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GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. Key Point: Today, 41% of media consumption takes place online. Restaurant marketers must shift advertising dollars from traditional media to new media to keep up.
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Copyright © 2008 GoMobo
Recession MarketingWhat Every Restaurant Marketer Must Know by 2009
Noah N. GlassGoMobo Founder & CEO
Copyright © 2008 GoMobo
What’s Coming in 2009?
Economic recession
• Tighter marketing budget; scrutiny from CFO
• An opportunity for marketing to be the hero
*Source: Epsilon, “Epsilon CMO Survey,” September, 2008.
94% of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”*
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The CFO World View
ROI!
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Traditional vs. New Media
Traditional Media
TV, radio, print
New Media
Online, mobile
Targeted? Trackable?
No No
Yes Yes
Copyright © 2008 GoMoboSource: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates
Your Advertising BudgetAvg Media Consumption
Online 41%
34 hours per week
What % of ad budget is online?
Close the Gap
The Opportunity
Where the Customers Are
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Imagine Your POS Everywhere
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Your Website
Browsing or buying?
$NO BUYING
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Action-Oriented Ads
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Online Ordering Stats
20%new customers*
15-20% $ lift over phone orders**
Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]]) ** http://www.pmq.com/mag/20070607/heaven.php
Copyright © 2008 GoMobo
Get Their Permission
Email Marketing
• Targeted deals
• Restaurant news
• Surveys
Text Message Marketing
In a recent trial at 400 SUBWAY® restaurants, text coupons received an 8.7% response rate – as compared to 1-2% for free-standing ads.*
Source: Jamie Hatford. Texting Success. QSR Magazine.com. (March 2007)
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Reward Your 20
1
4
2
5
3
FREE!
80/20 Rule
60% choose restaurants with loyalty programs*
Stealth mode: Surprise and delightSource: www.chockstone.com/markets/restaurants
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Fans, Friends, and Followers
Engage:
Analyze:
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About GoMobo®
• Mobile and online ordering
• Text message and email marketing
• Digital loyalty
• Local online advertising
• Social media
• Data analysis
ComprehensiveSolution
Copyright © 2008 GoMobo
Copyright © 2008 GoMobo
Q&A
We’ll email you an on-demand copy of this presentation
Questions?
Call GoMobo at 646 723 4333or email [email protected]
