LIKE A PRO

REGISTER THEM

EVENT REGISTRATION IS A

NIGHT MARE

MY OBJECTIVE IS TO MAKE IT SWEET AS

PIE

HOW TO #FAIL AT

REGISTRATION

WE OVERSIMPLIFY COMPLEX DECISIONS

BAZERMAN 2002

POOR RESEARCH

MCKINSEY

BIASIF YOU DROP YOUR BIAS, YOU COULD

INCREASE RETURN

BY7%

WEAK OBJECTIVES

HBR

MISALIGNMENT IS ONE OF THE FIRST CAUSES OF

UNSUCCESSFUL BUSINESS DECISIONS

BUT WAIT, THIS IS

THE DECISION!

EVENT REGISTRATION

HOW REGISTRATION AFFECTS THE EVENT

BUDGET

MARKETING

SALES COMMS

MEALSPREFERENCESCRM

CUSTOMER SATISFACTION

!

+

YOU ARE DEALING

WITH THIS GUY

iPadArmyBadge

BlackcoffeeMic

iPhone

GoogleGlass

THE VITRUVIAN ATTENDEE: LEARN MORE ABOUT THEM HERE

HOW TO

#WIN

THE TOP 5FEATURES

CUSTOM REGISTRATION PAGE

REPORTING TOOLS

SEND NOTIFICATIONS AND UPDATES

ONLINE+MOBILE READY

OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES

1

2

3

4

5

!

HOW MANY

SUPPLIERS OFFER

THE TOP 5

93% !!

94% !!

86% !!

82% !!

77%

50%

CUSTOM REGISTRATION PAGE

REPORTING TOOLS

SEND NOTIFICATIONS AND UPDATES

ONLINE+MOBILE READY

OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES

IMPORTANT BUT OFTEN

MISSING FEATURES

OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES

!

GROUP REGISTRATION !

MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS

!

TRAVEL/HOTEL BOOKING INTEGRATION !

24/7 CUSTOMER SERVICE AND SUPPORT

77% !!

67% !!

66% !!!

27% !

51%

50%

IMPORTANT BUT OFTEN

MISSING FEATURES

OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES

!

GROUP REGISTRATION !

MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS

!

TRAVEL/HOTEL BOOKING INTEGRATION !

24/7 CUSTOMER SERVICE AND SUPPORT

77% !!

67% !!

66% !!!

27% !

51%

50%

WHAT TO CONSIDER

FREE VS

!

PAID

ELASTICITY

SIZE

PRICE IS A

B*TCH

YOU COULD SPEND

FROM $3.20 TO $16 PER $100 TICKET

PRICE IS A

B*TCH

!

COMPETITIVE IS

$3.20

PRICE IS A

B*TCH

The #WIN Point

!

MORE !

!

!

!

FEATURES !

!

!

!

!

LESS!

$3.20 PRICE $16

PRICE IS A

B*TCH

TRENDS

$

CROWD FUNDING

FAST CHECK IN

SOCIAL DATA

GROUP SELLING

CASE

STUDIES

OFFLINE TO ONLINE UCAS

WHAT: MOSTLY OFFLINE MANUAL PROCESS !RESULT: DRAMATICALLY REDUCED PROCESSING TIMES AND HUMAN ERROR

!

EASILY MANAGE DIFFERENT PRICING AND PROMOTIONS

PROVIDED BY

CLONING EVENTS BSC INC

WHAT: MOVED TO EVENT MANAGEMENT DASHBOARD WHICH ALLOWED TO CLONE EVENTS !RESULT: SAVED 10 TO 15 WORKING HOURS PER EVENT BY SIMPLY PORTING INFORMATION

PROVIDED BY

PROVIDED BY

SEGMENTATION SOCIAL CAPITAL MARKETS

WHAT: USE OF CUSTOM FIELDS TO SEGMENT AUDIENCE

!RESULT: INCREASED REGISTRATIONS FOR THE EVENT 25% YOY

provided by Eventsforce

CROWDFUNDING INTERNATIONAL JOURNALISM FESTIVAL

WHAT: LACK OF PUBLIC FUNDING

!RESULT: SO FAR 20% OF BUDGET COLLECTED

ONLINE + AT THE DOOR HEROES OF FRINGE

WHAT: USE OF ONLINE REGISTRATION TO SECURE SPOT AND PAY WHAT YOU WANT AT THE DOOR FOR THOSE SHOWING UP

!RESULT: • SOLD OVER £20K OF TICKETS

• COLLECTED EXTRA DONATION FROM THOSE WHO PREPAID ONLINE

IN

CONCLUSION

TRY NOT TO FAIL

KNOW YOUR ATTENDEE

LOOK FOR THE #WIN POINT

EVALUATE FEATURES CAREFULLY

DOWNLOAD

THE REPORT HERE

!!

eventmb.com/regreport