Florida's First Coast of Golf

Florida's First Coast of Golf Florida's First Coast of Golf

Queen's Harbour Yacht & Country Club

Florida's First Coast of Golf 60 Second Commercial

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YTD Golf Rounds Played - 2013

Your Membership Dues of are part

of a $1.94 Million co-op Marketing Plan Grand Club's Golf Course's Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteEach Course will be featured 3 times in FFCG's weekly newsletter that goes to our 50,000+ opt-in database. Net Rate sharing with FFCG's Preferred Tour Operator Network for booking stay and play packages.Grand Club's Golf Course's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Hampton Golf Course'sDigital Marketing through FFCG

Dedicated page on Florida's First Coast of Golf's Website

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast50,000 Opt-In Database

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" Representation in 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements: FaceBook, Twitter Promotional participation opportunities - Media FAMS, Jaguar....

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

VISIT FLORIDA BLOG

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

28% of all visitors access site utilizing mobile devices

Visit Florida's Golf Publication

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

SportsIllustrate

dSweepsta

kes

2 million circulation26,723 entries

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

International Efforts

THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning