Mr. Ratan ji Tata Chairman of TATA groups

Journey of Ratan Tata

After his parents separated in 1944, he was brought up by his grandmother and did his schooling in Mumbai,from Campion School.He received a Bachelor’s degree in architecture from America’s Cornell University in 1962. Turned down job in IBM to join his own business. In 1962 he joined Tata Group.

Ratan Tata Born- 28 December, 1937 Chairman- Tata Sons & Tata Group Chairman-

Tata Steel Tata MotorsTata Power Tata Consultancy Services Tata TeaTata Chemicals The Indian Hotels Company Tata Teleservices.

Journey of Ratan Tata

1962 – Worked at Tata Steel with other blue-collar employees.1971 -He was appointed the Director of (Nelco)1977 -He was asked to turn around the sick Empress Mills.

Contin…1991- He was appointed group chairman of the

Tata group In 2000 he shelled out $435 million for Tetley Tea, In 2002 he paid $530 million for a 46% stake in VSNL.He bought Daewoo Motor Co.'s truck unit, Daewoo Commercial Vehicle Co.for $120 million

Contin…

In 2007 Ratan Tata lead Tata Group's acquisition of British steel maker CORUS.

In 2008 Tata acquire Jaguar.

In 2009 Tata launch Tata Nano- World cheapest car.

Contin…In 2001, Tata AIG - A joint venture between

the Tata Group and American International Group (AIG) was set up

In 2009, Tata Teleservices announces pan-India GSM service with NTT DOCOMO

Personal Life

He is known to be a supporter of the traditional Parsi way of life.

Tata is single and leads a modest lifestyle in his bachelor apartment.

The US-educated bachelor lives alone with his two German Shepherds in an apartment in Mumbai.

Tata Group

The Tata Group consists of nearly 100 companies.

Multinational conglomerate.

350,000 employees.

Annual turnover of $62 billion USD.

Tata’s contribution to India’s GDP is nearly 5.5%.

60% of its revenue comes from foreign countries.

Six continents and more than 80 countries.

•Very Dignified

•Ethical

•Dependable

•Believes In Keeping Promises

•Loyal And Believes In Relationships

•Risk taker Not A Speculator

•Exemplary Leadership Qualities And A Tremendous Motivator

PERSONALITY………..

WHAT MAKES HIM A LEADER???

True Visionary

A shaky start never look back

Initially Nelco and Empress mills were failure.The two 'failures' haunted Ratan for decades.His track record was suspect but he never

looked back.

Think Big…and small as well

• While he guides the Tata Group to pick up the luxurious Hotel in New York, he's also driving the launch of the budget Ginger hotels in India

• Owns Iconic Jaguar and cheapest Nano as well

Liberalization

The group was totally unprepared for liberalization, which was knocking on the door when he took over. Ratan knew the Tatas required a radical change in mindset and he set out to work in that direction.

Strategist

• He is a deep thinker and extremely strategic. He is always 2-3 steps ahead.

• Strategically acquire Daewoo motors and Vsnl.

• Tata becomes largest Indian Conglomerate

Go Global

• His Vision is to make Tata a Global company.• He acquire Tetley Tea• He acquire Jaguar Land Rover• He acquire Corus.

Ethics

• He maintain Tata’s Tradition of work with Ethics

• Today Tata is Known for his work ethics

Risk taker-Tata corus

“The Corus deal would lead the group to bankruptcy” critics declared

Today one of the most successful acquisition.

Tata-jaguar Deal

“Tata was driving straight to disaster with the Jaguar-Land Rover deal: the brands were troubled, demand was low”

Tata went on to prove everyone wrong. The group's international acquisitions are doing well, some have started making money.

“ I observed families riding on two-wheelers—the father driving the motorcycle , his young child seated in front of him, his wife seated behind him holding a little babies. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family.

A Promise Is a Promise

TATA NANO

TATA NANO

WORLD’S MOST AFFORDABLE CAR

NEW MARKET, WHERE NONE EXISTED BEFORE.

“ Is this product three wheeler with stepney?” -Osamu Suzuki

“Rs 1 lakh car not Possible” -Hyundai

Today` Tata Nano is Reality.

Ratan Tata's pet Nano project was mired in controversy about land acquisition for the factory. After farmers in Singur, West Bengal, protested about forcible evictions and inadequate compensation, and Mamata Banerjee leapt into the fray, the Tatas pulled out of the state.

The company shifted the factory to Sanand, Gujarat.

TATA NANO FACTORY IN GUJRAT,SANAND

Tata Tea

• Had made to campaign for marketing both have different aims:-

• TO CREATE AWARENESS

• FOR ANTI- CORRUPTION

• The success its first campaign of ‘jaago re’

• Tata Tea, today launched another campaign titled ‘Aaj Se Khilana Bandh, Pilana Shuru’..

• Ratan Tata Opens Non-Profit Tata Cancer Treatment Centre

• FUNDING FOR THE PROJECT

• ALSO HOUSE A SHELTER CALLED PREMASHRAYA

• FIRST PHASE

• FREE TREATMENT OF THOSE WHO CANNOT AFFORD

TREATMENT.

• SUBSIDIZED UNDER DIFFERENT PAYING CATEGORIES

• A NOT-FOR-PROFIT INITIATIVE

Tata on 2-G Scam

• After their name in 2G scam, he is the first to come forward and asked for detail investigation. He said we are still ethical.