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Paul Bloemen (Riddervis) was the change manager of Rabobannk, in the Netherlands. He worked on the Unplugged program, a HR program aiming to provide employees with more autonomy and empowerment
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Working in the 21st century
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International service provider on cooperative organisation principle • Operating in 46 countries • 9.5 million customers around the world • 603 offices outside the Netherlands • 60,500 FTEs
Cooperative core business: 152 independent Rabobank member banks in the Netherlands • 7.5 million customers • 1,061 offices • 29,000 FTEs
Rabobank at a glance
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What’s going on?
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The workplace is changing
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Dutch broadband-penetration reaches 80% March 2009
Information travels faster
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Open information Peer to peer
Customer behaviour is changing
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24/7
Shift to mobile
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We handle work differently
Greater independence in a 24/7 economy Making optimal use of new means of communication Increasing need ‘to belong’
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Using today’s office space • Average workplace occupation has fallen to 50
percent • Peak occupation during office hours 75 percent
on average, even in operational departments
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0% 10% 20%
30% 40% 50%
60% 70% 80% 90%
100%
2000 2005 2010 2015
different time different place
same time different place
same time same place
working alone
percentage personal
performance depends on group input
Owing to different working styles, staff is increasingly working together in different times and places.
Source: Gartner (March 2006)
Growing collaboration
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Control is a utopia
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Trust
Trust
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Why Rabo Unplugged? 1. The demands of our
clients and workers are changing, we have to be able to innovate and adjust quickly
Why Rabo Unplugged
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Why Rabo Unplugged? 1. The demands of our
clients and workers are changing, we have to be able to innovate and adjust quickly
2. Therefore we need a different workstyle
Why Rabo Unplugged
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Why Rabo Unplugged? 1. The demands of our
clients and workers are changing, we have to be able to innovate and adjust quickly
2. Therefore we need a different workstyle
3. That workstyle requires different facilities in bricks, bytes and HR
Why Rabo Unplugged
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Employees have the responsibility to choose where,
when, with which resources and with who they do
their work. Corresponding with our values and focused
on the results you agreed on with your colleagues and
manager.
Central message
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Activity related, at any place and time,
collaborating and sharing knowledge, less
rules, entrepreneurship, responsibility.
Guiding principles
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Activity-related and independent of place and time
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Growth by invitation
Departments form their own transformation teams Transformation managers are linked as buddy’s and in meetings Professionals of HR, facilities and ICT work together to support them
Creation of an learning network
Workshops Movies Manuals Presentations
Supported with tooling
Testimonials It is easier to show entrepreneurship Previously
you had to ask ‘can I have remote access so I can work from home?’. Now you have it automatically.
You're more easily in touch with your customers, because you can choose your workplace near
them.
Entrepreneurship is felt more, because people have more freedom and can make their own choices.
Because you have your work available digitally always, communication is easier and you can act
more quickly.
Nobody is surprised if you arrive in the office after nine o clock, a lot of people work in the weekends,
the patterns are shifting.
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