNitiONWhy Native advertising is the opposite of porn?Panel moderated by Antoine duartewith- Amaury Medias – Arthur millet, digital director & Sri - Vice President- Adyoulike – charles deffontaine, cmO

- Huffington Post – Tessa Gould, director Native Advertising Products- BuzzFeed – Keith Hernandez, executive director, International Sales & Strategy (US)

7:00pm Cristal Business Club & BarCRISTAl COCKTAIl

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8:00pm AuditoriumClOSING AwARDS CEREMONy

FiLM / PrESS / rADiO / PriNt / PriNt CrAFt / OUtDOOr / FUtUrE iS NOW /

SpECIAl AwARDS FEStivAL GrAND CriStAL / ADvErtiSErS GrAND CriStAL / LEADErSHiP GrAND CriStAL / JOUrNALiStS GrAND CriStAL / LUXUry CriStAL / ASiA PACiFiC /NG’ADS CriStAL by

10.00pm Chalet de PierresClOSING DINNER

11:30pm kU-DE-tACRISTAl pARTy DJ SET

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