QR Codes and Mobile Websites

Brown Bag SeminarQR Codes for Your Business

Brown Bag Seminar

“Your Website is a Dinosaur…Smart Phone Users Can’t read it!”

Mobile Phone Fun Facts• In the US, over 96% of the population has a mobile phone!

• In fact, mobile is bigger than Google & Facebook…Combined!• 33% of Americans Use a Smart Phone today, ¼ of which don’t

own a desktop computer to find your company – WTOP 107.7

• Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage.

• Yet less than 1% of all businesses have a mobile-ready website. Chances are high that this includes your website.

• Hewlett Packard (HP) buys Palm for $1.2 Billion in 2010

QR Codes & Mobile Technology in the News

• Toys R Us ramps up holiday mobile strategy via QR code integration – Toys R Us is proving that it is a force to reckon with in the mobile space via a

new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them.

• Applebee’s franchisee increases lunch sales by 9.8pc with QR codes – Restaurant chain Applebee's Neighborhood Grill and Bar is using QR codes on

tabletops as part of a multichannel campaign to promote its quick lunchtime service.

• Papa John’s exec: QR codes are best way to bridge digital to print – A Papa John's executive at the Mobile Shopping Fall conference said that QR

codes are the best way to bridge digital to print, connecting consumers with interactive content within a static medium.

What we will cover today– What is a QR code and what can it do?– Who is using them & are they for you?– How do I create, scan, use and track a QR Code?– Mobile websites vs. Traditional websites– Marketing Ideas using QR Codes and Mobile

Websites– Collective Brain Storm

What we will cover today– What is a QR code and what can it do?

– Who is using them & are they for you?

– How do I create, scan, use and track a QR Code?

– Mobile websites vs. Traditional websites

– Marketing Ideas using QR Codes and Mobile Websites

– Collective Brain Storm

What is a QR code?

• QR = Quick Response– QR codes are popping up everywhere. When a prospect takes a picture of

the code with their camera they get an instant text message, link to your mobile site, coupon or whatever you’re offering.

– The great thing is, done right, your contact information stays on their phone and you capture a new lead. All in seconds!

• Holds more information than a standard barcode

• Can be printed on anything• User needs a smart phone and reader

What can QR codes do?• Add them to any print advertising, sign, flyers, posters, invites,

TV ads etc containing:– Product details– Contact details– Offer details– Event details– A coupon– Twitter, Facebook, Linkedin, YouTube– Link to your Web or Mobile Website

What we will cover today– What is a QR code and what can it do?

– Who is using them & are they for you?

– How do I create, scan, use and track a QR Code?

– Mobile websites vs. Traditional websites

– Marketing Ideas using QR Codes and Mobile Websites

– Collective Brain Storm

Who uses them?

• Smart phone users with QR code readers• Target, Chevrolet, Starbucks, Best Buy, Ralph

Lauren, Coca Cola, and FastSigns are all using QR codes in their campaigns

• If your customer is “tech-savvy”, you should be using QR codes

Is This Your Target Market?

62% of QR clickers are over35 years old

82% have an annual income over $50,000 with 50% making over $100,000/year

What did you use the QR code for? 52% said to get more information

What we will cover today– What is a QR code and what can it do?– Who is using them & are they for you?– How do I create, scan, use and track a QR Code?– Mobile websites vs. Traditional websites– Marketing Ideas using QR Codes and Mobile Websites– Collective Brain Storm

How do I create a QR code?

• Determine the information you would like to present• Mobile websites or landing pages are ideal• Visit the following website to input this information and generate

the code: http://qrcode.kaywa.com , www.delivr.com or http://www.beqrious.com/generator

• Save the code

How do I scan a QR code?

• Grab your smart phone• Open the QR code reader• Point it at the code• Snap a picture of the code• You are redirected to the destination

Where do I get the scanner?

• FASTSIGNS® QR code reader assistant– Text FSQR to 368674 – Receive a message with link to the tool– Follow the link– Select a reader and download

How do I use this?

• Print the phrase, “Text FSQR to 368674 (DOTORG) or visit fsqr.org for a QR Code Reader for your phone” under any QR code to help your customer use this technology


What does your company look like on a Mobile Phone?

http://m.fastsigns.com/575

http://www.fastsigns.com/575-springfield-va

Mobile vs. Traditional Website!

• Mobile websites– Vertical scrolling– Simple navigation buttons– Photos and text sized for mobile device– Easily viewed on all mobile devices

Easy to use Navigation

What we will cover today– What is a QR code and what can it do?– Who is using them & are they for you?– How do I create, scan, use and track a QR Code?– Mobile websites vs. Traditional websites– Marketing Ideas using QR Codes and Mobile

Websites– Collective Brain Storm

Mobile QR Barcode Tactics• Offers & Coupons

• Opt-In/Registering

• Insider Deals

• Reviews

• Sharing

• Contests or Sweepstakes

• Email, Websites, Mobile Websites

Best Practices for Mobile QR Code Campaigns

• Integrate mobile barcodes into existing digital & traditional media

• Focus on consumer education• Ensure consumer privacy• Ensure campaigns are fully tested• Utilize global, open standards, not proprietary

technologies or codes• Define your expected results• Have fun!


I don’t have a QR Code or Mobile website…

For More Info!

• [email protected]

• 703-513-9300

• FastSignsNoVA – Twitter

• FastSignsNoVA – Facebook

• www.fastsigns.com/575

• www.m.fastsigns.com/575

Questions?