ReputationPLUS Rankings 2010

Reputa'onPLUS+ Rankings

The Strategic Interac.ve Research Company™ www.visioncri.cal.com

Johnson & Johnson Target Boeing Visa United Healthcare Ci.group

Kra9 General Electric Verizon Sprint Nextel Wells Fargo Halliburton

Disney Kodak AT&T Charles Schwab Aetna Goldman Sachs

Campbell’s Soup Coca Cola GEICO Novar.s Toyota BP

Home Depot Kimberly‐Clark Allstate Merck Cigna

Google Pepsico (Pepsi) Sanofi‐Aven.s E*Trade Chevron

Procter & Gamble Ford GlaxoSmithKline Time Warner HSBC

Apple IBM Pfizer American Express Merrill Lynch

Nestle McDonald's Travelers MasterCard Worldwide Bank of America

Microso9 Wal‐Mart General Motors Comcast Exxon Mobil

Rankings


Backlash Blues

Average company seen as trustworthy by a third.

But greedy, secre.ve and arrogant by more than a quarter.

There is ample evidence that companies have not told their stories well and are losing ground because of this.


Highlights Presence of Nega'ves

That is not the Angus Reid way.

Reputa.onPLUS+ confronts the nega.ves we all know are out there.



N = 800 for each company studied

Average All Companies

Has top executives who are more concerned about how much money they make than long term health of

company

Puts profits ahead of what is good for the US

A company whose best days are behind it



N = 800 for each company studied

Average All Companies


Benefits of Reputa'onPlus


Reputa'onPLUS+

Your Reputa'on Now ‐ in the crucible of ci.zen ac.vists, social media and key issues facing business and society.

Ac'onable Guidance for communica.ons strategies and tac.cs (messaging, targe.ng, channels, etc.)

Compe''ve Advantage. Your strengths and weaknesses vs. industry compe..on and gold standards.

Accountability. Establishing benchmarks.

Consistent Metrics to evaluate rela.onships across a wide range of cons.tuencies.


What We Know About All 54 Companies

•  Awareness

•  Familiarity

•  Overall Favorability

•  1‐2 words come to mind •  1‐2 good points

•  1‐2 bad points

•  23 posi've/nega've aUributes

•  Deal/ever dealt with company

•  Recommend products/services •  Recommend stock

•  Recall news – Tradi.onal Media –  Posi.ve, nega.ve, neutral –  Adtudes more/less favorable

•  Recall news – Social Media –  Posi.ve, nega.ve, neutral –  Adtudes more/less favorable


Data Source

10,800 Interviews

From Vision Cri'cal Springboard Panel US (April 29‐May 30, 2010)

54 Companies Studied

800 interviews per company

Contact: MaU Worden Director, Business Development (212) 402‐8216 maU.worden@visioncri'cal.com