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PureTrip
A New Zealand Tourism Operator
PureTrip
www.puretrip.co.nz
MAKE YOUR DREAM COME TURE
PureTrip
Our Team
Wen Yunjia• ID:20151
928
Shui Yongjia
• ID:20151897
Qian Feng• ID:20151
912
Li Ke• ID:20092
306
Ma Jinjun• ID:20160
417
PureTrip
AgendaConcept
Product
Market
Social Media
PureTrip
Concept
Customized
Group
43280Opportunity
PureTrip
Customized travel with personal photographer
Product – Tailored travel
PureTrip
PURE
Brand Architecture
PURE.love
PURE.adventure
PURE.luxury
Current
Future
Future
PureTrip
Shanghai, 23 million peoplePer capita GDP: $16,553 US dollar
Niche market
PureTrip
Extreme sports enthusiastsYoung Couple Wealthy People
2.6 million 25~29 people in Shanghai
Niche market
2016 Grow with our customer 2046
PureTrip
Brand Leverage of New Zealand
Brand Leverage
PureTrip
Brand Leverage
• Pure environment and simple lifestyle
What is pure?
• Honeymoon-Pure Love• Conventional Travel-Simple Lifestyle
pressure dropping.
How to leverage ?
PureTrip
Social media – Target & Channel
Target
Channel
PureTrip
Social media - Tactics
Accurate Ad Push
Share Experience
Viral marketing
Interacting with customers
PureTrip
References• Bureau of Statistics of Shanghai. (2015). The People’s Gender and Age Composition of the Sixth
Chinese Papulation Census. Retrieved from http://www.stats.gov.cn/english/statisticaldata/AnnualData/
• Coza, D. (2015, January 26). Why And How Travel Agents Should Use Social Media. Retrieved from http://tts.com/blog/why-and-how-travel-agents-should-use-social-media
• FutureBrands, (2015 ). Country Brand Index 2014-15. Retrieved from http://www.mbl.is/media/84/8384.pdf
• Gartner. (2016). Gartner for Marketers INSIGHTS. Retrieved from https://www.gartner.com/marketing/social-marketing/
• Hurun Report. (2015). China Ultra High Net Wealth Report (2014~2015). Retrieved from http://www.hurun.net/en/Research.aspx
• Statistics NZ. (2016). International Visitor Arrivals to New Zealand: December 2015. Retrieved from http://www.stats.govt.nz/browse_for_stats/population/Migration/international-visitor-arrivals-
dec- 15.aspx• Tan, L. (2012, November 21). Chinese star's wedding boon for tourism. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10848887• Tourism New Zealand (2011) Retrieved from http://www.tourismnewzealand.com/about/what-we-
do/campaign-and-activity/
PureTrip
Thank You!
Welcome to PureTrip!
纯境旅程梦想成真
